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of companies that use market segmentation report increased sales. (Marketo)


Targeted and segmented emails bring in 58% of all revenue. (DMA)

Traditional segmentation methods often rely on demographic data such as age, gender, & location, which may not accurately reflect a customer's interests or buying habits.

Many retailers struggle with segmentation due to the vast amount of data that needs to be collected, analyzed, and interpreted.


Segmentation based on customer behavior and preferences, on the other hand, takes into account factors such as:

  • past purchases
  • browsing history
  • engagement with
marketing campaigns.

This allows retailers to create targeted and personalized marketing messages that resonate with each customer, leading to higher conversion rates and customer loyalty.