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6 bulletpoints

Giorgia Giuliano

Created on October 30, 2023

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Transcript

INNOVATION, OMNICHANNEL & CUSTOMER ENGAGEMENT

DATABASE IMPROVEMENT

PMO APPROACH

DIGITAL DATA ROOM

TECH/DIGITAL SUPPORT TO THE MEDIA CENTER

LONG TERM CONTENT STRATEGY

HCP PRIVATE AREA ON HEALTHVERSE

HOW?

Implementing the private area following the POE (paid-owned-earned) vision. ​

What?

A solid hub for all the Business Unit activities.

HOW?

  • Keeping the LEAN/AGILE Method
  • Cross team connections

How?

  • On social media
  • Phisically promoted by the workforce (pharmaceutical representatives)

How?

A four-hand collaboration, especially focused on the RX Provider management.

HOW?

We aim to increase our mailing lists in order to achieve:

  • Better Quality
  • Better Coverage (Quantity)