Murder on the Orient Express

There was a murder on the Orient Express! Can you solve this case?

Luxury Marketing

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INDEX

mission 1

introduction

mission 2

MISSION 3

REWARD

MISSION 4

INTRODUCTION

Welcome on the Orient Express !

A tragic event occured on this legendary, luxurious train. Use your luxury marketing knowledge to find the culprit.

3 guests are suspected: Mrs Dragomiroff, Mrs Hubbard and Mr McQueen. Answer the questions correctly and fulfiil the missions to gather hints and solve the case.

INTRODUCTION

Welcome on the Orient Express !

A tragic event occured on this legendary, luxurious train. Use your luxury marketing knowledge to find the culprit.

3 guests are suspected: Mrs Dragomiroff, Mrs Hubbard and Mr McQueen. Answer the questions correctly and fulfiil the missions to gather hints and solve the case.

MISSION 1

Mrs.Dragomiroff's alibi

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QUESTION 1

Ms. Dragomiroff, a rich Russian Aristrocat, said she met with Countess Andrenyi in her private lounge at 11pm. After congratulating her for her husband's new business sucess, they shared a glass of wine and spent the whole night talking. To which consumer category they belong to ?

PArvenus

Patricians

Poseurs

QUESTION 2

Mrs. Dragomiroff is a wealthy Russian aristrocat who has been living in Paris for years. She said she travels several times a year on the Orient Express essentially to find new associates for her husband but it was the first time she traveled alone. She usually makes new meaningful connections during her trips. Which capital(s) influenced her consumption decision ?

Social Capital

Cultural Capital

Economical Capital

QUESTION 3

Offended to be suspected and profoundly shocked by the murder, Mrs Dragomiroff swears to never take again the Orient Express as she doesn't trust the company anymore. Which aspect of the brand's identity was altered after the crime ?

Relationship

Self-Image

Culture

QUESTION 4

Countess Andrenyi confirms that Mrs Dragomiroff spent the night drinking with her in her private lounge. She emphasized that she chose this cabin specifically for the convenient aspect of being able to have private conversations while enjoying the comfort of the cabin and services. What is the Luxury Brand Function fulfilled by the Orient Express service ?

Utilitarian

Ostentatious

Identity

COMPLETED

MISSION

CONGRATULATIONS!

WRONG!

TRY AGAIN

MISSION 2

CORRECT IMAGE

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After hearing mRS dRAGOMIROFF'S aLIBI and before interrogating the next suspect you decide to analyse the structure of the train and its service in search of new evidence.

mission 2

01

choose the right photo

Which photo describes best the Heritage in the Brand's History regarding its service ?

mission 2

02

choose the right photo

Which photo describes best the Heritage in the Brand's Capital regarding its service ?

mission 2

03

choose the right photo

Which photo describes best the Heritage in the consumers' expectancy regarding the Brand's service ?

mission 2

04

choose the right photo

Which photo describes best the Heritage in the brand's Image according to you ?

COMPLETED

MISSION

CONGRATULATIONS!

WRONG!

TRY AGAIN

MISSION 3

The Hubbards' Alibi

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QUESTION 1

Mrs Hubbard said that she was sleeping the night of the murder and hasn't left her room because she was scared of Mr McQueen. She mentioned that she usually gets sick on train so she never leaves her cabin. She only went on the train because she was curious about the sleeping-cars concept. Where was the concept invented ?

Turkey

USA

Belgium

QUESTION 2

While interrogating Mrs Hubbard, her husband barged in assuring you his wife is innocent as they spent the entire night together. He said that this trip was to celebrate their 5th marriage anniversary. He emphasized that they thought it would be a good tribute to the founder's own story which led to his discovery of the sleeping-cars innovation in the US and later his success. What lead the founder to leave Belgium for the US ?

Financial Opportunities

His marriage

A Heartbreak

QUESTION 3

In his long monologue to defend his wife, Mr Hubbard explains that he oftens travels alone from Paris to the Gate of Orient because the company's train service is the fastest way yet to cross Europe. This is why he has no motion sickness unlike his wife. Which city is described by the metaphor "The Gate of Orient" ?

Istanbul

Prague

Roma

QUESTION 4

When you ask Mrs Hubbard why she fears Mr McQueen, she answers that he seems to hate Aristrocracy. When she asked him why he was so bothered by the high-class presence, he answered "because no one except me enjoys the true beauty of this journey". Then, he supposedly implied that he is a regular client. Which type of exclusivity Mr McQueen values the most for the Orient Express ?

Hedonic

Monetary

Social

COMPLETED

MISSION

CONGRATULATIONS!

WRONG!

TRY AGAIN

MISSION 4

Mr. McQueen's Cabin

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Now is time to investigate your last suspect: Mr McQueen. You found on the crime scene a cufflink strangely comparable to the ones on Mr McQueen's suit. You decide to enter his cabin to dig further what Mrs Hubbard told you previously. Curiously, some portraits are shattered on the ground, could you guess who is figured on each one of them ?

mission 4

Ferdinand I of Bulgaria

Caroll II of Romania

1/3

mission 4

Albert Einstein

Georges Nagelmackers

2/3

mission 4

linda arden

Coco Chanel

3/3

COMPLETED

MISSION

CONGRATULATIONS!

WRONG!

TRY AGAIN

MISSION 5

Who is the Culprit ?

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Write the last name of the murderer.

Enter the number