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ANALYZING THE PRODUCT

ana.hernando.loeches

Created on October 19, 2023

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Transcript

ANALYZING THE PRODUCT

Pregnancy test

start

index

Product description

the role of the product

product analysis

swot

international strategy

Lifecycle

Analyze intrinsic, extrinsic and intangible attributes.

Product description

Clear Blue is a well-known brand that produces various pregnancy and fertility products. It is a clear example of a product that has been able to develop its functions over time. This product is important because of its reputation on its results and in womans health sector.

product analysis

Lifecycle

Analyze intrinsic, extrinsic and intangible attributes.

Intrinsic attributes: Clear Blue's products are known for their accuracy, ease of use, and quick results.

Psychological attributes: It gives the sensation of a long-standing brand which mothers used. Also the trustworthiness, and its focus on providing emotional reassurance

Intangible attributes: Our product have speed results and good quality-price ratio

THE ROLE OF THE PRODUCT

the range on which we have based our product belongs to the clear blue range. It is part of the pregnancy test product line. Finally, our product would fit into the digital category.

SWOT

Strengths

Threats

Weaknesses

SWOT

Opportunities

international strategy

This approach helps maintain consistency in quality and branding while adjusting certain aspects to suit diverse market needs

Standardization with minor adaptations to cater to regional preferences

VIDEO

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