College presentation

Business Law Presentation

EAT Club : Online Food Delivery Presentees:- Pranjali Singh Dhrumil Deshmukh

introduction

EatClub Brands is a technology first, full-stack cloud kitchen company, and it has one of Asia’s largest cloud kitchen networks. With 250+ kitchens it’s present in major cities like Mumbai, Bangalore, Pune, NCR & Hyderabad. Popular brands like MOJO Pizza, BOX8, Itminaan Biryani, Globo Ice Creams, NH1 Bowls, ZAZA 22 Spice Biryani, LeanCrust Pizza, Mealful Rolls operate out of our kitchens. Right from the procurement of high-quality ingredients to food preparation to the last mile delivery, we have complete control over operations. This helps us maintain consistent food quality and a superior customer experience.

VISION AND MISSION

Mission

Vision

To revolutionize the way people experience workplace dining by offering a convenient, diverse, and delicious range of meal options that not only satisfy employees' culinary desires but also promote a sense of community and well-being within corporate environments..

Our mission is to simplify and enhance the daily dining experience for corporate employees by providing a curated selection of high-quality meals from local restaurants and caterers. We strive to empower businesses to foster a happier, healthier, and more productive workplace through our convenient, data-driven dining solutions. We are committed to sustainability and supporting local culinary talent in the communities we serve

BUSINESS MODEL

1. Corporate Catering Service:Eat Club offered a subscription-based service to corporate clients. Companies could sign up for their services and provide their employees with daily lunch options. This service aimed to streamline and improve the office dining experience. Key aspects of their business model included:Menu Selection: Eat Club partnered with local restaurants and caterers to create a diverse menu of dishes. Employees could choose from a variety of meal options to suit their preferences. Customization: The service allowed businesses to customize their meal programs to accommodate dietary restrictions and preferences among their employees, including options for vegetarians, vegans, gluten-free diets, and more. Convenience: The platform provided an easy-to-use online interface for employees to order their meals, and Eat Club handled the logistics of delivery.

2. Technology Platform: Eat Club developed and maintained a proprietary technology platform that served as the backbone of their business. This platform facilitated the ordering process, collected feedback and data, and enabled companies to manage their meal programs efficiently. 3. Delivery Logistics: The company managed the delivery of selected meals to the corporate offices. This included ensuring that meals were delivered on time and in the desired quantities. 4. Delivery Logistics: The company managed the delivery of selected meals to the corporate offices. This included ensuring that meals were delivered on time and in the desired quantities. 5. Expansion: As part of their business model, Eat Club expanded its services to various cities in the United States, serving a growing number of corporate clients. 6. Subscription-based Revenue Model: Eat Club likely generated revenue through a subscription-based model where companies paid for access to their platform and services. The subscription fees could vary based on the size of the organization and the specific services chosen.

ACTIVITIES INVOLVED

1. Menu Curation: Partnering with local restaurants and caterers to create a diverse and appealing menu. Regularly updating and rotating menu options to keep choices fresh and interesting for employees.\ 2. Ordering and Customization: Providing an online platform or mobile app for employees to place their meal orders. Allowing employees to customize their meal selections to accommodate dietary restrictions and preferences, such as vegetarian, vegan, gluten-free, or other dietary needs. 3. Delivery Logistics: Coordinating the delivery of meals to corporate office locations. Ensuring timely and accurate delivery of meals to employees during lunch hours. 4. Technology Development: Developing and maintaining a proprietary technology platform to facilitate online ordering, payment processing, and data collection. Ensuring the platform is user-friendly and accessible to both corporate clients and employees. 5. Data Collection and Analysis: Collecting and analyzing data on employee meal preferences and feedback. Using data insights to make informed menu adjustments and improve the overall dining experience.

6. Subscription Management: Managing subscription-based accounts for corporate clients. Billing clients for the service based on the number of employees and meal options selected. 7. Client Relations: Building and maintaining relationships with corporate clients to understand their needs and preferences. Providing ongoing support and addressing any issues or concerns. 8. Menu Quality Control: Ensuring that meals are of high quality and meet the specified standards. Managing relationships with partner restaurants and caterers to maintain food quality. 9. Expanding Service Areas: Expanding their services to new cities and regions to serve a broader customer base. 10. Promotion and Marketing: Promoting the service to potential corporate clients to grow their customer base. Marketing the benefits of the service, such as convenience and a diverse menu, to attract new clients. 11. Sustainability Initiatives: Implementing sustainability practices, such as eco-friendly packaging and responsible sourcing, to align with corporate social responsibility goals. 12. Feedback and Improvement: Gathering feedback from both corporate clients and employees to continuously improve the service and address any issues or concerns.

CORPORATE SOCIal responsibilty

1. Sustainable Sourcing: Ensuring that the ingredients used in the meals they offer are sourced responsibly, which may include supporting local and sustainable agriculture, fair trade practices, and environmentally friendly sourcing. 2. Reducing Food Waste: Implementing strategies to minimize food waste in their operations, such as accurate portion control, food donation programs, and efficient inventory management. 3. Eco-Friendly Packaging: Using environmentally friendly and recyclable packaging materials to reduce the environmental impact of their services. 4. Local Community Support: Engaging in community outreach and support programs, such as donating surplus food to local shelters, participating in community events, or sponsoring local charities. 5. Employee Well-Being: Prioritizing the health and well-being of their employees, including offering benefits, a safe working environment, and opportunities for professional growth and development.

6. Diversity and Inclusion: Promoting diversity and inclusion within the workplace, and implementing inclusive hiring and retention practices. 7. Nutrition and Education: Providing information and education on healthy eating choices and nutrition for employees and clients, which can contribute to better overall health and well-being. 8. Energy Efficiency: Implementing energy-efficient practices within their operations, such as energy-saving appliances and reducing the carbon footprint of their delivery services. 9. Transparency and Reporting: Publicly disclosing their CSR initiatives and progress, allowing stakeholders to track their commitment to responsible business practices.

CUSTOMER RELATIONSHIP MANAGEMENT

1. Client Onboarding: Providing a smooth and efficient onboarding process for new corporate clients to help them get started with the service. 2. Personalized Service: Tailoring meal programs and offerings to meet the specific needs and preferences of each corporate client. This includes accommodating dietary restrictions, menu preferences, and delivery schedules. 3. Regular Communication: Maintaining open and consistent communication with clients to address any questions, concerns, or special requests. Providing updates on new menu items, promotions, and service improvements. 4. Feedback Collection: Actively seeking feedback from corporate clients on the quality of meals, delivery service, and overall satisfaction. Using feedback to make improvements and adjustments to better meet clients' needs. 5. Dedicated Account Managers: Assigning dedicated account managers or customer support representatives to corporate clients to provide a direct point of contact for inquiries and assistance.

6. Issue Resolution: Promptly addressing and resolving any issues or concerns raised by clients, ensuring a high level of customer satisfaction. 7. Issue Resolution: Promptly addressing and resolving any issues or concerns raised by clients, ensuring a high level of customer satisfaction. 8. Sustainability Initiatives: Sharing information with clients about any sustainability or corporate social responsibility efforts, as this can be an important aspect of client relations for socially responsible companies. 9. Contract Renewals and Upselling: Identifying opportunities for contract renewals or upselling additional services to existing clients based on their evolving needs and company growth. 10. Performance Metrics: Establishing key performance indicators (KPIs) to measure client satisfaction and service performance. This may include on-time delivery rates, order accuracy, and client retention rates. 11. Surprise and Delight: Occasionally surprising clients with special offers, promotions, or complementary items to show appreciation for their continued partnership. 12. Long-term Relationship Building: Focusing on building long-term relationships rather than short-term transactions, with an emphasis on understanding and supporting each client's unique goals and needs.

AUDIENCE DEMOGRAPHIC

1. Corporate Professionals: Eat Club's primary audience likely consists of corporate professionals working in office environments. 2. Age Range: The audience could encompass a wide age range, from young professionals in their 20s to senior executives in their 50s and 60s. 3. Geographic Location: Eat Club's primary presence is in urban and suburban areas with a concentration of businesses and corporate offices. 4. Company Size and Type: Small, medium, and large businesses may use Eat Club's services to provide meals for their employees. 5. Diversity of Dietary Preferences: The audience may include individuals with a variety of dietary preferences and restrictions, including vegetarians, vegans, gluten-free eaters, and those with other specific dietary needs. 6. Tech-Savvy Individuals: Eat Club's audience is likely comfortable using online platforms and mobile apps for ordering and payment. 7. Wellness-Minded: Some customers may be health-conscious and seek nutritious meal options, while others may prioritize taste and variety.

8. Sustainability-Conscious: A segment of the audience might be interested in sustainable and environmentally friendly dining options, which align with Eat Club's potential CSR initiatives. 9. Business Decision Makers: Corporate decision-makers, such as HR professionals, facilities managers, and office managers, may be part of the audience as they are responsible for selecting food service providers for their employees. 10. Age Range and Demographic Mix: Eat Club's audience likely comprises a mix of age groups, as different employees within a company have diverse needs and preferences when it comes to office dining.

EMPLOYEE BENEFIT PROGRAM

1. Daily Meal Programs: Providing employees with access to daily meal options, either partially or fully subsidized by the employer. This can enhance workplace satisfaction and convenience. 2. Customized Meal Plans: Allowing employees to customize their meal selections based on dietary preferences, including options for vegetarians, vegans, gluten-free diets, and more. 3. Wellness Initiatives: Promoting healthy eating by offering nutritious meal choices and wellness education programs to employees. 4. Special Occasion Catering: Offering catering services for company events, meetings, and special occasions, making it convenient for the employer to host on-site gatherings. 5. Dining Credits or Allowances: Providing employees with dining credits or allowances that they can use to order meals from Eat Club's service. 6. Variety and Menu Rotation: Ensuring a diverse and frequently rotating menu to keep employees excited about their dining options. 7. Discounts and Promotions: Offering periodic discounts or promotions for employees to enjoy additional cost savings on meals.

8. Employee Feedback and Input: Encouraging employees to provide feedback on menu choices and preferences, giving them a say in the meal options. 9. Sustainability Initiatives: Highlighting sustainable and environmentally friendly practices to align with the company's corporate social responsibility goals. 10. Personalized Ordering: Allowing employees to place personalized meal orders to cater to their individual preferences. 11. Delivery Convenience: Ensuring that meals are delivered directly to the workplace, providing employees with a convenient dining experience. 12. Health and Nutrition Resources: Providing employees with resources, such as nutrition information and educational materials, to support their health and well-being.

CHANNELS OF DISTRIBUTION

1. Online Platform: Eat Club operated an online platform, which could be accessed via their website or mobile application. This platform allowed corporate clients to place orders and customize their meal programs online. 2. Mobile App: Eat Club likely offered a mobile app for both iOS and Android devices, enabling easy and convenient meal ordering from smartphones and tablets. 3. Corporate Account Management: Corporate clients often had dedicated accounts and access to the Eat Club platform, which allowed them to manage their meal programs, select menu items, and customize their orders. 4. Direct Delivery: One of the key distribution methods was direct delivery to the corporate client's office. Eat Club's delivery team would ensure that the selected meals were delivered to the specified locations at the designated times. 5. Subscription Model: Corporate clients could subscribe to Eat Club's services, and the meals would be delivered on a regular basis (e.g., daily or weekly) according to their subscription plan. 6. Order Scheduling: Corporate clients could schedule meal deliveries in advance, making it easy for businesses to plan meals for their employees. 7. Client Support: Eat Club likely had customer support channels, such as phone, email, or live chat, to assist corporate clients with any questions, concerns, or issues related to their orders and services.

8. Marketing and Promotion: Eat Club would use digital marketing channels, social media, email marketing, and other online promotional strategies to attract and retain corporate clients. 9. Data Analysis and Insights: Eat Club may have used data collected from its online platform to gain insights into the preferences and behaviors of its corporate clients, allowing for better customization and service improvements.

Employee experience

1. Onboarding: Providing a structured and comprehensive onboarding process for new employees to help them acclimate to the company's culture, values, and job responsibilities. 2. Company Culture: Fostering a positive and inclusive company culture that values diversity and teamwork. Encouraging open communication and collaboration among employees. 3. Work-Life Balance: Supporting work-life balance by offering flexible work arrangements when applicable and respecting employees' personal time. 4. Career Development: Providing opportunities for learning and career growth, which may include training, mentorship, and opportunities for advancement within the company. 5. Recognition and Rewards: Recognizing and rewarding employees for their contributions through performance feedback, regular reviews, and incentives. 6. Health and Wellness: Offering wellness programs and benefits, including healthcare coverage, fitness programs, mental health resources, and stress management support. 7. Communication: Maintaining transparent and open communication channels within the organization, with regular updates from leadership and opportunities for employees to provide feedback and express concerns.

8. Diversity and Inclusion: Promoting diversity and inclusion to ensure that all employees feel valued and respected for their unique backgrounds and perspectives. 9. Employee Engagement: Encouraging employee engagement by involving them in decision-making processes, valuing their input, and creating opportunities for them to contribute to the company's success. 10. Supportive Leadership: Providing strong and supportive leadership that serves as a positive example, listens to employee concerns, and offers guidance and mentorship. 11. Office Environment (for on-site employees): Ensuring a comfortable and productive physical workspace, including amenities that support employee well-being and productivity. 12. Compensation and Benefits: Offering competitive compensation packages, including salary, bonuses, and benefits like health insurance, retirement plans, and paid time off. 13. Learning and Development: Supporting ongoing learning and skill development to help employees stay current in their roles and continue to grow professionally. 14. Innovation and Collaboration: Encouraging innovation and collaboration among employees, fostering a creative and cooperative work environment. 15. Technology and Tools: Providing employees with the necessary technology and tools to perform their jobs efficiently and stay up to date with industry trends. 16. Feedback and Improvement: Creating a culture of continuous improvement by actively seeking and acting on feedback from employees to enhance the work environment and company practices.

conclusion

Eat Club is a company that provides corporate catering and food delivery services to businesses. Its business model focuses on simplifying and enhancing the workplace dining experience for employees, offering a diverse menu of meal options, customization, and convenient delivery services. Some key aspects of Eat Club's services includes technology-driven platforms, data analysis, and sustainability initiatives. The company likely cateres to a diverse audience of corporate professionals and organizations, offering tailored solutions to meet the dietary preferences and needs of employees.

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