BSC

Project Plan

• Creating engaging content that captures an audience's attention but priority is always that it must contain clear, concise and useful content.

• We must also try to design for a range of learners with differing learning preferences and accessibility needs.

• Using a design-driven process, ADDIE, but in an agile manner, with the aim of creating an engaging, active learning course by providing content with “challenge, choice, and consequences”.

Design document should answer:

• Project Context
• Project Requirements
• Learning Requirements
• Course Objectives
• Instructional Strategy
• Assessment Strategy
• Course Format Or Structure (Skeleton).
• Development Tools
• Agree timelines and dates

Design Document

• Pre-meeting scoping of relevant material

• Design meeting /workshop to conduct a needs analysis with the Subject Matter Expert to identify the ‘Who, Why, What and How’ and produce a design document.

Analysis

Storyboard

• More detail and outlining the graphics, images and video, on-screen script and voice-over script, types of assessment and links.

• Accessibility needs / learning styles:
• 7/7 and 6/6 rule

• Visual learners - images, videos and graphics
• Auditory learners - voiceover provided on video - would like on all text
• Kinesthetic learners - interactive quizzes / sorting exercise / scenario
• Reading/writing learners - on screen text

• Accessibility / UX considerations - subtitles, video transcript, voiceover, chunking of information, font style and size, colour and contrast. Easy to navigate with recognised buttons, help/contact buttons.

Screenplan / Wireframe

• Design document and shows how the course flows.

• Detailed course outline, including modules, topics, and learning objectives.
• Adult learning theories
• Using a scaffolded approach to fill the learning gap.
• Shows opportunities to do, reflect, interpret and implement

• Touchpoints to drive engagement using 5 eLearning design principles:
• Anticipatory set, Instructional input, Guided practice, Closure and Evaluation, Independent practice and links to more learning opportunities

• Develop a detailed course outline, including modules, topics, and learning objectives.

• Choose appropriate technologies, such as e-learning authoring tools and multimedia elements, based on the analysis.

Storyboard

Screenplan

Design

• Create course content using selected authoring tools with a focus on engagement and interactivity.

• Work closely / regular reviews with the SME to ensure the accuracy and relevance of content.

• Develop assessments and interactive scenarios to enhance learner engagement.

Development

• Integrate the course into the Learning Management System.

• Conduct a pilot test with a small group of physicians to gather feedback on content and usability.

• Promotion and Launch of course.

Implementation

• Gather feedback throughout from SME.

• Gather feedback from the pilot test and make necessary revisions.

• LMS data on user engagement, completion, results, etc.

• Implement a feedback cycle to continuously improve the course based on user input: end-user survey - ratings and feedback.

Evaluation

Interactivity Example

• Virtual Surgery Simulation: Create a virtual surgery scenario where physicians can interactively perform a heart valve replacement. This simulation allows them to make decisions, experience consequences, and learn from their choices in a risk-free environment.

Interactivity Example

• Interactive Surgery Simulation: Step by step guide to the surgery, preferably using video of the procedures, but images where not.

Interactivity Example

• Interactive Surgery Simulation knowledge check.

Communication Plan

• Target audience: Identify the target audience (physicians) and understand their preferred communication channels

• Messaging: Develop clear and compelling messages highlighting the value of the course (to the patient, physician, hospital, etc.), emphasizing its contribution to improved patient care.

• Metrics and Feedback:

• Implement tracking mechanisms to measure the effectiveness of each communication channel.

• Encourage participants to provide feedback and share their learning experiences through testimonials.

Medical Organisations

Medical Publications

Email Campaign

Social Media

Conferences

Communication Channels

+ 10% Durability

Heart Valve

Mechanical

- 0.8% Cost

Effective

Cost

- 7% Surgery Time

Precision

Increased

+ 0.5 Years

Expectancy

Life

99.2%

Success

Procedural

Aortic Valve Prosthetic

To find out more check out the Boston Scientific Website.

Communication Example

• Infographic to be sent out via social media and put up as posters in staff rooms.

Step 3

• Valve Leaflets removed

Host webinars or present the e-learning course during medical conferences to generate interest and direct participation.

Conferences

Step 1

• IV pain meds and sedative given.
• Patient put under General Anaesthesia

Step 2

• Breathing tube inserted
• Catheter inserted

Publish articles or advertisements in reputable medical journals and publications to reach a wider professional audience.

Medical Publications

Utilise social media platforms to share engaging content, such as teaser videos, testimonials, and infographics about the course (X, Instagram, facebook).

Social Media

Step 2

• Aorta transected at Aortic Root

Collaborate with medical associations and organisations to promote the course through their communication channels.

Medical Organisations

Step 2

• Cardio-Pulmonary Bipass started

Step 1

• Pericardium cut

Step 3

• Sternotomy completed

Step 1

• Crossclamp on Aorta

Step 3

• Cardioplegia solution injected

Send targeted emails to physicians and line managers for physicians, featuring the benefits of the course and a direct link to access it.

Email Campaign