GREENWASHING PRESENTATION

Greenwashing Presentation

How greenwashing can affect consumer confidence for a brand?

01

Greenwashing and Fast Fashion

"The term (fast-fashion) describes the quick turnover of fashion trends and the move towards cheap, mass-produced clothing - with new lines constantly released."

02. Quote

BBC

Source : BBC

03. Statistics

Polyester

Cotton

Chemicals

Growing cotton uses about 2.5% of the world farmland.

Making Polyester require approximately 342 million barrels of oil every year.

Dying clothes requires 43 million tonnes of chemicals a year.

How much water is needed to do a SINGLE t-shirt ?

04. Question

1. This is the equivalent to 27 baths
2. This is enough drinking water for one person for 2.5 years (according to the European Parliamentary Research Services).

05. Response

H&M "Conscious collection" marketing campaign

06. Images

07. Scorecards

Source : Quartz

07. Scorecards

Source : Quartz

H&M "Conscious collection" ad

08. Video

Nike : Move to Zero campaign

02

Greenwashing and Agribusiness

Coca-Cola : "Partner to help clean up our planet"

Coca-Cola and The Cop 27

Coca-Cola : the world’s biggest plastic polluter

120 bottles

throwaway plastic bottles a year

99%

of plastics are made from fossil fuels

Nestlé "eco-friendly" Spring water bottle : Poland Spring

Source : Poland spring website

Nespresso and Carbone Neutrality

Conclusion

THANKS!

Lawsuit Accuses Nike of False Advertising in Its Sustainability Claims - Sneaker News (soleretriever.com) Nike Hit with Class Action Over ‘Greenwashed’ Sustainability Claims Is Nike Greenwashing? A Breakdown! (ethicallyengineered.com) https://youtu.be/ma3setT67pM?si=41FqDIy7V5rd-vnT https://www.theguardian.com/sustainable-business/2015/may/27/nespresso-sustainability-transparency-recycling-coffee-pods-values-aluminum https://www.youtube.com/watch?v=JqYJ_rXo4J4 https://www.theguardian.com/environment/2022/jun/30/coca-cola-among-brands-greenwashing-over-packaging-report-says

SOURCES