Commercial - Saving Sawyer

Oral Presentation

Saving Sawyer

START

Simão Martins, nº21 - 11ºC

Commercial

Saving Sawyer

Introduction

The dog you’ll see in the commercial is a rescued dog called Sawyer. This is the transition from the pandemic into the “normal” life again.

Music: Love by Nancy Adams (1973, Robin Hood, Disney)

Commercial

I chose this commercial because it is emotional and funny. This commercial shows how much pets love humans, and how they miss them when they leave.

The commercial makes us laugh as Sawyer finds a way to entertain itself. The good boy becomes a bad boy!

Only closer to the end do we see the advertised brand.

This is the most emotional part of the ad:

We annihilate boredom

Sawyer is given a little brother...

That’s what Amazon is saying:

Amazon has everything you need to help you.

Love is not easy, but don't give up!

There is always a way...

The strategy used in this commercial is to appeal to our emotions.

Commercial

There is no signature; No written message; Just the brand logo:

a BIG smile!

There is no Slogan.

Brand

Amazon is selling trust, liability, responsibility and happiness, leading us to change the world through love and affection.

Brand

Only a very well established brand like Amazon can use a commercial like this.

Dogs are often used in commercials because they represent loyalty and make a positive association with the brands.

Thank You All!