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ANALYZING THE PRODUCT
ana.hernando.loeches
Created on October 19, 2023
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Transcript
ANALYZING THE PRODUCT
Pregnancy test
start
index
Product description
the role of the product
product analysis
swot
international strategy
Lifecycle
Analyze intrinsic, extrinsic and intangible attributes.
Product description
Clear Blue is a well-known brand that produces various pregnancy and fertility products. It is a clear example of a product that has been able to develop its functions over time. This product is important because of its reputation on its results and in womans health sector.
product analysis
Lifecycle
Analyze intrinsic, extrinsic and intangible attributes.
Intrinsic attributes: Clear Blue's products are known for their accuracy, ease of use, and quick results.
Psychological attributes: It gives the sensation of a long-standing brand which mothers used. Also the trustworthiness, and its focus on providing emotional reassurance
Intangible attributes: Our product have speed results and good quality-price ratio
THE ROLE OF THE PRODUCT
the range on which we have based our product belongs to the clear blue range. It is part of the pregnancy test product line. Finally, our product would fit into the digital category.
SWOT
Strengths
Threats
Weaknesses
SWOT
Opportunities
international strategy
This approach helps maintain consistency in quality and branding while adjusting certain aspects to suit diverse market needs
Standardization with minor adaptations to cater to regional preferences
VIDEO
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