Name:
SONU SAH
Class :
TY.BBA (REG)
505 (A) MARKETING ENVIRONMENT ANALYSIS & STRATEGY
Sub:
Roll no :
9817
Need for Market Research
Index
01. What is market research?
02.
Types of market research
03. Why is market research important
04. Benefits of market research
05. How to conduct market research
06. Conclusion
01
01. What is Market Research
Market research is the systematic and objective collection, analysis, and interpretation of data to help businesses make better marketing decisions. It involves gathering information about the market, its customers, and its competitors.
There are two main types of market research: primary and secondary.
.
02.
Primary Research
is the collection of new data directly from the source. This can be done through surveys, interviews, focus groups, and field research. Primary research is often used to understand the needs and wants of customers, to identify new market opportunities, and to test new products and service
Secondary Research
is the collection of existing data that has already been collected by others. This data can be found in government reports, industry publications, and academic journals. Secondary research is often used to get a general understanding of the market, to identify trends, and to benchmark performance against competitors.
03.Benefits of Market Research
Market research can provide a number of benefits for businesses, including:
- Increased sales and profits
- Reduced costs
- Improved customer satisfaction
- Increased market share
- Reduced risk
04. How to conduct market research
- How to conduct market research
There are a number of different ways to conduct market research, depending on the specific needs of the business. Some common methods include:
Primary research: This involves collecting new data directly from customers or other sources.
Secondary research: This involves using existing data that has already been collected by others.
Qualitative research: This involves collecting and analyzing non-numerical data, such as opinions, attitudes, and beliefs.
Quantitative research: This involves collecting and analyzing numerical data, such as sales figures, market share, and customer demographics.
08. Conclusion
05.Conclusion
Market research is an essential tool for businesses of all sizes. By conducting market research, businesses can better understand their customers, identify and evaluate market opportunities, assess the competitive landscape, develop effective marketing strategies, and measure the results of marketing campaigns.
Thanksfor your attention
Any question?
HARMONY UNIVERSITY THESIS
Sonu Sah
Created on September 26, 2023
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Transcript
Name:
SONU SAH
Class :
TY.BBA (REG)
505 (A) MARKETING ENVIRONMENT ANALYSIS & STRATEGY
Sub:
Roll no :
9817
Need for Market Research
Index
01. What is market research?
02.
Types of market research
03. Why is market research important
04. Benefits of market research
05. How to conduct market research
06. Conclusion
01
01. What is Market Research
Market research is the systematic and objective collection, analysis, and interpretation of data to help businesses make better marketing decisions. It involves gathering information about the market, its customers, and its competitors.
There are two main types of market research: primary and secondary. .
02.
Primary Research
is the collection of new data directly from the source. This can be done through surveys, interviews, focus groups, and field research. Primary research is often used to understand the needs and wants of customers, to identify new market opportunities, and to test new products and service
Secondary Research
is the collection of existing data that has already been collected by others. This data can be found in government reports, industry publications, and academic journals. Secondary research is often used to get a general understanding of the market, to identify trends, and to benchmark performance against competitors.
03.Benefits of Market Research
Market research can provide a number of benefits for businesses, including:
04. How to conduct market research
- How to conduct market research
There are a number of different ways to conduct market research, depending on the specific needs of the business. Some common methods include: Primary research: This involves collecting new data directly from customers or other sources. Secondary research: This involves using existing data that has already been collected by others. Qualitative research: This involves collecting and analyzing non-numerical data, such as opinions, attitudes, and beliefs. Quantitative research: This involves collecting and analyzing numerical data, such as sales figures, market share, and customer demographics.08. Conclusion
05.Conclusion
Market research is an essential tool for businesses of all sizes. By conducting market research, businesses can better understand their customers, identify and evaluate market opportunities, assess the competitive landscape, develop effective marketing strategies, and measure the results of marketing campaigns.
Thanksfor your attention
Any question?