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Logistic and marketing

Ginelle Jaén Navas

Created on October 5, 2023

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Transcript

the relationship between logistics and marketing.

Marketing

Logistic

It is a task that is subject to Logistics. Where companies need marketing strategies to be able to take their products to the final consumer.

It is responsible for ensuring that products are available and delivered on time to meet market demand.

Inventory management

Bachelor's degree in maritime and port administration

Logistics must be prepared to manage inventory levels effectively to avoid product shortages or excess.

Marketing can influence demand through promotion and advertising strategies

disciplines

Customer experience

Logistics plays an important role in customer experience, as on-time delivery and quality of shipping service can affect customer perception of a brand. A positive customer experience can support marketing strategies and foster customer loyalty.

The Marketing and Logistics sectors find their union when they manage to synchronize to achieve joint operations. Which manage to demonstrate the excellence and success that a certain company can carry out.

members: Ginelle Jaén Ariadna Araúz Danilo Espinosa Nayelis Bolívar

Elements of Marketing that find a relationship with Logistics

For Marketing and Logistics there is a close relationship. Where business logistics seeks to find the necessary resources to achieve goals. For this reason, it is essential to take into account the elements of Marketing: -Products. By establishing the characteristics of the finished products, logistical operations will be taken into account. -Prices. The final costs that must be managed will be based on the resources required within the logistics operations. -POS (Point of Sale). The transfers that are needed to be able to move the merchandise to the points of sale are of great importance. -Promotion. Ensuring that the strategies implemented within marketing are truly effective can be achieved if the functions required by Logistics are fulfilled.