Spread the #word
Unit 1
1° TC
Start
Citizenship and virtual worlds
index
0. starter
1. SOcial media, social change
2. Youth voice, empowering positive change
3. The limits of the internet
Grammar and vocabulary
Unit Pad
FInal task
Starter
Make hypotheses about: what these teens are doing •what their demands are • what means they are using
Explain what they may be protesting against. Guess the dates.
Introduce the cartoon.
Compare and contrast the two situations.
What is the message conveyed by the cartoonist?
“Rise up” Tom Gauld,The World Today Magazine 2012
01
Social media, social change
How have social media changed the way people make their voice heard?
A) New ways to rally people
Find general information about the text (type of text, topic, people mentioned…)
Read the text carefully. Highlight in blue references to protest in the past, in red references to protest nowadays.
Why, according to the author, is activism today more efficient?
THEN
NOW
+ key
New ways to rally people
This text is an extract from a magazine article written in January 2O17. It deals with new types of activism and how they are used to rally people.
In the past ➞ there were fewer demonstrations, usually there used to be one leader who was seen as “the voice of everyone” (l. 12), decisions were not taken democratically but by one person “from the top down” (l. 15). Now ➞ there are many more demonstrations, social movements and protests. Movements are no longer headed by a single person: decisions are made more democratically
According to him, people have realized they need to be united if they want to make their voice heard.
+ key
VS
Ground protest
Online activism
Sit-ins
Launch an online petition
Marches
Walkouts
Post/ repost/ follow
Rallies
Create a hashtag
Speeches
Go viral
Boycotts
Crowdfunding
b) A symbol that changed the face of activism
Listening comprehension practice
Listen to the video and share what you understand
b) A symbol that changed the face of activism
Work in groups. Listen again to the video and focus on one question.
Who is this man?
Origins of the idea
How it was first received and Chris’s reaction
How it is used by people in their everyday life
b) A symbol that changed the face of activism
Chris Messina : from San Francisco, invented the #, product designer / has been working in Silicon Valley for more than a decade, in 2007: ran an internet consulting company (that’s when he had an idea).
He thought Twitter needed some kind of organisation, was familiar with chat rooms, for people to communicate more easily. So he took that idea and brought it to Twitter.
Chris was told that his idea was “nerdy” and it would never catch on. He felt dejected but he laughed ➞ he didn’t know how else they could solve the problem.
In October 2017, the hashtag gained momentum when Chris used it after a wildfire in San Diego. The hashtag went viral Then 2 years later, Twitter added an option to search for hashtags. Lots of people use it to have their voices heard / to participate in a global conversation
What do people use hashtags for?
Grammar break: exprimer un but > "pour faire quelque chose"
On utilise plusieurs structures:
I phoned him TO ASK him a question
TO + VERB
IN ORDER TO + VERB
They are protesting IN ORDER TO change things (= afin de)
SO AS TO + VERB
They carried banners SO AS TO make their slogan visible.
She created a hashtag SO THAT her message COULD go viral
SO THAT + MODAL
They went on strike FOR the protection of their rights.
FOR + NOUN
What do people use hashtags for?
As an analyst, you need to explain how people use hashtags in their everyday life?
Ex. 1: Most people use hashtags in order to socialize. People have already shared the #TBT (Throwback Thursday) so as to share memories.
c) Can you rally people on Tiktok and instagram?
a) Find information about Jessica Rosario (who is she? What has she done?)
b) List the advantages of using social media platforms for young activists.
SPeaking time:TWEETING OUTLOUD
Follow the instructions on the worksheet. Be ready to explain what the tweet is about, what hashtag was used and what for?
Writing task: historical tweets
+ info
02
Empowering american youth
How have social media changed the way the American youth protest for positive change?
The "essentials" in a US high school
What is this spot for?
What is particularly striking?
Effective or not? why?
+ info
#Marchfourourlives
03
Powerful or pointless?
What are the limits of digital activism?
Starter: a SLACK WHAT???
Slacktivism: useful of pointeless?
Describe the situation and the message conveyed by the cartoonist.
Describe the situation and the message conveyed by the cartoonist.
Got an idea?
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Got an idea?
Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:
- Visit the Analytics settings;
- Activate user tracking;
- Let the communication flow!
Got an idea?
Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:
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Unit 1 - Spread the word
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Transcript
Spread the #word
Unit 1
1° TC
Start
Citizenship and virtual worlds
index
0. starter
1. SOcial media, social change
2. Youth voice, empowering positive change
3. The limits of the internet
Grammar and vocabulary
Unit Pad
FInal task
Starter
Make hypotheses about: what these teens are doing •what their demands are • what means they are using
Explain what they may be protesting against. Guess the dates.
Introduce the cartoon.
Compare and contrast the two situations.
What is the message conveyed by the cartoonist?
“Rise up” Tom Gauld,The World Today Magazine 2012
01
Social media, social change
How have social media changed the way people make their voice heard?
A) New ways to rally people
Find general information about the text (type of text, topic, people mentioned…)
Read the text carefully. Highlight in blue references to protest in the past, in red references to protest nowadays.
Why, according to the author, is activism today more efficient?
THEN
NOW
+ key
New ways to rally people
This text is an extract from a magazine article written in January 2O17. It deals with new types of activism and how they are used to rally people.
In the past ➞ there were fewer demonstrations, usually there used to be one leader who was seen as “the voice of everyone” (l. 12), decisions were not taken democratically but by one person “from the top down” (l. 15). Now ➞ there are many more demonstrations, social movements and protests. Movements are no longer headed by a single person: decisions are made more democratically
According to him, people have realized they need to be united if they want to make their voice heard.
+ key
VS
Ground protest
Online activism
Sit-ins
Launch an online petition
Marches
Walkouts
Post/ repost/ follow
Rallies
Create a hashtag
Speeches
Go viral
Boycotts
Crowdfunding
b) A symbol that changed the face of activism
Listening comprehension practice
Listen to the video and share what you understand
b) A symbol that changed the face of activism
Work in groups. Listen again to the video and focus on one question.
Who is this man?
Origins of the idea
How it was first received and Chris’s reaction
How it is used by people in their everyday life
b) A symbol that changed the face of activism
Chris Messina : from San Francisco, invented the #, product designer / has been working in Silicon Valley for more than a decade, in 2007: ran an internet consulting company (that’s when he had an idea).
He thought Twitter needed some kind of organisation, was familiar with chat rooms, for people to communicate more easily. So he took that idea and brought it to Twitter.
Chris was told that his idea was “nerdy” and it would never catch on. He felt dejected but he laughed ➞ he didn’t know how else they could solve the problem.
In October 2017, the hashtag gained momentum when Chris used it after a wildfire in San Diego. The hashtag went viral Then 2 years later, Twitter added an option to search for hashtags. Lots of people use it to have their voices heard / to participate in a global conversation
What do people use hashtags for?
Grammar break: exprimer un but > "pour faire quelque chose"
On utilise plusieurs structures:
I phoned him TO ASK him a question
TO + VERB
IN ORDER TO + VERB
They are protesting IN ORDER TO change things (= afin de)
SO AS TO + VERB
They carried banners SO AS TO make their slogan visible.
She created a hashtag SO THAT her message COULD go viral
SO THAT + MODAL
They went on strike FOR the protection of their rights.
FOR + NOUN
What do people use hashtags for?
As an analyst, you need to explain how people use hashtags in their everyday life?
Ex. 1: Most people use hashtags in order to socialize. People have already shared the #TBT (Throwback Thursday) so as to share memories.
c) Can you rally people on Tiktok and instagram?
a) Find information about Jessica Rosario (who is she? What has she done?)
b) List the advantages of using social media platforms for young activists.
SPeaking time:TWEETING OUTLOUD
Follow the instructions on the worksheet. Be ready to explain what the tweet is about, what hashtag was used and what for?
Writing task: historical tweets
+ info
02
Empowering american youth
How have social media changed the way the American youth protest for positive change?
The "essentials" in a US high school
What is this spot for?
What is particularly striking?
Effective or not? why?
+ info
#Marchfourourlives
03
Powerful or pointless?
What are the limits of digital activism?
Starter: a SLACK WHAT???
Slacktivism: useful of pointeless?
Describe the situation and the message conveyed by the cartoonist.
Describe the situation and the message conveyed by the cartoonist.
Got an idea?
Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:
Got an idea?
Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:
Got an idea?
Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation: