4.2
+ INFO
| Legend | |
|---|---|
| 3-5 pieces | 51% % |
| 1-3 pieces | 22% % |
| 5-7 pieces | 17% % |
| >7 pieces | 7% % |
92%
are spending as much, or more, time researching suppliers through content than they were 12 months ago
Tech B2B buyers
| % | |
|---|---|
| researching suppliers | 92 |
the average number of pieces consumed before contacting a supplier
pieces of content
Tech B2B buyers are evolving
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Created on November 2, 2023
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Transcript
4.2
+ INFO
92%
are spending as much, or more, time researching suppliers through content than they were 12 months ago
Tech B2B buyers
the average number of pieces consumed before contacting a supplier
pieces of content
Tech B2B buyers are evolving
+ EXTRA
rank case studies as the most useful and trustworthy type of content
25%
44%
say suppliers’ websites are the most important channel when considering a purchase