RumbleOn/RideNow Social Media Strategy - Q1/Q2 2023
Hayden Clark
Created on October 5, 2023
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AGRICULTURE DATA
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Transcript
Operations and MarketingStrategy
SOCIAL MEDIA
4.
Roadmap
Index
Introduction
3.
2.
1.
Strategy
Goals & KPIs
INDEX
Introduction
Continues to create beneficial policies to improve the industry
Acquired multiple powersports companies
Introduction
Developed a nationwide vehicle distribution system
RumbleOn isambitiously changingthe powersports industry
industry transformer
industry leader
Introduction
This is the go-to company for learning about gear, vehicles, culture, and events.
we aren't doing it alone
Introduction
Ambitious, creative, and dares to take risks for the betterment of the industry.
Create passionate fan-base
EstablishAuthority in theIndustry
BuildInvestorInterest
Secure our place as an industry titan!
Goals
rumbleOn Social MEdia Purpose
Create passionate fan-base
Build trust and interest with our content
Drive traffic and increase sales at dealerships
Establish ourselves as an industry favorite, online and in person
Goals
ridenow Social MEdia Purpose
Introduction
- No one has linked valuable entertainment to dealerships in powersports
- Additional income and brand repair with proper digital presence
- Evolve from a large company to an enterprise
Opportunities
- Negative brand reputation to overcome
- Limiting transparency could affect trust in our brand
- Limited communication leads to internal confusion
Threats
- Unclear vision
- Brand consistency is nonexistent
- Content isn't engaging or compelling
Weaknesses
- Talented marketing team
- Ability to create a powerful social media presence
- Capital to invest in our growth
Strengths
SWOT RumbleOn and Ridenow
Introduction
GOALS & KPIs
- RECIEVE INBOUND CASH OFFERS (Monthly, YoY)
- Measured by tracking total number of offers, qualified offers, acquisiton rate, and cost per inbound
- INCREASE VISITORS TO DEALERSHIPS (Monthly, YoY)
- Measured by tracking total number of monthly visitors, number of scheduled visits, and amount of abandoned visits
- INCREASE REVENUE (Monthly, YoY)
- Measured by tracking total number of vehicles and equipment sold
- EXPAND BRAND AWARENESS (Monthly, YoY)
- Measured by monthyl impressions, reach, and follower count
- IMPROVE BRAND REPUTATION (Month to Month)
- Measured by tracking reviews and positive/negative ratio of public discussion via social listening
Goals
rumbleOn and RideNowSocial MEdia Goals
- Reach
- Engagement Rate & Break Down
- Lead Gen Conversion Rate
- CPL
- Gross and Net Profit
PAID KPIs
- Reach
- Engagement Rate & Break Down
- Follower Count
- Brand Sentiment
ORGANIC KPIs
- Reach
- Engagement Rate & Break Down
- Cash Offer Conversion Rate
- CPL
- Inbound Cash Offers
PAID KPIs
- Reach
- Engagement Rate & Break Down
- Follower Count
- Brand Sentiment
ORGANIC KPIs
Goals
SOCIAL MEDIA KPIs
Goals
# Page Likes
# Subscribers
# Followers
Our GoalX% - X%
POORENGAGEMENT
X%
DECENTREACH
X%
Our GoalX% - X%
rumbleOn Social MEdia Stats
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campaigns
CONTENT
STRATEGY
Channels
Communication
VALUE | ENTERTAINING | AMBITIOUS
Strategy
- Monthly reports will be sent to each dealership reviewing organic and paid social media results
Strategy
- Dealerships will be able to set meetings with RumbleOn FSC via ticketing system
- National and Regional managers will be responsible for making sure dealerships are properly updated, heard & supported
Ridenow
Local / Dealership
Ridenow
Regional
Ridenow
National
02
RumbleOn
field support center
- RumbleOn will most often meet with National and Regional levels of RideNow
Communication is Key
- Review the quarter's results
- Make sure everyone is prepared for upcoming quarter
- Discuss any concerns and issues we have discovered
- 45 - 60 minutes long
Strategy
Ridenow
Local / Dealership
Ridenow
Regional
Ridenow
National
02
RumbleOn
field support center
We will meet withNational and Regional Marketing Managers on the last Thursday of each quarter to:
Communication is Key
We are developing guidelines for if a GM wants to make a personal account on other platforms to promote their dealership
Strategy
Ridenowdealerships
RidenowNational
RumbleOnNational
social channels
In order to maintain brand consistency with quality content, some social media platforms will have accounts for each dealership location and others will be used for the national brand only
Strategy
Info
social channelsorganic
OrganicPlatform Heirarchy
- Original and Engaging, long-forum content, is the backbone of our digital presence
- This content will then be cut into clips and used for short content on other channels
- Reels, Shorts, TikTok, Newsfeed, etc.
- All content must benefit the viewer first, then the company
Strategy
social channelspaid
PaidPlatform Heirarchy
- We will create high quality ads that are appropriate to each specific channel
- Compare KPI's and previous campaigns
Use these pillars as a guide for content inspiration
Become a vocal thought leader
Reputation building
Content that showcases next-level thinking found in the higher levels of powersports
EDUCATE
Establish authority
Increase employment interest
Develop trust
Content that dives into the brilliant minds of those who have shaped the powersports industry.
Expand our network
DEEP DIVE
Strategy
Build investors' interest
Content that gets people excited about the company, our current goals, projects, and what kind of impact we have on the world
INSIDE OUT
RUMBLEON CONTENT PILLARS
Use these pillars as a guide for content inspiration
Become a vocal thought leader
Reputation building
Content that equips our audience on a broad range of topics related to powersports.
EQUIP
Develop trust
Get people interested in visiting a location
Content that gets people excited about our dealerships, how we are different, and what they can expect when they visit
INSIDE OUT
Future collaboration opportunities
Attention building
Content that our audience can't get enough of! Bike builds, event coverage, interviews, stunts! continuous high-octane fun!
Return viewers
ADVENTURE
Strategy
RIDENOW CONTENT PILLARS
- Ticketing system will allow dealerships to submit a campaign request to their regional manager
- Marketing calendar will let the dealership owners know what we are running ads for and when
- Regional Managers will have an opportunity to discuss the campaigns with us in our monthly meeting
Strategy
All social media campaigns will be developed, executed and managed by RumbleOn FSC
Campaign Management
Announce new social media strategy
FEB. 12023
01
Q1 Roadmap
Have all reference material created, stored, and accessible to everyone
FEB. 132023
Setup and onboard users for Brandwatch
Feb. 132023
Feb. 102023
Change dealership pages into store pages and gain control over all digital channels
03
Send finalized documents out for signatures
05
04
02
feb. 32023
Evaluate and refine new system based on feedback and Q1 reports
07
Mar. 12023
Send out first monthly reports; Quarterly Reviews to follow
- New social channels
- Sponsorship program
- Large scale campaign
- Dealership hightlights
Q2
Mar. 31 2023
06
Q1 is a very transformative quarter.After systems are established and all employees are familiar with it, we will begin implementing new opportunities for accelerated growth in Q2.
Phone: 817-601-7271Email: hayden@rumbleon.com
Hayden Clark
Please contact our Social Media Lead, Hayden Clark, with any additonal questions regarding our new social media strategy, timeline, or process changes.
thank you!
this is where we will attach shortcuts to the final documents after they are approved
IMPORTANT RESOURCES