Tutored project
Jeanne Toru
Created on September 16, 2023
More creations to inspire you
GROWTH MINDSET
Presentation
BLENDED LEARNING
Presentation
INTRO INNOVATE
Presentation
SUMMER ZINE 2018
Presentation
FALL ZINE 2018
Presentation
INTERNATIONAL EVENTS
Presentation
MASTER'S THESIS ENGLISH
Presentation
Transcript
How can we adapt the customer experience to meet customer expectations and keep them satisfied?
2022-2023
Licence Professionelle Chef de Projet Touristique
Jeanne TORU
Les Orangeries
Tutored project
3- Market study
5- Budget and conclusion
4- Project
2- Market study
1- Company presentation
summary
SF
Clients
- Established in 1999, with restaurant and extension in 2009
- First hotel to be awarded the Ecolabel in 2006
- Triple offer Hotel-Restaurant-Events
- 15 guest rooms
- 35-meter swimming pool and one-hectare park
- Billiard room
- High-quality architecture (18th-century buildings), with a family home feel
Les Orangeries
Market
Clients
Trends
France and Nouvelle Aquitaine aim to become leaders in sustainable tourism
New customer appetite for eco-responsible destinations and sustainable catering1/3 of customers consider sustainability as a criterion of choice
Retailers and specialist platforms are increasingly keen to promote green destinations
How can we adapt the customer experience to meet customer expectations and keep them satisfied?
Market Study
Interview with an RGPD expert
Questionnaires: no need for consent because no commercial purposesCRM: no right to communicate if not consumed before if already consumed -> consent derogation for similar service
Legislation for questionnaires
French average: 71% in July 2022 and 54.4% in December 2022
Average hotel occupancy has been below 50% for the past five years. 66.13% in July 2022 and 29.64% in December 2022
Market study
WebsiteSocial networks
Qualitelis
Beddings
Bloon
Projet
Constant evolution
How can we adapt the customer experience to meet customer expectations and keep them satisfied?
Budget
Challenges: time, organization, service providers
Conclusion