Want to create interactive content? It’s easy in Genially!

Get started free

rhetoric, rhetorical appeals, commercials

Alison Cope

Created on September 24, 2023

Start designing with a free template

Discover more than 1500 professional designs like these:

Higher Education Presentation

Psychedelic Presentation

Vaporwave presentation

Geniaflix Presentation

Vintage Mosaic Presentation

Modern Zen Presentation

Newspaper Presentation

Explore all templates

Transcript

The Rhetorical Situation

presented by Alison Cope-Lovell

Composition I

What is Rhetoric?

rhetoric rĕt′ər-ĭk (noun)1. The art or study of using language effectively and persuasively 2.. Skill in using language effectively and persuasiely.

Rhetoric

"It is the mark of an educated mind to be able to entertain a thought without accepting it." - Aristotle, Greek philosopher (384-322 BC)

Mollis donec condimentum lectus pharetra

exigence = motivation or situation

Context = setting or culture

Homework: Read a magazine or newspaper

Find a visual ad that demonstrates one or more of the rhetorical appeals:

  • Logos
  • Pathos
  • Ethos
Bring it to class to discuss. Be prepared to describe the kind of appeal(s) this ad employs.