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Fall 2023 Prime Cheat Sheet Week 1

Katz Media

Created on October 3, 2023

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Transcript

Genre Breakdown

Sports Winners*

Fall 2023 Primetime QUICK VIEW

SNF: NBC-24.8M

Fall '22

Full NTI Tracking

Week 1 - NTI Performance (9/25/23-10/1/23)

MNF: ABC-13.7M

Fall '23

The OT: FOX-9.5M

Sat Nt Ftbll:ABC-5.3M

Sportscenter: ABC-3.1M

NBC RULED with SNF #1 in Impressions & #1 in Growth

*more than 30 min in length

6.4M Total Viewers

Who Dominated the Night?

Biggest Boost

Largest Loss

+14%

from 2022

8.7M

Monday

+14%

Tuesday

-8%

5.7M

Wednesday

4.8M

Competition

Drama

Thursday

3.4M

Top 10 Programs

Friday

3.1M

Non-Sports

Saturday

4.5M

60 Minutes-6.9M

Sunday

17.2M

The Voice-Tue-6.5M

The Voice-Mon-6.3M

Top Special

AGT-Tue-5.5

AGT-Wed (SF)-5.4M

People's Choice Country Awards 3.9M

Survivor (SP)-5.2M

DWTS (SP)-4.8M

Yellowstone-1 (SP)-4.4M

CONTENT STRATEGY

Golden Bachelor (SP)-4.4M

Source: KTG Content Strategy Analysis based on Nielsen's NNTV, NTI L+SD panel data, 9/25/23-10/1/23 vs 9/19/22-9/25/22, P2+ Impressions (000s).

10

AGT-W-8PM-4.1M

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