Our 8 Step Sustainability Wheel
Advantia Business So
Created on September 19, 2023
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Transcript
SALES TRAINING
• Dealing with price vs profit
3
• Build your story
• Leadership
• Upsell
• Margin (value add)
• Remove “£Price” as the only talking point
NET ZERO & SBTI - VERIFICATION
• The final and end goal vision – all leads to decarbonisation and net zero
8
• Manage - internal pressure and resources
• What’s coming – example of emails for Advantia day
• Trickle effect – you are in a supply chain; it’s coming your way
• How and from what channels, tenders, clients, suppliers
• Technological advance – how can this help
• Consultant – takes business through and can transform
SKILLS & KNOWLEDGE
Green champion
- Appoint a green champion for your business
- Someone how is aligned with the strategy and enthusiastic about it
- Need not be a manager, but must be supported by the management team
2
Resources
- Accessing resources from Advantia
- Direction on where to access further resources to plan, measure and communicate
New time allocation
- Make space for the strategy, commit to and prioritise time for planning, education, training and communication
Training / Education
- For everyone in the company – collective buy-in and collaboration is the key to success
- Communicate your strategy and how you aim to achieve it
SCOPE 3 & REPORTING
• Future proofing
7
• Suppliers – supplier forms
• Products – products data and carbon foot printing (down the line)
• Reports – to clients
• Pressure – this will come, but it’s a while off yet – Already seeing it in forms
• Offsets – credible / 10% net zero
• Supply chain – all will be under the microscope
It’s great for your business
- Commercial gains
- Increases profitability
- Increases order values
- Drives cost savings
- Builds and bonds customer relationships
- Decarbonising contribution
- Future proofs your business
INNOVATION
• Drives and inspires further change
6
• Schemes – how can you progress further after the basics
• Projects – supporting external and global reaching
• USP - Value add
• Change focus – excite clients
• USP’s – leadership
• New products to market
MARKETING
• Your story
4
• Use evidence / findings as stories
• No greenwashing – No greenhushing
• Share your journey with your customers and staff
• Free content – use every stage for blogs etc
MAKING A START
First step – intention
- Stating your intention to create a sustainability strategy sends a strong signal of leadership and accountability to all stakeholders
Commitment statement – CEO / MD
- Leading from the top
- Outlining the company’s WHY in committing to a sustainability strategy
Engage staff, engage suppliers, engage customers
- Be inclusive
- Two way communication – ask all staff for their ideas and opinions
- Ask how your company can help your customers – ask about their sustainability aims and policy. Do they have one? How can you help / be aligned to their aims? If they don't, why not? Can you help get them started by discussing your direction?
- Have a sustainability communication plan; regular updates, reinforce your story and journey with facts and content
Terminology awareness – tick/info sheet
- Provide a crib sheet of terminology and meaning so that everyone is aware of the language of sustainability – demystify and engage
1
YOUR CARBON FOOTPRINT
• What can you do internally?
5
• Resources – Free
• External help / Consultant
• Understand your own footprint – will help clients
• Build knowledge – and confidence
• Reductions – make commercial sense, saves money, and gives even more content