FOOD TAKEAWAY BUSINESS-CASE STUDY

Branding & Marketing

Master Deck

,Branding & Marketing Strategist

By Deepika Rallapalli

Index

My Profile

Target Audience profile

Key Performance Metrics

Digital Marketing Strategy

Over All Budgets

Ad Inventory Strategy

Growth Marketing Strategy

Contact information

Index

Branding Images

Images on Offerings

Promotion Plan-Online

WhatsApp & SMS & AI Chatbot Messages

Core Skills

Experience

pharma marketing HCP engagement digital marketing Branding 360 degree integrated marketing communication Ecommerce marketing corporate brand strategy social media marketing chat bot marketing AI marketing whatsapp marketing marketing automation email marketing

12 years -Total Experience6 years - IT Industry 2 years - Real Estate 1 year- Pharma Industry 2 years- EduTech 4 years- eCommerce 2 Years- Healthcare 1 Year- MedTech 3 years -Retail 1 Year-Spirituality

Deepika Rallappali

What Am I?

Blog

Target

Common times when individuals and groups typically order food in a restaurant:

01

03

02

• Lunch Hours (Around Noon):
• Dinner Hours
• Brunch (Late Morning to Early Afternoon)
• Late-Night Orders

• Official & non official gatherings

• Special Occasions and Celebrations
• Travel Hooks

Metrics

Branding & Recall Value

Average Customer Head Count

Average customer headcount tells you how many customers you’ve served during a specific period of time.

The Brand's Bar Stool Test-a fresh perspective in understanding brand identity

How do we measure

Read Now

Customer Retention Rate

Customer acquisition cost

tells you whether the marketing initiatives you’re running are effective

This calculation tells you how many customers you’ve retained.

How do we measure?

How to we mesure

PLAN

The marketing efforts should allow us to reach the following 3 milestones

Remind your existance

Reinforce your brand

Solidify your brand.

Remind your existance Let your one time customer be your ambassordor.

Reinforce your brand means creating a strong and consistent image that resonates with your target audience.

Solidify your brand. Let people know about your food quality, resturant ambience, hasel free order process.

Month1

Month 2

Month 3

Month4

Month5

Branding

Marketing

Digital marketing

You can see the core activities setup along with the timelines. These are typically milestones to work on.

Click on + to view more

Month 6

Month 7

Month 8

Month 9

Month 10

Branding

Marketing

Digital marketing

CRM

Core Message#1: Authentic Taste, Every Time

1. Consistant message about qualify and a variety of food is served in the Resturant.

2. Duration: (1-4) Months Observation Period + (5-8) Months Experiment Period + (9-12) Month Stablising Period

3. Social Media , Outlet Branding, Website Branding, SEO ( Local SEO with location specific keywords & Search Terms) , Timelapses (plating meals, creating drinks, the front door on a busy night), Chefs Introduction

1. Consistant message about the Brand is being recognised and has a reputable image that sets you apart in the market.

2. Duration: Start from 5th Month. (5 -8 months Experiement Period + (9-12) Month Stablizing Period

3. Time based Offers, Events in the Resturants, Collecting feedbacks, Capturing InMoment photos, Timelapses (plating meals, creating drinks, the front door on a busy night)

Home

Core Message#2: Enjoy a delicious meal without the wait.

1. Consistant message about the Brand is being recognised and has a reputable image that sets you apart in the market.

2. Duration: Start from 5th Month. (5 -8 months Experiement Period + (9-12) Month Stablizing Period

3. Time based Offers, Events in the Resturants, Collecting feedbacks, Capturing InMoment photos, Timelapses (plating meals, creating drinks, the front door on a busy night)

Core Message#3: pocket-friendly packs

1. Collect the most important occations when people visit the restaurants, festivals, special occasions, family events etc and promote special offers

2. Duration: Start from 7th Month. (7 -8 ) months Experiement Period + (9-12) Month Stablizing Period

3. Event based Offers, Waitlist notifications with opt-in asks, Run contests that require entrants to submit an whatsapp Number, New menu items * Special dishes and menus, Event photos Videos, Partner content & Media coverage

01

Branding Images

Every Bite Tells a Flavourful Story!

We bring you the epitome of gastronomic delight - the perfect blend of aromatic spices, tender meat, and fragrant basmati rice, all carefully cooked to perfection

Explore, Taste, and Enjoy the Art of Eating

A promise of quality and care

Turn Monday Blues into Hues with Spicy Biryani

Our doors stay wide open well past the usual dinner time. Use RR000 Coupon to avail 30% off for midnight orders

💖 A Sweet Deal You Can't Resist

🍰 Today's special Mutton Biryani with 20% Off Desserts

02

About Offerings

03

Promotion Plan

Breakfast Duo Combo Copy lines: Here are few lines we would be using for the coming 8 weeks about Breakfast combo on Paya & Bagara

Breakfast Bonanza!! Begin your day with healthy & tummy full breakfast Sunrise Special!! Fuel your morning with our Breakfast Combo Energize Your Day! Grab our Breakfast Combo "Rise and Shine with our Breakfast Combo!" Morning Magic Breakfast Bliss Double Delicious Delight Morning Pair Perfection Morning Magic Pair Energize Your A.M

Digital Media Marketing

Blog Topics

Best Recommendations

For dinner, deserts, lunch, snacks

Best Resturants in < location

PR Activity Blogs

What to order < situation>

For the first date, for proposal, for sucess

This Week's -Chef's recommendation

Engage a Master Chef and record a receipe

Ad Inventory Strategy

Ad inventory management is the strategic process of overseeing and optimizing the advertising space available on a platform, website, or application to maximize revenue and efficiency.

Cart Abandonment Discounts & Price Adjustment

Retargetting offer codes for special cccasions

Special Discount for recurring customer

Home page Banners with offers

Product Page with Coupon Codes

Category pages with Bundled Offers

Growth Marketing Strategies

Sales & CRM Automation

Offline Marketing GTM

Customer Retention Strategy

Infleuncer Marketing Plan

Email Marketing

PR Plan & ORM

Offline marketing Plan

WhatsApp Marketing

Deepika Rallapalli

For More Detailed Strategy

Let's Talk

Digital Strategy | Business Development Professional | Strategic Marketing Operations | Brand Management | Digital Marketing

Looking forward to hear from you

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Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:

• Visit the Analytics settings;
• Activate user tracking;
• Let the communication flow!

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