Tech B2B buyers are evolving
92%
Tech B2B buyers
are spending as much, or more, time researching suppliers through content than they were 12 months ago
+ INFO
4.2
pieces of content
the average number of pieces consumed before contacting a supplier
And so are the types of content they find convincing
44%
say suppliers’ websites are the most important channel when considering a purchase
25%
+ EXTRA
rank case studies as the most useful and trustworthy type of content
What puts people off?
20%
will decide not to use a supplier if their content is too promotional
US participants are spending much more time on research than their counterparts
43%
compared to
28%
12%
32%
in Germany
in france
in the UK
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Isoline Communication
Created on November 2, 2023
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Transcript
Tech B2B buyers are evolving
92%
Tech B2B buyers
are spending as much, or more, time researching suppliers through content than they were 12 months ago
+ INFO
4.2
pieces of content
the average number of pieces consumed before contacting a supplier
And so are the types of content they find convincing
44%
say suppliers’ websites are the most important channel when considering a purchase
25%
+ EXTRA
rank case studies as the most useful and trustworthy type of content
What puts people off?
20%
will decide not to use a supplier if their content is too promotional
US participants are spending much more time on research than their counterparts
43%
compared to
28%
12%
32%
in Germany
in france
in the UK