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PITCH PRESENTATION

Aminata

Created on September 22, 2023

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Transcript

Characterization

•

  • Private company
  • Founded in 1930
  • International field of action
  • 10 500 stores in 30 countries
  • 315 000 employees
  • Turnover of 215.3 billion euro

Internal Diagnosis

Strenghts 1.Reduced prices 2.High customers satisfaction 3.Wide range of products

Weaknesses 1.Low profits margins 2.Employees dissatisfaction 3.Dependence on a few key suppliers

External diagnosis

Opportunities 1.High growth potential in emerging countries 2.The benefits of globalization 3.Free trade agreements .

Threats 1.Strong competition in the European and American markets 2.World economic recession 3.Strict regulation and laws

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