BASIC SHAPES PRESENTATION

Apple

PRESENTATION

Summary

)IV. Return to the Monochrome Apple (2013-present)

I. The beginnings: The Newton logo 1976

Conclusion

II.The transition to monochrome (1998-2003)

III. The brushed aluminum logo (2003-2013)

Introduction

The Apple Inc. logo is one of the most recognizable and iconic logos in the world. It has undergone many evolutions since the company was founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. Over the decades, this logo has become a symbol of design, innovation and simplicity. In this talk, we'll explore the history of the Apple logo's evolution, its meanings, and the impact it has had on the brand.

I. The beginnings: The Newton logo (1976-1976)

Apple's very first logo was an illustration of Isaac Newton sitting under a tree with an apple falling on his head.This logo symbolized discovery and intellectual reflection. However, it was quickly abandoned in favor of a simpler design.

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II. The transition to monochrome (1998-2003)

With the return of Steve Jobs at the helm of Apple in 1997, the company sought to modernize its image. The rainbow logo was replaced by a monochrome logo, representing a black apple with. This transition symbolized simplicity, sophistication and reduction to what is strictly necessary, values ​​dear to Apple.

III.The brushed aluminum logo (2003-2013)

In 2003, Apple introduced a brushed aluminum logo, consistent with the design of its products, notably MacBooks.This variation of the logo strengthened the association between the products and the brand.

IV. Return to the Monochrome Apple (2013-present)

Since 2013, Apple has returned to a monochrome apple without outlines. This logo is clean, elegant and reflects Apple's minimalist design philosophy.

Conclusion

The Apple logo has come a long way since its creation in 1976. It has evolved to reflect the company's values ​​and directions over time, while remaining immediately identifiable. Whatever the logo, it has become synonymous with innovation, elegant design and quality. This is a great example of how a logo can strengthen a brand and its reputation.

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