Anglais Monde des Affaires
ZARA
From design to distribution
By Gloria Massiel Rodriguez Burgos
Index
1. BRAND CONTEXTUALISATION
2. SURVEY FEATURING AND REPONDANTS PROFILES
4. SELECTED FOCUSED CUESTION OF THE SURVEY
5. CONCLUSION AND BIBLIOGRAPHY
BRAND CONTEXTUALISATION
1.BRAND CONTEXTUALISATION
- SPANISH MULTI-NATIONAL RETAIL CLOTHING CHAIN
- ARISIS IN 1975, LA CORUÑA, SPAIN BY AMANCIO ORTEGA AND ROSALÍA MERA
- SUCCEEDED IN FAST FASHION INDUSTRY DUE TO THEIR FLEXIBILITY, PROMPTNESS AND INNOVATION CAPACITIES.
NOWADAYS
- 13th position in Forbes World's Billionaires list
- CEOS off the company: Amancio Ortega, Pablo Isla and Marta Ortega
- Country-based difference range prices: depending on the country we are placed.
- Economic, ecological, social and production sustainability plans
COMPETITORS
- LVMH Moët Hennessy (Christian Dior, Givenchy, Prada, Luis Vuitton...)
- AXO GROUP (Nike, Calvin klein, Tommy Hilfiger, Victoria's Secret, Coach)
- H&M
- Mango
SURVEY FEATURING AND RESPONDENTS PROFILES
SURVEY
- 23 question survey to 23 people
- Social, ecological and economic analysis of the brand
Where are you from?
Have you ever bought a ZARA product ?
Select your gender
Do you find a positive quality- price ratio in ZARA’s products?
23 QUESTION SURVEY
How old are you?
Have you heard about ZARA ecological measures? Do you think they are environmentally responsibles?
Do you work?
Are you your own economic supporter?
Do you think ZARA respects in EACH COUNTRY the workers and environmental stablished laws?
Do you know ZARA, INDITEX or Amancio Ortega
(most of them)
Are you into ecology?
Is ZARA popular in your country?
Do you think there’s a huge difference between ZARA boutique workers conditions and ZARA’s factory workers ones?
Is there any ZARA in your home city?
Do you find ZARA as an expensive brand?
Would you consider that products transport pollutes more than their production?
Do you knoe where is ZARA from?
NATIONALITIES
TOTAL : 23
8,69%
ITALIAN
52,16%
SPANISH
21,73%
FRENCH
8,69%
BOLIVIAN
8,69%
GERMAN
GENDER RESPONDENTS
16
69,56%
FEMALE
30,44%
MALE
UNEMPLOYED: 8,69%
PROFESSIONAL OCCUPATION
WORKERS: 17,39 %
26,08 % ARE WORKING POPULATION
STUDENTS :73, 91 %
SELECTED FOCUSED QUESTION OF THE SURVEY
Have you ever heard about ZARA's ecological measures? Do you think they are environmentally responsibles?
NO
56,52%
30,43%
YES
13,04
I DON'T KNOW
ECOLOGY
Efforts of multinationals such as ZARA to make progress have been appreciated by the NGOs
BUT ARE THOSE CAMPAIGNS EXPOSING REAL MEASURES OR ARE JUST TRIYING TO CLEANING UP THEIR IMAGE ?
Delocalization/ Offshoring in the European Clothing Industry
- DIFFERENT LAWS IN EACH COUNTRY
‘Your content is good, but it’ll engage much more if it’s interactive.’
BIBLIOGRAPHY
- https://uk.fashionnetwork.com/news/zara-worldwide-pricing-strategy-revealed-by-study,544317.html
- https://www.forbes.com/profile/amancio-ortega/?sh=60e8ad54116c
- https://en.wikipedia.org/wiki/Zara_(retailer)
- https://www.tandfonline.com/doi/full/10.1080/00343401003601933
- https://fashionunited.com/i/most-valuable-fashion-brands
- https://www.dw.com/en/zaras-fast-fashion-problem-in-focus/a-52161858
- https://en.wikipedia.org/wiki/Offshoring
ZARA PRESENTATION
Gloria Massiel Rodríguez Burgos
Created on October 17, 2023
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Transcript
Anglais Monde des Affaires
ZARA
From design to distribution
By Gloria Massiel Rodriguez Burgos
Index
1. BRAND CONTEXTUALISATION
2. SURVEY FEATURING AND REPONDANTS PROFILES
4. SELECTED FOCUSED CUESTION OF THE SURVEY
5. CONCLUSION AND BIBLIOGRAPHY
BRAND CONTEXTUALISATION
1.BRAND CONTEXTUALISATION
NOWADAYS
COMPETITORS
SURVEY FEATURING AND RESPONDENTS PROFILES
SURVEY
Where are you from?
Have you ever bought a ZARA product ?
Select your gender
Do you find a positive quality- price ratio in ZARA’s products?
23 QUESTION SURVEY
How old are you?
Have you heard about ZARA ecological measures? Do you think they are environmentally responsibles?
Do you work?
Are you your own economic supporter?
Do you think ZARA respects in EACH COUNTRY the workers and environmental stablished laws?
Do you know ZARA, INDITEX or Amancio Ortega
(most of them)
Are you into ecology?
Is ZARA popular in your country?
Do you think there’s a huge difference between ZARA boutique workers conditions and ZARA’s factory workers ones?
Is there any ZARA in your home city?
Do you find ZARA as an expensive brand?
Would you consider that products transport pollutes more than their production?
Do you knoe where is ZARA from?
NATIONALITIES
TOTAL : 23
8,69%
ITALIAN
52,16%
SPANISH
21,73%
FRENCH
8,69%
BOLIVIAN
8,69%
GERMAN
GENDER RESPONDENTS
16
69,56%
FEMALE
30,44%
MALE
UNEMPLOYED: 8,69%
PROFESSIONAL OCCUPATION
WORKERS: 17,39 %
26,08 % ARE WORKING POPULATION
STUDENTS :73, 91 %
SELECTED FOCUSED QUESTION OF THE SURVEY
Have you ever heard about ZARA's ecological measures? Do you think they are environmentally responsibles?
NO
56,52%
30,43%
YES
13,04
I DON'T KNOW
ECOLOGY
Efforts of multinationals such as ZARA to make progress have been appreciated by the NGOs
BUT ARE THOSE CAMPAIGNS EXPOSING REAL MEASURES OR ARE JUST TRIYING TO CLEANING UP THEIR IMAGE ?
Delocalization/ Offshoring in the European Clothing Industry
‘Your content is good, but it’ll engage much more if it’s interactive.’
BIBLIOGRAPHY