product presentation

Product Update

By Daniel Montoya

Outdoor essentials

Primarlily sells outdoor products for houses

Their primary customers are Homeowners

Products are usually bought from home improvment stores

their competitors are Hampton bay, Barratte and hillman

Their consumers want saftey and nice designs from their products

Pros and cons

Cons

Pros

• Sells a large amount of products consumers are interested in
• has a stable target audience for their product
• sold at a wide variety of hardware store making their products more accesible to consumers

• Products are limited to outdoor items
• Products that are usually one time buys
• Their prices are expensive

Landscape key rock

The Landscape Key Rock is a fake rock that can be used for a variety of purposes including covering noticeable pipes, decorating your backyard and most notably hide the keys to your house. The key rock is strong enough for a fully grown person to stand on it without breaking it. Additionally, the key rock is shaped in a way that makes it wind resistant preventing it from being knocked over on a windy day. However, there are some ways it could be improved to compete with its competition from companies such as hillman.

What To Change?

add smaller opening

Make heavier

Add a detachable bottom

add a lock

By making it heavier animals are less likley to knock it over on accident

By adding a lock it will make sure no one steals whatevers inside if they do find out

A detachable bottom would make it less likley for anything inside of it to go missing making it removable bakes the rock still work for covering things as well

A smaller opening would make it more inconspicuous over lifting the entire thing up.

The updated product

Probrably not but it'll be an effective product

Will this product change the world?

The pricing will probably be significantly higher due to extra materials and manufacturing required. Likely around the 60$ range from the 40 $ it was before.

What is the pricing of this product?

This product is in a perfect competition marketplace due to multiple companies selling similar products

What type of competition does this product face?

This product will be distributed in hardware stores such as ace hardware and home depot

Where will this product be distributed?

More info about the item

There is a decent amount of demand for this product

This product is a Good not a service

This product is a want not a need

This product provides jobs for people

References

sources

Lock stock image

stock.adobe.com

Rock Image

https://www.pierrexpert.com

home depot

https://www.homedepot.com

Outdoor Essentials

https://www.outdooressentialproducts.com/