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Consumer Behaviour - processing

roberta.vaccaro.rv

Created on September 21, 2023

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Transcript

consumer behaviour'S FRAMEWORKS: PrOCESSING

COGNITIVE

AFFECTIVE

CONATIVE

0''-8''

0''-8''

0''-8''

Play

Play

Play

Offers you attitude and reflection that lead you to action

Technical information on the product

Conveys the feeling of using the product

THINKING

FEELING

DOING

Date 21/09/23

Consumer Behaviour 23

Albasio Vittoria, Vaccaro Roberta, Zonaro Ginevra