Inability to identify high value customers

Without a CDP, marketers typically lack data quality and identity resolution tools, which makes it difficult for to marketers to utilize customer data in a meaningful way.

70%

30%

retailers name developing personalized marketing capabilities a high level priority over the next 18 months.

customers are more likely to purchase exclusively from brands that prove they understand them.

What is a high value customer?

A high-value customer (HVC) is someone who contributes significantly to a company's revenue over time.

These customers are NOT only identified by how much money they spend.

In addition to spend, the following factors come into play to identify a HVC: