FORMAL PRESENTATION

Nike inc.

Presentation

In 1962, Phil KNIGHT created the company BLUE RIBBON SPORT (BRS). The shoes were then sold from a trailer that went from university to university. The year 1964 marks the arrival of Bill BOWERMAN in the society. In 1972, BRS launched the Nike brand in reference to the Greek goddess of victory.

Type of organization

Nike is an incorporated company whose purpose is to make profit

Nike's employees of 2009 to 2022 worldwide

Is it an innovative organization ?

• Adoption and creation of new technology
• They focus on Consumer Experience
• They make ads that concern a lot of people

Nike's commercials

These videos help gaining visibility for the brand.

Eco friendly

• Use of sustainable materials
• Use of recycled materials
• Old gear recycling

Here are some of their goals for the year 2025

Eco friendly

their goals for 2025

Here are some of their goals for the year 2025

Divert 100% of waste from our extended supply chain destined for landfill. Reuse at least 80% of this waste to create Nike products, among others.

Reduce the use of fresh water per kilogram by 25% for dyeing and finishing of their materials.

Reduce greenhouse gas emissions by 500,000 tonnes by increasing the proportion of key eco-friendly materials used to 50% (polyester, cotton, leather and rubber).

Assets

-Low price for good quality products

-they are affiliated to non-profit organisation

-they make good ads thus they have more visibility.

Shortcomings

Outsourcing

Bad working condition

Opportunities

Threats

Thank you!