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PESTLE ANALYSIS

ANDREA MONTSERRAT MAULEON FLORES

Created on September 29, 2023

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CENTRO DE ESTUDIOS UNIVERSITARIOS FACULTAD DE CIENCIAS ADMINISTRATIVAS CONTADOR PÚBLICO Y ADUTOR ACTIVIDAD 2. PESTLE Analysis POR Andrea Montserrat Mauleon Flores INGLÉS DE NEGOCIOS Impartida por: IRMA YANETH JAIME TREVIÑO SEPTIEMBRE 2023

Pestle Analysis

Represents a mnemonic encompassing Political, Economic, Social, Technological, Legal, and Environmental factors. This framework offers a comprehensive perspective on the overall environment, allowing for a thorough examination and monitoring of various aspects when considering a specific idea or plan.

P Political

E Economic

S Social

T Technological

L Legal

E Enviornmental

Includes demographics (age, gender, race, family size); consumer attitudes, opinions, and buying patterns; population growth rate and employment patterns; socio-cultural changes; ethnic and religious trends; living standards.

Includes health and safety; equal opportunities; advertising standards; consumer rights and laws; product labeling and product safety.

It is important due to the increasing scarcity of raw materials; pollution targets; doing business as an ethical and sustainable company; carbon footprint targets.

Affects marketing in (1) new ways of producing goods and services; (2) new ways of distributing goods and services; (3) new ways of communicating with target markets.

Includes current and projected economic growth; inflation and interest rates; job growth and unemployment; labor costs; impact of globalization; disposable income of consumers and businesses; likely changes in the economic environment.

Includes government policies, leadership, and change; foreign trade policies; internal political issues and trends; tax policy; regulation and de-regulation trends.

Used in tandem with a SWOT analysis, it helps your organization examine external factors that could influence your organization’s opportunities and threats

In recent years, there has been a whirlwind of transformative events and considerable uncertainty, including a global pandemic, natural disasters, the threat of recession, war, inflation, and more. These external market factors have directly affected organizations, causing significant stress for both well-established and newly emerging entities. The current global scenario is a source of intimidation for many leaders, both present and future. However, this analysis aims to be a valuable tool in helping organizations assess and plan for potential impacts. By employing a PESTLE analysis, organizations can proactively anticipate challenges and develop strategies to either capitalize on emerging opportunities or mitigate potential threats. This approach enables a forward-looking perspective that is crucial for navigating the complexities of the dynamic business environment.