Digital marketing dashboard
Catalin Tilpeanu
Created on October 23, 2023
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Transcript
DRC-EMEA Online Achievement
98.2%
92.1%
Q1 FY23 vs Q1 FY24
6% +
Versus FY22
YTD
Continuity
Q1 FY24 vs Q1 FY23Not Published or Accepted Offline: 47.4% vs 21.8%First Renewal in FY24: 85.6% vs 76.2% Indirect Renewals: 95% vs 92.9% Direct Renewals: 89.1% vs 84.5%
- Checkout guide
Developed a concise, one-page customer guide to streamline and simplify the checkout process
What we did?
9,80
Title here
17520
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Simina
Marina
Catalin
- Process Gaps
False AR contracts booked accidently as offline. Addressed AR process and steps required to resolve
- Online Renewal Method
Advertising and emphasizing that Online Renewal is the default renewal method
- Champions Team
Assembled a team of advisors to act as Online Ambassadors and SME's
- Booking Team Initiative
Offline bookings are handled exclusively by BKT, and only after pushing for Online Acceptance.
- Reasons for offline bookings in FT
The analysis of the reasons for offline bookings is an ongoing initiative with a dedicated champion team actively involved and engaged with their peers
- Specializations Buy In
Secured the support and alignment of all specializations.Ensuring the endorsement and synergy of all specialized teams through dedicated management meetings
- New Resources
Tutorial for offline booking reasons– cheat sheet and video training A comprehensive tutorial, including a video training, to facilitate offline booking reasons
DRC-EMEA Online Achievement
98.2%
92.1%
Q1 FY23 vs Q1 FY24
6% +
Versus FY22
YTD
Continuity
- Booking team initiative
- Online Renewal method
- Process Gaps
- Checkout guide
- Buy in specializations
- Champions team
- New Resources
- Reasons for the offline bookings in FT
What we did?
Title here
9,280
Title here
17,520
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DRC - EMEA Online Analysis FY24
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4.0
+ 36% Lorem ipsum dolor
YTD Achievement
92.1%
Continuity
98.2%
Q1 FY23 vs Q1 FY24
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loremipsumdolor@genially.com
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