Our 8 Step Sustainability Wheel

• Remove “£Price” as the only talking point

• Margin (value add)

• Upsell

• Leadership

• Build your story

• Dealing with price vs profit

SALES TRAINING

• Consultant – takes business through and can transform

• Technological advance – how can this help

• How and from what channels, tenders, clients, suppliers

• Trickle effect – you are in a supply chain; it’s coming your way

• What’s coming – example of emails for Advantia day

• Manage - internal pressure and resources

• The final and end goal vision – all leads to decarbonisation and net zero

NET ZERO & SBTI - VERIFICATION

• For everyone in the company – collective buy-in and collaboration is the key to success
• Communicate your strategy and how you aim to achieve it

Training / Education

• Make space for the strategy, commit to and prioritise time for planning, education, training and communication

New time allocation

• Accessing resources from Advantia
• Direction on where to access further resources to plan, measure and communicate

Resources

• Appoint a green champion for your business
• Someone how is aligned with the strategy and enthusiastic about it
• Need not be a manager, but must be supported by the management team

Green champion

SKILLS & KNOWLEDGE

• Supply chain – all will be under the microscope

• Offsets – credible / 10% net zero

• Pressure – this will come, but it’s a while off yet – Already seeing it in forms

• Reports – to clients

• Products – products data and carbon foot printing (down the line)

• Suppliers – supplier forms

• Future proofing

SCOPE 3 & REPORTING

• Commercial gains
• Increases profitability
• Increases order values
• Drives cost savings
• Builds and bonds customer relationships
• Decarbonising contribution
• Future proofs your business

It’s great for your business

• New products to market

• USP’s – leadership

• Change focus – excite clients

• USP - Value add

• Projects – supporting external and global reaching

• Schemes – how can you progress further after the basics

• Drives and inspires further change

INNOVATION

• Free content – use every stage for blogs etc

• Share your journey with your customers and staff

• No greenwashing – No greenhushing

• Use evidence / findings as stories

• Your story

MARKETING

• Provide a crib sheet of terminology and meaning so that everyone is aware of the language of sustainability – demystify and engage

Terminology awareness – tick/info sheet

• Be inclusive
• Two way communication – ask all staff for their ideas and opinions
• Ask how your company can help your customers – ask about their sustainability aims and policy. Do they have one? How can you help / be aligned to their aims? If they don't, why not? Can you help get them started by discussing your direction?

• Have a sustainability communication plan; regular updates, reinforce your story and journey with facts and content

Engage staff, engage suppliers, engage customers

• Leading from the top
• Outlining the company’s WHY in committing to a sustainability strategy

Commitment statement – CEO / MD

• Stating your intention to create a sustainability strategy sends a strong signal of leadership and accountability to all stakeholders

First step – intention

MAKING A START

• Reductions – make commercial sense, saves money, and gives even more content

• Build knowledge – and confidence

• Understand your own footprint – will help clients

• External help / Consultant

• Resources – Free

• What can you do internally?

YOUR CARBON FOOTPRINT