Event Planning
Your Objective.
You will be required to plan one event over this year. The first event will be for Christmas (week commencing 9th December 24.) You wil be expected to create a proposal in pairs for an event idea, your proposal must focus on the importance of meeting the needs of your client (NKC). This will be presented to a Panel and a decision will be made on what event will happen. You will then run this event. A budget will be given for these events and will you be expected to document how you are managing your finances, according to the knowledge acquired in your finance sessions. You will be expected to evaluate your event. We expect you to produce professional documents to showcase your event planning. You will need to review the UNIT criteria and ensure that this is covered within your planning. This will be discussed throughout the sessions and shown in your assignment. Make sure your utilise the wider college community and the local community. Ensure that you are log all learning from sessions on class note book to meet other criteria.
Home
Your Objective
Event Summary
UNIT 1 Criteria
UNIT 2 Criteria
UNIT 3 Criteria
UNIT 4 Criteria
UNIT 5 Criteria
Events Unit Summary
Planning an Event
EVENT REVIEW & EVALUATION
MARKET RESEARCH & MARKETING METHODS IN EVENT PLANNING
HUMAN RESOURCES PLANNING AT EVENTS
COMMUNICATION & CUSTOMER SERVICE AT EVENTS
Unit 1 Planning an Event
Outcome
Outcome
Outcome
Outcome
Outcome
Click here to reveal the types of evidence you will need to supply for this work.
Unit 2 Event review & Evaluation
Outcome
Outcome
Outcome
Outcome
Click here to reveal the types of evidence you will need to supply for this work.
Unit 3 Market Research & Marketing methods in event planning
Outcome
Outcome
Outcome
Click here to reveal the types of evidence you will need to supply for this work.
Unit 4 Human resource planning at events
Outcome
Outcome
Outcome
Click here to reveal the types of evidence you will need to supply for this work.
Unit 5 Communication & Customer service at events
Outcome
Outcome
Outcome
Outcome
Click here to reveal the types of evidence you will need to supply for this work.
Unit summary: In this unit learners will explore how communication is used at events and
barriers to communication. They will then look at Equality of Opportunity
and discrimination. Finally they will investigate customer service and
produce a guide for personnel who will be engaged in an event regarding
expected customer service standards.
• charts with descriptions • reports • worksheets • case studies • discussions • presentations • observations/witness testimonies • audio/video recordings • projects
Be aware of marketing methods and resources The learner can: 2.1 describe what is meant by the marketing mix 2.2 outline the marketing mix for each of the selected events 2.3 list at least 4 methods to promote an event 2.4 outline which of those methods would be most effective to raise
awareness for the target audience for each of the selected events 2.5 explain the importance of the following resources required to promote
an event:
• time
• budget
• staffing
• equipment
• materials
Unit summary: In this unit learners will explore the importance of initial market research
and investigate marketing methods and resources. They will then produce
a marketing plan for an event of their choice.
Unit summary: Learners will investigate the requirements for management, teams and
personnel in relation to an event of their choosing.
• presentations • worksheets • reports • questioning • discussions • observations/witness testimonies • audio/video recordings • projects • case studies.
Be able to plan for unexpected situations The learner can: 4.1 explain the need for a contingency plan 4.2 produce a contingency plan covering 2 unexpected situations at the selected event. Include:
• one incident that can be managed by personnel working at the event
• one incident that requires outside assistance from the emergency services
• discussions • questioning • audio/visual recordings • worksheets • charts • reports • booklets • presentations • leaflets.
Understand the events industry The learner can: 1.1 outline the main sectors for event planning. Include:
• sport
• corporate
• leisure 1.2 provide an example of an event which falls within each sector
Unit summary: In this unit learners will investigate why events are evaluated and how
evaluation can inform future events. They will then look at objective
setting and potential sources of information for evaluating events and
explore evaluation tools. Finally, learners will produce an event evaluation
plan.
• reports • worksheets • discussions • presentations
• observations/witness testimonies • audio/visual recordings • case studies • posters • leaflets • booklets.
Understand why events are evaluated The learner can: 1.1 explain what is meant by the term evaluation 1.2 describe why it is important to evaluate an event 1.3 outline how the following groups would benefit from the evaluation data:
• organisers
• performers and participants
• audience/spectators
• event partners
Produce a marketing plan for an event of their choice The learner can: 3.1 produce a marketing plan for the selected event. Include:
• target audience
• competition
• marketing mix
• promotion methods
• resources
• reports • worksheets • questioning • posters and leaflets • discussions • presentations • case studies • audio/visual recordings
Understand the importance of initial market research The learner can: 1.1 explain the importance of initial market research 1.2 identify a potential target audience for a selected event in each of the
following sectors:
• sporting
• corporate
• leisure 1.3 explain the importance of identifying other events in advance, which
may directly compete with one of the selected events
Understand the importance of good customer service at an event The learner can: 3.1 explain what is meant by customer service 3.2 outline why good customer service is essential at an event 3.3 identify a potential customer problem that personnel may face at an event and explain how that
problem can be overcome 3.4 explain how customer service could be improved at an event
Understand the role of communication at an event The learner can: 1.1 outline the purpose of arranging for personnel to be briefed before the event 1.2 explain the importance of debriefing personnel after the event 1.3 explain how the following range of communication methods are used by personnel at an event:
• verbal
• non-verbal
• written
• electronic 1.4 describe 2 potential barriers to communication at an event and how those barriers can be
overcome
Understand the requirements for personnel at the selected event The learner can: 3.1 list the roles and responsibilities of each of the following at the event:
• event personnel
• volunteers
• contracted persons
• event partners 3.2 outline the number of personnel required for 2 of the main job roles at the event 3.3 explain what skills the individuals working within the 2 main job roles will need
Produce an event evaluation plan for an event of their choice The learner can: 4.1 produce an event evaluation plan for a selected event. Include:
• objective setting
• potential sources of information
• appropriate tools/methods to obtain information
Understand the role of the Event Planner/Coordinator The learner can: 2.1 explain the duties and responsibilities of an Event Planner/Coordinator 2.2 outline the skills required of an Event Planner/Coordinato
Unit summary: In this unit the learner will consider the different sectors when planning
events and look at the duties of the Event Planner/Coordinator. They will
then produce a plan for an event of their choice and explore the need for
a contingency plan. Finally, they will investigate the importance of security
as well as Health & Safety requirements and understand how to carry out
a risk assessment at the selected event.
Produce an outline plan for an event of their choice The learner can: 3.1 produce an outline plan for a selected event. Include:
• purpose and type of the event
• event partners
• budget overview
• performers and/or participants
• appropriate timelines
• physical and human resources required
• target audience
• promotional activities
Understand Equality of Opportunity and its role at events The learner can: 2.1 explain Equality of Opportunity 2.2 list the main pieces of legislation relating to Equality of Opportunity 2.3 explain discrimination 2.4 provide an example from a selected event that shows how event organisers have made sure
there is no discrimination
Understand the tools that can be used to evaluate events The learner can: 3.1 explain the difference between formal and informal feedback 3.2 outline how the following methods could be used to evaluate an event:
• SWOT analysis
• questionnaires
• interviews 3.3 describe at least 2 electronic feedback methods
Be aware of objective setting and potential sources of information to evaluate events The learner can: 2.1 explain the importance of setting objectives for an event as a measure for evaluation 2.2 explain how each of the following can be a valuable source of information for evaluation
purposes:
• staff debrief
• customer satisfaction surveys/complaints
• event revenue
• data records eg spectator numbers
Understand the management structure for an event of their choice The learner can: 1.1 describe the management structure for a selected event 1.2 outline the roles and responsibilities of those managing the event 1.3 explain what skills are needed to manage the event
Understand teams involved in the selected event The learner can: 2.1 list the teams involved in the event 2.2 describe the functions of each team involved in the event 2.3 explain the value of teamwork at events
Understand the importance of security measures and Health and Safety at events The learner can: 5.1 explain the importance of including security measures when planning the selected event 5.2 explain the importance of incorporating Health and Safety requirements in the event planning
process 5.3 provide 2 examples of Health and Safety requirements for the selected event 5.4 describe how to carry out a risk assessment for an activity at the selected event
Produce a guide for personnel regarding expected customer service The learner can: 4.1 produce a guide for personnel outlining expected standards of customer service at an event.
Include:
• communication
• Equality of Opportunity
• problem solving
Event planning
Marcia
Created on September 28, 2023
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Transcript
Event Planning
Your Objective.
You will be required to plan one event over this year. The first event will be for Christmas (week commencing 9th December 24.) You wil be expected to create a proposal in pairs for an event idea, your proposal must focus on the importance of meeting the needs of your client (NKC). This will be presented to a Panel and a decision will be made on what event will happen. You will then run this event. A budget will be given for these events and will you be expected to document how you are managing your finances, according to the knowledge acquired in your finance sessions. You will be expected to evaluate your event. We expect you to produce professional documents to showcase your event planning. You will need to review the UNIT criteria and ensure that this is covered within your planning. This will be discussed throughout the sessions and shown in your assignment. Make sure your utilise the wider college community and the local community. Ensure that you are log all learning from sessions on class note book to meet other criteria.
Home
Your Objective
Event Summary
UNIT 1 Criteria
UNIT 2 Criteria
UNIT 3 Criteria
UNIT 4 Criteria
UNIT 5 Criteria
Events Unit Summary
Planning an Event
EVENT REVIEW & EVALUATION
MARKET RESEARCH & MARKETING METHODS IN EVENT PLANNING
HUMAN RESOURCES PLANNING AT EVENTS
COMMUNICATION & CUSTOMER SERVICE AT EVENTS
Unit 1 Planning an Event
Outcome
Outcome
Outcome
Outcome
Outcome
Click here to reveal the types of evidence you will need to supply for this work.
Unit 2 Event review & Evaluation
Outcome
Outcome
Outcome
Outcome
Click here to reveal the types of evidence you will need to supply for this work.
Unit 3 Market Research & Marketing methods in event planning
Outcome
Outcome
Outcome
Click here to reveal the types of evidence you will need to supply for this work.
Unit 4 Human resource planning at events
Outcome
Outcome
Outcome
Click here to reveal the types of evidence you will need to supply for this work.
Unit 5 Communication & Customer service at events
Outcome
Outcome
Outcome
Outcome
Click here to reveal the types of evidence you will need to supply for this work.
Unit summary: In this unit learners will explore how communication is used at events and barriers to communication. They will then look at Equality of Opportunity and discrimination. Finally they will investigate customer service and produce a guide for personnel who will be engaged in an event regarding expected customer service standards.
• charts with descriptions • reports • worksheets • case studies • discussions • presentations • observations/witness testimonies • audio/video recordings • projects
Be aware of marketing methods and resources The learner can: 2.1 describe what is meant by the marketing mix 2.2 outline the marketing mix for each of the selected events 2.3 list at least 4 methods to promote an event 2.4 outline which of those methods would be most effective to raise awareness for the target audience for each of the selected events 2.5 explain the importance of the following resources required to promote an event: • time • budget • staffing • equipment • materials
Unit summary: In this unit learners will explore the importance of initial market research and investigate marketing methods and resources. They will then produce a marketing plan for an event of their choice.
Unit summary: Learners will investigate the requirements for management, teams and personnel in relation to an event of their choosing.
• presentations • worksheets • reports • questioning • discussions • observations/witness testimonies • audio/video recordings • projects • case studies.
Be able to plan for unexpected situations The learner can: 4.1 explain the need for a contingency plan 4.2 produce a contingency plan covering 2 unexpected situations at the selected event. Include: • one incident that can be managed by personnel working at the event • one incident that requires outside assistance from the emergency services
• discussions • questioning • audio/visual recordings • worksheets • charts • reports • booklets • presentations • leaflets.
Understand the events industry The learner can: 1.1 outline the main sectors for event planning. Include: • sport • corporate • leisure 1.2 provide an example of an event which falls within each sector
Unit summary: In this unit learners will investigate why events are evaluated and how evaluation can inform future events. They will then look at objective setting and potential sources of information for evaluating events and explore evaluation tools. Finally, learners will produce an event evaluation plan.
• reports • worksheets • discussions • presentations • observations/witness testimonies • audio/visual recordings • case studies • posters • leaflets • booklets.
Understand why events are evaluated The learner can: 1.1 explain what is meant by the term evaluation 1.2 describe why it is important to evaluate an event 1.3 outline how the following groups would benefit from the evaluation data: • organisers • performers and participants • audience/spectators • event partners
Produce a marketing plan for an event of their choice The learner can: 3.1 produce a marketing plan for the selected event. Include: • target audience • competition • marketing mix • promotion methods • resources
• reports • worksheets • questioning • posters and leaflets • discussions • presentations • case studies • audio/visual recordings
Understand the importance of initial market research The learner can: 1.1 explain the importance of initial market research 1.2 identify a potential target audience for a selected event in each of the following sectors: • sporting • corporate • leisure 1.3 explain the importance of identifying other events in advance, which may directly compete with one of the selected events
Understand the importance of good customer service at an event The learner can: 3.1 explain what is meant by customer service 3.2 outline why good customer service is essential at an event 3.3 identify a potential customer problem that personnel may face at an event and explain how that problem can be overcome 3.4 explain how customer service could be improved at an event
Understand the role of communication at an event The learner can: 1.1 outline the purpose of arranging for personnel to be briefed before the event 1.2 explain the importance of debriefing personnel after the event 1.3 explain how the following range of communication methods are used by personnel at an event: • verbal • non-verbal • written • electronic 1.4 describe 2 potential barriers to communication at an event and how those barriers can be overcome
Understand the requirements for personnel at the selected event The learner can: 3.1 list the roles and responsibilities of each of the following at the event: • event personnel • volunteers • contracted persons • event partners 3.2 outline the number of personnel required for 2 of the main job roles at the event 3.3 explain what skills the individuals working within the 2 main job roles will need
Produce an event evaluation plan for an event of their choice The learner can: 4.1 produce an event evaluation plan for a selected event. Include: • objective setting • potential sources of information • appropriate tools/methods to obtain information
Understand the role of the Event Planner/Coordinator The learner can: 2.1 explain the duties and responsibilities of an Event Planner/Coordinator 2.2 outline the skills required of an Event Planner/Coordinato
Unit summary: In this unit the learner will consider the different sectors when planning events and look at the duties of the Event Planner/Coordinator. They will then produce a plan for an event of their choice and explore the need for a contingency plan. Finally, they will investigate the importance of security as well as Health & Safety requirements and understand how to carry out a risk assessment at the selected event.
Produce an outline plan for an event of their choice The learner can: 3.1 produce an outline plan for a selected event. Include: • purpose and type of the event • event partners • budget overview • performers and/or participants • appropriate timelines • physical and human resources required • target audience • promotional activities
Understand Equality of Opportunity and its role at events The learner can: 2.1 explain Equality of Opportunity 2.2 list the main pieces of legislation relating to Equality of Opportunity 2.3 explain discrimination 2.4 provide an example from a selected event that shows how event organisers have made sure there is no discrimination
Understand the tools that can be used to evaluate events The learner can: 3.1 explain the difference between formal and informal feedback 3.2 outline how the following methods could be used to evaluate an event: • SWOT analysis • questionnaires • interviews 3.3 describe at least 2 electronic feedback methods
Be aware of objective setting and potential sources of information to evaluate events The learner can: 2.1 explain the importance of setting objectives for an event as a measure for evaluation 2.2 explain how each of the following can be a valuable source of information for evaluation purposes: • staff debrief • customer satisfaction surveys/complaints • event revenue • data records eg spectator numbers
Understand the management structure for an event of their choice The learner can: 1.1 describe the management structure for a selected event 1.2 outline the roles and responsibilities of those managing the event 1.3 explain what skills are needed to manage the event
Understand teams involved in the selected event The learner can: 2.1 list the teams involved in the event 2.2 describe the functions of each team involved in the event 2.3 explain the value of teamwork at events
Understand the importance of security measures and Health and Safety at events The learner can: 5.1 explain the importance of including security measures when planning the selected event 5.2 explain the importance of incorporating Health and Safety requirements in the event planning process 5.3 provide 2 examples of Health and Safety requirements for the selected event 5.4 describe how to carry out a risk assessment for an activity at the selected event
Produce a guide for personnel regarding expected customer service The learner can: 4.1 produce a guide for personnel outlining expected standards of customer service at an event. Include: • communication • Equality of Opportunity • problem solving