Copy - Inability to identify high value customers
Madison Walberry
Created on October 6, 2023
Over 30 million people build interactive content in Genially.
Check out what others have designed:
CONSTELLATIONS
Interactive Image
AURORA BOREALIS
Interactive Image
WALK IN OUTER SPACE
Interactive Image
THE GREAT WALL OF CHINA
Interactive Image
HAPPY HALLOWEEN
Interactive Image
HACKING SCHOOL LIBRARIES
Interactive Image
JUDO
Interactive Image
Transcript
80%
of companies that use market segmentation report increased sales. (Marketo)
58%
Targeted and segmented emails bring in 58% of all revenue. (DMA)
Traditional segmentation methods often rely on demographic data such as age, gender, & location, which may not accurately reflect a customer's interests or buying habits.
Many retailers struggle with segmentation due to the vast amount of data that needs to be collected, analyzed, and interpreted.
Info
Segmentation based on customer behavior and preferences, on the other hand, takes into account factors such as:
- past purchases
- browsing history
- engagement with
This allows retailers to create targeted and personalized marketing messages that resonate with each customer, leading to higher conversion rates and customer loyalty.