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RSA Journal issue report
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Created on October 27, 2023
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Transcript
The big ideas issue
2024 Issue 2 digital report
Key numbers
contents
Key numbers
The Big Ideas Issue
10,780
5.7%
95
320
12%
4%
32%
16%
No. of visits to Journal application page
No. of posts
Across all platforms
No. of visits to Journal webpages
Engagement rate
Avg. across all platforms
*Comparisons with Issue 1 report | January - March 2024
Issue 2 report | March - June 2024
Navigate to individual reports via the buttons below
Fellowship application
Pre-launch
Launch
Post-launch
Journal webpages
Social
RSA House
Circle
Launch event
Competition
Masterclass
Paid-for campaigns
Coffee House podcast
Contributor takeover
In Conversation
contents
Launch
(April 1st -7th 2024)
- 240 in-person attendees at the launch event and 475 peak viewers on live stream - up 10%
- Comments and likes on Circle up 24%
- 1,200 plays to the first two episodes of Coffee House Podcast - up 15%
- 22k views on the competition winners video on TikTok
- 1,860 visits to Journal webpages - up 12%
View the full report
Links to further report analysis
Coffee House podcast
Launch event
Circle
*Comparisons with Issue 1 report | January - March 2024
contents
Coffee House podcast
Season 2
May 12th - June 30th 2024
Top platforms
Geographies
Total number of plays: 5,485Top episode: Episode 1 (1500 listens) Most engagement: Episode 2 Top platform: Spotify Top traffic source: Journal homepage Top geographic location: UK Top audience: Female - 36-44 Avg. audience retention: 54%
10%
14%
25%
Episodes
Audience
Traffic source
Retention
*Comparisons with season 1 (2023 Q1)
contents
Coffee House podcast
Understanding the key metrics
- Across platforms, episode 2 had the most engagement with 15% more than any other episode
- For this episode, we trialed Q&A and polls on Circle, Instagram stories and Spotify (see more below)
- We also saw a combined 25% rise in CTR across platforms to the Journal web pages and Fellow application page
- For this series, we included a mid-episode audio segment where we directed the audiences to follow the link in the podcast page description
Engagementon Instagram
Engagementon Spotify
Engagement on Circle