SWOT ANALYSIS II

Analyse SWOT COCA COLA

LUCAS, LEGRAND PAUL 3CDCE

Faiblesses

Forces

Opportunités

Menaces

(Externe)

(Interne)

(Interne)

(Interne)

• Liste à puces
• Liste à puces

Characteristics of the business that place the business or project at a disadvantage relative to others.

Elements in the environment that the business or project could exploit to its advantage.

Elements in the environment that could cause trouble for the business or project.

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Strengths

Excellent sales staff with strong knowledge of existing products Good relationship with customers Good internal communications High traffic location Successful marketing strategies Reputation for innovation

Threats

Downturn in economy may mean people are spending less Competitor opening shop nearby Competitors have launched a new advertising campaign Competitors have a similar product

Weaknesses

Poor record keeping Holding too much stock Cash flow problems Market research data may be out of date High rental costs Currently struggling to meet deadlines - too much work?

Opportunities

Customer demand - have asked sales staff for similar product Product could be on the market for Christmas Loyal customers Similar products on the market are not as reliable or are more expensive