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AG - ETEC540 Task 7

Mme George

Created on October 16, 2023

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Transcript

What's in my backpack?

Anne George - ETEC 540

Were you paying attention? Time to pack the backpack!

Drag the essential elements of this backpack you saw previously and head off into the world when you're ready!

Bag's ready- Let's go!

ReferencesThe New London Group. (1996). A pedagogy of multiliteracies: Designing social futures. Harvard Educational Review, 66(1), 60-92. Cope, B., & Kalantzis, M. (2009). Multiliteracies: New literacies, new learning. Pedagogies: An International Journal, 4(3), 164-195.

Wallet

Textual Purpose: Text as identification

My wallet is filled with cards covered in texts in multiple forms; beyond the surface of the cards themselves, the chips in my bank cards are meant to link to digital banking systems, and the account numbers and barcodes on almost every card connect my identification to my accounts across various services. A few Canadian bills of various denominations are always tucked into the back just in case I need cash, shining in English and French embedded as part of the currency’s counterfeit prevention features.

Granola Bar

Textual Purpose: Ingredients for consumption

The granola bar's packaging reflects the maker, ingredient list, serial number, nutritional values, and advertising slogans. The text is provided in both English and French, reflecting the market to which this product is sold. The images and text were all digitally created and printed onto the foil packaging.

Beauty Products

Textual Purpose: Ingredients and directions

The lip gloss and sunscreen all contain labels, brands, and ingredient lists. The sunscreen only has English written upon the printed label while the lip gloss carries French labels as well. This style of sunscreen is originally from South Korea, warranting the lack of French. Strangely, there is a QR code upon the sunscreen stick’s label as well, which is indicative of our modern age where all information can be easily compressed into QR codes to scan for ease of access. The QR code on the label only open up a text note with the product number with no further comments.

Reusable shopping bag

Textual Purpose: Text as instructions

The reusable shopping bag has no text with it other than a printed materials tag, indicating its 100% polyester composition and a set wash instructions through symbols. These instructions require an understanding of the universal symbols utilised in similar direction tags. The word “polyester” on the tag appears in English, French, Italian, and Spanish, indicating the global market to which this product must have been marketed.

Backpack Purse

The bag which I’ve chosen to analyse is the little backpack purse which I take with me everywhere besides when I go to work. Throughout the year, it is reliably always the bag I choose to take with me whenever I need to go anywhere. It sits on the small armchair in front of the door to my cosy little apartment, always ready for me to throw my keys in and head out on an adventure. I’ve had it for two years now, and it has been quite reliable.

Marking Supplies

Textual Purpose: Branding and specifications

I always mark student work using the same brand of pen: a purple Pilot V5 Hi-Tecpoint rollerball ink pen. It reads as such upon the pen itself, containing nothing else but a numberless barcode which can be scanned using digital tools for individual sale. The highlighter brands vary for me, however; I run out of them fairly quickly. I am not entirely sure what brand this is, as the pen itself has no printing upon it.

Mask and Umbrella

Textual Purpose: Branding

The mask and the umbrella only have labels representing their makers and brands. The mask’s tiny label tucked into the left hem reads, “Norwex Baclock: Improving Quality of Life”, while the strap upon the umbrella says “Lewis N. Clark”.

Novel

Textual Purpose: Reading for leisure

This is a science fiction supernatural horror series. The book itself is printed, with illustrations by my favourite artist sprinkled across a whole page every few chapters. Each of these illustrations is a joy to explore and analyse in relation to the fantastic prose. The protective case is covered in mathematical formulas. These designs needed to be printed out by digital technologies onto the canvas. The fact that I chose this cover amongst all of the others available indicates a level of mathematical literacy.