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Exposé couleurs = émotions

blandinelombardi

Created on October 16, 2023

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Transcript

L'influence des couleurs sur nos émotions

Anaïs, Heïdi, Kiara, Manon & Blandine

Sommaire

- introduction - présentation de l'expérience - hypothèses - résultats immaginables - modifications/améliorations de notre protocole ou nos résultats

+ ouverture

INTRO

=> psychologie des couleurs => chromothérapie => l'importance des couleurs pour notre esprit face à nos autres sens (exemple des lampadaires

Modalité de l'expérience

Protocole

Séléction des couleurs

Recrutement des participants

Collecte et analyse des données

Mesures de contrôle

Stimuli visuels

ROUGE

BLEU

VERT

Hypothèses:

JAUNE

ORANGE

ROSE

NOIR

BLANC

Résultats hypothétiques

=> couleurs chaudes => couleurs froides

Modifications/ améliorations

Effectuer l'exprience avec un plus grand nombre de culture

Effectuer l'expérience uniquement avec des hommes/des femmes

Effectuer l'expérience avec des familles

Effectuer l'expérience dans une classe pour analyser leurs différents comportements face à un tâche

Effectuer l'expérience avec uniquement des couples

Trouver des variances de l'expérience en questionnant sur la premiere chose venant à l'esprit à la vue d'une couleur

Ouvertures

La psychologie des couleurs est également utilisé dans d'autres domaines

La mode

La publicité

Le marketing en ligne

Références/ bibliographie

  • The Psychology of Color Nick Kolenda. (s. d.). PDF. https://www.slideshare.net/ShareDocViewDotcom/the-psychology-of-color-nick-kolenda
  • Kramer, L., & Kramer, L. (2020, 8 octobre). Les principes fondamentaux de la psychologie des couleurs. 99designs. https://99designs.fr/blog/conseils-design/psychologie-des-couleurs/
  • Théorie des couleurs : Psychologie de la couleur | Adobe. (s. d.). https://www.adobe.com/fr/creativecloud/design/discover/color-theory.html
  • Kuntzmann, Q. (2022, 20 janvier). [TUXT # 3] La psychologie des couleurs. Medium. https://medium.com/@quentin.kuntzmann/tuxt-4-la-v%C3%A9ritable-psychologie-des-couleurs-b68c8ff1d953
  • La psychologie de la couleur. (2020, 30 mars). https://www.acd-espace.com/la-psychologie-de-la-couleur/
  • Drouin, S. (s. d.-b). Psychologie des couleurs, le guide ultime du designer. Agence de communication à Saint-Brieuc, Côtes d’Armor. https://www.aetherium.fr/psychologie-couleurs-guide-ultime-designer/
  • Van Rymenant — SapiensUX, M. (2023). Existe-t-il des études qui appuient la psychologie des couleurs ? Sapiens UX. https://www.sapiensux.com/consultations-existe-til-des-etudes-qui-appuient-la-psychologie-des-couleurs/

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