A Unidos campaign generated huge brand lift
scores for a Fresh Food product!
31%
34%
47%
Favorability Lift
Awareness Lift
Intent Lift
Client Objective: A fresh food product wanted to
determine Brand lift by the
Hispanic segment of their large
consumer base. They wanted to
examine lift at various stages of
the consumer funnel that were
the result of their Unidos by Katz
Digital campaign as well as test
impact on a variety of positive
brand attributes.
How Unidos by Katz Digital met that
objective:
Using the enormous scale of Unidos by
Katz Digital against the Hispanic market,
we were able to meet this valued client’s
needs.
We partnered with Veritonic to measure
lift at the key stages of the pathway from
ad exposure to purchase.
The Result: This campaign produced an impressive
lift score at every major stage of the
consumer funnel, as well as solid gains of
other brand attributes!
- Awareness grew an impressive 47%
- Favorability grew by 34%
• Intent grew by 31%
- Further positive brand attributes like
taste, nutrition and healthiness
increased an average of 56% as a
result of this campaign!
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50 Fresh Food Product
Katz Media
Created on September 28, 2023
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Transcript
A Unidos campaign generated huge brand lift scores for a Fresh Food product!
31%
34%
47%
Favorability Lift
Awareness Lift
Intent Lift
Client Objective: A fresh food product wanted to determine Brand lift by the Hispanic segment of their large consumer base. They wanted to examine lift at various stages of the consumer funnel that were the result of their Unidos by Katz Digital campaign as well as test impact on a variety of positive brand attributes.
How Unidos by Katz Digital met that objective:
Using the enormous scale of Unidos by Katz Digital against the Hispanic market, we were able to meet this valued client’s needs. We partnered with Veritonic to measure lift at the key stages of the pathway from ad exposure to purchase.
The Result: This campaign produced an impressive lift score at every major stage of the consumer funnel, as well as solid gains of other brand attributes!
Follow us on LinkedIn