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VERSACE TIMELINE

laura ochoa

Created on October 17, 2023

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Transcript

VERSACE TIMELINE

1994

Versace understood the power of dressing celebrities in extravegant pieces. He used this as marketing and gained international fame after creating his famous gold pin dress.

1946

1978

Gianni is born in Reggio Calabria, South of Italy. His mother was a dress maker and clothing store owner. Donatella was born in 1955.

Gianni sets up his first boutique in Milan. His first collection is shown at the contemporary art Museum.

1991

1997

1955

Versace opens its first boutique outside Italy in Glasglow, Scotland. It now operates more than 1,500 boutiques worldwide.

The world is shaken by the muder of Gianni Versace outside his Miami Mansion. Giannis sister becomes aristic director and his brother Santo is named CEO.

Gianni works for his moms workshop barely 10 years old, he designs his first dress.40 years later, Princess Diana wears a version of this original creation.

VERSACE TIMELINE

2014

2011

2021

The Blackstone equity group acquires 20% of Versace. Donatella Versace, Santo Versace and Allegra Versace retain key roles in running the brand.

Versace becomes the latest fashion house to create a collection for H&M and gains a whole new spectrum of consumers.

Donatella revived this inspiration with an Atlantis themed Spring/Summer 2021 show.

2019

2012

Donatella payed homage to the original bondage collection for Versace Fall/Winter 2019, bringing back straps and buckles.

Versace returns to Haute Couture week after an eight year hiatus.

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  • Make sure your audience remembers the message.
  • Activate and surprise your audience.

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Bring it to life with an interactive window

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  • Activate and surprise your audience.

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Bring it to life with an interactive window

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  • Activate and surprise your audience.

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  • Activate and surprise your audience.

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Bring it to life with an interactive window

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  • Activate and surprise your audience.

Got an idea?

Bring it to life with an interactive window

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Bring it to life with an interactive window

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