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BASIC DIGITAL DASHBOARD

Lorena Domingos da Cruz

Created on September 29, 2023

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Transcript

Oline Banking

Canadian Business Trends - Customers Behavior

According to Canadian Bankers Association three out of four Canadians (75 per cent) intend to keep the digital banking habits they developed during the pandemic.

North America Will Dominate The Market

89%

75%

“Online banking has cemented it's position as the most common form of banking for most Canadians.”

Towards Leadership - Even Bigger by 2027

Keeping the Digital Banking Habits

Percentage of Canadians using Online Banking in 2021

The Impact of Customers Behavior Changes

Social Media Plataform Used by Marketers

What happens next?

2023

  • Blue: Expected Increase of Canadian Ecommerce
  • Purple: Canadian Worldwide Growth Contribution rate

Technology Advance

The advance of technology has impact the customers behavior.

Consumer behavior has changed, this is a fact. We are not going to regress our technologies, quite the contrary, we are going to improve them more and more. That said, it is possible to understand that the future is increasingly digital. Therefore, businesses must adapt so that they can meet consumer needs.

Digital banks understood that there was a need to improve their way of operating compared to traditional banks, many no longer want to stand in long queues at banks if they can do everything from the comfort of home, or any other location they wish.

But of course, online banking is just the tip of the iceberg. Everything is gradually becoming more digital.

Need to speed up

technology + pandemic

Our world was already improving technologically, so that our lives become more and more practical. So, in 2020 our lives changed completely due to the pandemic. The pandemic served as a booster for our technological development, as we were all facing the same challenges.

  • social isolation: Social isolation made us stay at home for our own safety. But what if you needed to go to your bank? Well for that case, you can use Online Bank. Digital banking brought the practicality that we needed at the moment, and that we want to maintain. Why go to the bank and wait in line to make a payment if you can do it quickly and conveniently from any other location.

Customers behavior is about studying the customers buying habits. Nowadays, with the big development of the internet, a big key to what a customer wants to buy or will buy is social media.

Reference:Statista. (2023). Leading social media platforms used by marketers worldwide as of January 2023. https://www.statista.com/statistics/259379/social-media-platforms-used-by-marketers-worldwide/

ResearchDive not only says that the online banking will keep growing on north America they also predict that they will dominate the market. (“ResearchDive”, 2020, Digital Banking Market by Region)

https://www.researchdive.com/53/digital-banking-market

"The global online banking market size was valued at $11.43 billion in 2019 and is projected to reach $31.81 billion by 2027, growing at a CAGR of 13.6% from 2020 to 2027." (Volenik, A., 2021)

https://www.alliedmarketresearch.com/online-banking-market#:~:text=The%20global%20online%20banking%20market%20size%20was%20valued,a%20CAGR%20of%2013.6%25%20from%202020%20to%202027.