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GTIC

João Malanho

Created on October 21, 2023

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Transcript

Transformação Digital

Universidade de Virginia
Gestão de Tecnologias de Informação e Conhecimento
Prof. Nuno Guimarães Beatriz Sousa - 120223 Catarina Travanca - 121329 João Malanho - 92708 José Encarnação - 89104

3.Tendências Digitais do Passado e do Futuro

1.Efeito da Tecnologia nos Negócios

4.O caminho para a transformação digital

2.A mecânica da disrupção

Efeito da Tecnologia nos Negócios

Processada

Plan

Informação Digital

Comunicada

Structure

As três leis fundamentais .

Armazeanada

Design

Mudança na Arquitetura de Negócio

Estrutura em pilha

Integração Vertical

A mecânica da disrupção

História da Disrupção

Transformação digital existe há mais de 50 anos e está presente em qualguer lugar

Segundo o forum Economico mundial de 2016, a transformação digital é a IV revolução Industrial

Joseph Schumpeter ajuda-nos a perceber que a transformação digital trás grandes oportunidades e melhora a qualidade de vida da sociedade

Disrupção nao deve ser temida, mas sim abraçada como uma coisa boa

Evolução da Disrupção

Antigas fontes de Vantagens Competitivas

Processos de integração vertical

Curvas de aprendizagem

Economias de escala

Monopólias naturais

Através da disrupção surgem os seguintes domínios:

Dados

Inovação

Concorrencia

Clientes

Valores

Ciclos de Vida

Fase da Descoberta

Fase de Maturidade

Ciclo de Vida do Produto

Ciclo de Vida competitivo

Centra-se na Indústria

Fase Exponencial

Fatores Critícos de Sucesso

"Porque motivos haverão empresas que conseguem fazer com sucesso a transição para o digital e outras nao?"

Não conseguem!

Conseguem!

  • Enfretam divergencias politicas
  • Podem optar por não mudar
  • Podem não ver o valor das inovações
  • Inovação pode exigir capital e experiencia
  • Clientes adversos aos riscos
  • Empresas confiaveis e respeitadas

Exemplo: Nikon

Exemplo: Kodak

Esforço: Aproveitamento vs Exploração

Produtos Existentes vs Novos Produtos
Exploração
Aproveitamento
Aproveitamento
Exploração

Tendências Digitais

Tendências Digitais

Transição para a Cloud

Big Data

Almost

  • Volume
  • Variedade
  • Velocidade

Tendências Digitais

Cybersecurity

IoT

  • Métricas Inteligentes
  • Monotorização de Clientes
  • Resposta à Procura

Presente

Tendências Digitais

Blockchain

AI

  • Transações
  • Assinaturas
  • Chaves
  • Big Data
  • Poder de Processamento
  • Algoritmos
  • Interação

Target

O caminho para a transformação digital

Conjunto de Estratégias

1. Mudança na Estratégia de Negócios

2. Digitalização do Núcleo

3. Busca por Novas Oportunidades de Crescimento

4. Implementação de Componentes Necessários

Jornada do Cliente

1. Entendimento Empático

2. Análise e Síntese

3. Geração de Ideias

4. Prototipagem

5. Testagem

Princípios Facilitadores

Pessoas e Organização

Dados e respetiva análise

Tecnologia

Ecossistemas

Obrigado

3.Social beings

1.We are visual beings

We need to interact with one another. We learn in a collaborative way.

We can understand images from millions of years ago, even from other cultures.

4.Digital beings

2.Narrative beings

We tell thousands and thousands of stories. ⅔ of our conversations are stories.

We avoid being part of the content overload in the digital world.

Title 1

With the Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like!

Index

Audio

Graphic + text

Text + image

Contextualize your topic

Contextualize your topic

Contextualize your topic

Embedded content

Table + text

Quote

Contextualize your topic

Contextualize your topic

Contextualize your topic

Interactive question

List / process

Section break

Contextualize your topic

Contextualize your topic

Contextualize your topic

Conclusions

Video

Relevant data

Contextualize your topic

Contextualize your topic

Contextualize your topic

Closure

Text + icons

Timeline

Contextualize your topic

Contextualize your topic

Contextualize your topic

Here you can include a relevant fact to highlight

Use an image

Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate reaches us via sight and, what’s more, we retain 42% more information when the content moves.

Here you can include arelevant fact to highlight

+ info

WOW Effect

‘Your content is good, but it‘ll engage much more if it’s interactive.’ Genially

Did you know that Genially allows you to share your creation directly, with no need to download? All ready for your audience to view it from any device and share it anywhere.

Here you can include arelevant fact to highlight

+ info

‘Including quotes always strengthens our presentation. Break the monotony.’

- Always quote the author

Relevant data

+85k

+45k

+190

That way you’ll hold your audience’s attention.

...Even if you’ll explain it verbally

You can enter numbers like this

+ info

+ info

+ info

Show enthusiasm, smile, and maintain eye contact with your audience. 'The eyes, chico. They never lie.’ You’re bound to impress.

If you’re going to present live, we recommend training your voice and rehearsing; the best improvisation happens when you’re prepared!

You can make an outline to summarize the content and use words that will be imprinted in the memories of your audience

Relevant data

50%

of our brain is involved in the processing of visual stimulus.

Timeline

20XX

20XX

20XX

Impress

Plan

Design

20XX

20XX

Structure

Communicate

Timeline

Step 9

Step 7

Step 3

Step 5

Step 1

Step 10

Step 8

Step 6

Step 4

Step 2

Timeline

20XX

Plan

20XX

Structure

You can briefly describe what the timeline of your presentation consists of and state the milestones achieved verbally so that noone falls asleep.

20XX

Design

20XX

Communicate

20XX

Impress

20XX

Plan

20XX

Structure

Animation adds value to our content by helping us to capture attention, prioritize ideas, and make sure our audience remembers the content.

20XX

Design

20XX

Communicate

20XX

Impress

Graphs are very shareable so they are ideal for social media and, as if that wasn’t enough: they usually generate quality traffic for the content we create.

10%

Graphic + text

Use this space to briefly describe your graph and its evolution.

Graphic + text

Graphs are very shareable so they are ideal for social media and, as if that wasn’t enough: they usually generate quality traffic for the content we create.

+ info

Table + text

Showing enthusiasm, smiling, and maintaining eye contact with your audience can be your best allies when it comes to telling stories that excite and capture the audience's interest: 'The eyes, chico. They never lie'. This will help you connect with your audience. Knock their socks off!

Table + text

Showing enthusiasm, smiling, and maintaining eye contact with your audience can be your best allies when it comes to telling stories that excite and capture the audience's interest: 'The eyes, chico. They never lie'. This will help you connect with your audience. Knock their socks off!

List / Process

Synthesis and organization, the two pillars of presentation

Social beings

Narrative beings

Visual beings

We need to interact with one another. We learn in a collaborative way.

We can understand images from millions of years ago, even from other cultures.

We tell thousands and thousands of stories. ⅔ of our conversations are stories.

3.Social beings

1.We are visual beings

We need to interact with one another. We learn in a collaborative way.

We can understand images from millions of years ago, even from other cultures.

4.Digital beings

2.Narrative beings

We tell thousands and thousands of stories. ⅔ of our conversations are stories.

We avoid being part of the content overload in the digital world.

A great presentation ...

  • Is a suitable color for the topic
  • Shows data in graphs
  • Uses timelines to tell stories.
  • Improves communication on any topic
  • Connects with your audience...
  • And makes them a part of the message

Insert a video

Multimedia content is essential in a presentation, to really wow your audience. What’s more, this way you can summarize the content and entertain your audience.

Text + icons

Although you shouldn’t overuse bullet points, icons and diagrams can be your best allies when telling stories. You’ll hold the attention of your audience and the information will be imprinted in their brains.

Generate experiences with your content

It’s got the Wow effect. Very Wow.

Measure results and experiment.

It’s ordered, hierarchical, and structured

Make sure your audience remembers the message

Activate and surprise your audience

Text + icons

Generate experienceswith your content.

Measure resultsand experiment.

It’s got the Wow effect.Very Wow.

Illustrating content is essential, especially when we include extensive, specific, and relevant information. As is the case with this creative presentation template.

Activate and surpriseyour audience.

Make sure your audience remembers the message.

Audio

If your content is interactive, it’s engaging.

It is essential to check everything thoroughly. Don’t let any typos slip through!

The tone is usually formal and the vocabulary technical, so bear this in mind when drafting.

Here you can include a relevant fact to highlight

Surprise your audience with additional info.

Embedded content

Map

Social Network

Music

Interactive question

A great presentation ...

Conclusions

  • Is clear and structured
  • Tells stories hierarchically
  • Connects with your audience
  • Matches the fonts to the topic
  • Includes images and entertains
  • Shows data in graphs
  • Uses timelines
  • Is animated and interactive
  • Excites the brain
  • Does not use bullet points to excess

Describe the problem you’re going to resolve and, above all, the reason why your idea is interesting

‘Your content is good, but it’ll engage much more if it’s interactive.’

- Genially

Don’t forget to publish!

Super!

We love data

Got an idea?

Let the communication flow!

With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like! Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.

  • Generate experiences with your content.
  • It’s got the Wow effect. Very Wow.
  • Make sure your audience remembers the message.

Got an idea?

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:

  • Visit the Analytics settings;
  • Activate user tracking;
  • Let the communication flow!

Got an idea?

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:

  • Visit the Analytics settings;
  • Activate user tracking;
  • Let the communication flow!

Got an idea?

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:

  • Visit the Analytics settings;
  • Activate user tracking;
  • Let the communication flow!

Got an idea?

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:

  • Visit the Analytics settings;
  • Activate user tracking;
  • Let the communication flow!

Got an idea?

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:

  • Visit the Analytics settings;
  • Activate user tracking;
  • Let the communication flow!

Got an idea?

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:

  • Visit the Analytics settings;
  • Activate user tracking;
  • Let the communication flow!

Got an idea?

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:

  • Visit the Analytics settings;
  • Activate user tracking;
  • Let the communication flow!

Got an idea?

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:

  • Visit the Analytics settings;
  • Activate user tracking;
  • Let the communication flow!

Got an idea?

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:

  • Visit the Analytics settings;
  • Activate user tracking;
  • Let the communication flow!

Got an idea?

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:

  • Visit the Analytics settings;
  • Activate user tracking;
  • Let the communication flow!

Got an idea?

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:

  • Visit the Analytics settings;
  • Activate user tracking;
  • Let the communication flow!

Got an idea?

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:

  • Visit the Analytics settings;
  • Activate user tracking;
  • Let the communication flow!

Got an idea?

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:

  • Visit the Analytics settings;
  • Activate user tracking;
  • Let the communication flow!

Got an idea?

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:

  • Visit the Analytics settings;
  • Activate user tracking;
  • Let the communication flow!

Got an idea?

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:

  • Visit the Analytics settings;
  • Activate user tracking;
  • Let the communication flow!

Got an idea?

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:

  • Visit the Analytics settings;
  • Activate user tracking;
  • Let the communication flow!

Got an idea?

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:

  • Visit the Analytics settings;
  • Activate user tracking;
  • Let the communication flow!

Got an idea?

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:

  • Visit the Analytics settings;
  • Activate user tracking;
  • Let the communication flow!

Got an idea?

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:

  • Visit the Analytics settings;
  • Activate user tracking;
  • Let the communication flow!

Got an idea?

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:

  • Visit the Analytics settings;
  • Activate user tracking;
  • Let the communication flow!

Got an idea?

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:

  • Visit the Analytics settings;
  • Activate user tracking;
  • Let the communication flow!

Got an idea?

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:

  • Visit the Analytics settings;
  • Activate user tracking;
  • Let the communication flow!

Got an idea?

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:

  • Visit the Analytics settings;
  • Activate user tracking;
  • Let the communication flow!

Got an idea?

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:

  • Visit the Analytics settings;
  • Activate user tracking;
  • Let the communication flow!

Got an idea?

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:

  • Visit the Analytics settings;
  • Activate user tracking;
  • Let the communication flow!

Got an idea?

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:

  • Visit the Analytics settings;
  • Activate user tracking;
  • Let the communication flow!

Got an idea?

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:

  • Visit the Analytics settings;
  • Activate user tracking;
  • Let the communication flow!

Got an idea?

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:

  • Visit the Analytics settings;
  • Activate user tracking;
  • Let the communication flow!

Got an idea?

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:

  • Visit the Analytics settings;
  • Activate user tracking;
  • Let the communication flow!

Got an idea?

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:

  • Visit the Analytics settings;
  • Activate user tracking;
  • Let the communication flow!

Got an idea?

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:

  • Visit the Analytics settings;
  • Activate user tracking;
  • Let the communication flow!

Got an idea?

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:

  • Visit the Analytics settings;
  • Activate user tracking;
  • Let the communication flow!

Got an idea?

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:

  • Visit the Analytics settings;
  • Activate user tracking;
  • Let the communication flow!

Got an idea?

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:

  • Visit the Analytics settings;
  • Activate user tracking;
  • Let the communication flow!

Got an idea?

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:

  • Visit the Analytics settings;
  • Activate user tracking;
  • Let the communication flow!

Got an idea?

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:

  • Visit the Analytics settings;
  • Activate user tracking;
  • Let the communication flow!

Got an idea?

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:

  • Visit the Analytics settings;
  • Activate user tracking;
  • Let the communication flow!

Got an idea?

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:

  • Visit the Analytics settings;
  • Activate user tracking;
  • Let the communication flow!

Got an idea?

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:

  • Visit the Analytics settings;
  • Activate user tracking;
  • Let the communication flow!

Got an idea?

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:

  • Visit the Analytics settings;
  • Activate user tracking;
  • Let the communication flow!

Got an idea?

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:

  • Visit the Analytics settings;
  • Activate user tracking;
  • Let the communication flow!

Got an idea?

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:

  • Visit the Analytics settings;
  • Activate user tracking;
  • Let the communication flow!

Got an idea?

Let the communication flow!

With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like! Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.

  • Generate experiences with your content.
  • It’s got the Wow effect. Very Wow.
  • Make sure your audience remembers the message.

Got an idea?

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:

  • Visit the Analytics settings;
  • Activate user tracking;
  • Let the communication flow!