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4^ - Advertising: Definition and Purposes

Caterina Celli

Created on November 6, 2023

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Transcript

advertising

START

What is advertising?

MARKETING TACTIC

PROMOTIONAL MESSAGE

❝ The techniques and practices used to bring products, services, opinions, or causes to public notice for the purpose of persuading the public to respond in a certain way towards what is advertised. ❞

Encyclopaedia Britannica

purposes

DESIRE

INTEREST

ATTENTION

ACTION

convince the consumer they want the product/service

looking for more info, contacting the company, buying the product

arouse and keep consumer's interest

the product must catch the consumer's attention

PURCHASING DECISION