Record touch comparison
Record touch-points pre and post Stonly/Salesforce integration
Current state
Future state
1. Customer contacts support
1. Customer contacts support
2. Support touches case
2. Support touches case, completes prompts inside case
3. Support adds data to spreadsheet
24
3. Support updates case, customer data automatically shared with Sales
4. Support updates/closes case
48 / 0
5. Sales reviews spreadsheet entry, searches cst in SF
6. Sales determines customer type
24
4. Sales receives request in proper format with proper records attached. Reaches customer in same record.
7. Creates new record in Salesforce (more often than not)
8. Reaches out to customer or tags another sales agent
48
Customer type, contact information, and needs are transcribed from Salesforce to spreadsheet manually. Customer information and records are already inside Salesforce - we are duplicating data entry and introducing another opportunity for human error
- This often occurs OUTSIDE salesforce; it is impossible to determine whether the customer has been contacted or when by looking at records inside Salesforce.
- Follow ups cannot be completed when handling sales agent is out of office.
- If customer reaches back out to Support, Support goes back through their touch points and often slacks sales. Potential for 12 touches
Format to be determined by preferred sales process. Can create:
Triggers in flows can create or update any record inside Salesforce.
Sales: Copies customer information from spreadsheet, searches again in salesforce to determine whether customer is:
- new
- existing lead
- existing contact w/account
- existing contact w/no account
This information already exists in salesforce and can be communicated from Support.
- Email/VM/Web: 48 hour SLA
- Inbound: >70% unanswered
TIMELINE COMPARISON
Andrea Eskanos
Created on September 29, 2023
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Transcript
Record touch comparison
Record touch-points pre and post Stonly/Salesforce integration
Current state
Future state
1. Customer contacts support
1. Customer contacts support
2. Support touches case
2. Support touches case, completes prompts inside case
3. Support adds data to spreadsheet
24
3. Support updates case, customer data automatically shared with Sales
4. Support updates/closes case
48 / 0
5. Sales reviews spreadsheet entry, searches cst in SF
6. Sales determines customer type
24
4. Sales receives request in proper format with proper records attached. Reaches customer in same record.
7. Creates new record in Salesforce (more often than not)
8. Reaches out to customer or tags another sales agent
48
Customer type, contact information, and needs are transcribed from Salesforce to spreadsheet manually. Customer information and records are already inside Salesforce - we are duplicating data entry and introducing another opportunity for human error
Format to be determined by preferred sales process. Can create:
- Leads
- Tasks
- Chatter
Triggers in flows can create or update any record inside Salesforce.Sales: Copies customer information from spreadsheet, searches again in salesforce to determine whether customer is:
- new
- existing lead
- existing contact w/account
- existing contact w/no account
This information already exists in salesforce and can be communicated from Support.