What is PMax and how does it differ from Shopping?
Chris Bee
Created on September 24, 2023
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Transcript
- Performance Max (often abbreviated to PMax) is a campaign type that helps maximise an advertisers performance across the Google Ads inventory (utilising all ad placement types) using machine learning, in a single campaign.
- The referred to Google Ads inventory is: Search, YouTube, Display, Discovery, Gmail, Maps.
What is a Performance Max (PMax) campaign?
Budget Optimisation (efficiency against set targets)
Bidding (when, where, how, who)
Attribution
Creatives (videos, images and logos)
Audiences
Data Feeds
You set your budget, objective and conversion goals then PMax uses Google’s AI technology to optimise:
What is a Performance Max (PMax) campaign?
PMax is designed to run ads on every possible placement Google has to offer, whereas Shopping/Smart Shopping campaigns run shopping ads only.