advertising
START
What is advertising?
MARKETING TACTIC
PROMOTIONAL MESSAGE
❝ The techniques and practices used to bring products, services, opinions, or causes to public notice for the purpose of persuading the public to respond in a certain way towards what is advertised. ❞
Encyclopaedia Britannica
purposes
DESIRE
INTEREST
ATTENTION
ACTION
convince the consumer they want the product/service
looking for more info, contacting the company, buying the product
arouse and keep consumer's interest
the product must catch the consumer's attention
PURCHASING DECISION
4^ - Advertising: Definition and Purposes
Caterina Celli
Created on November 6, 2023
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Transcript
advertising
START
What is advertising?
MARKETING TACTIC
PROMOTIONAL MESSAGE
❝ The techniques and practices used to bring products, services, opinions, or causes to public notice for the purpose of persuading the public to respond in a certain way towards what is advertised. ❞
Encyclopaedia Britannica
purposes
DESIRE
INTEREST
ATTENTION
ACTION
convince the consumer they want the product/service
looking for more info, contacting the company, buying the product
arouse and keep consumer's interest
the product must catch the consumer's attention
PURCHASING DECISION