Critical Thinking and Media Literacy
IDENTIFICATION
1st STRATEGY
GENERALIZATION
2nd STRATEGY
EMOTIONALAPPEAL
3rd STRATEGY
CELEBRITYENDORSEMENT
4th STRATEGY
identification
With this strategy, advertisers use something that individuals can identify with. In this example, you will see a person who looks like someone many persons can identify with. By using them, the advertisers aim to connect with the common people.
Celebrity endorsement
By placing someone famous in the ad, and showing this person using the product, the advertisement tries to sell the product using the authority of the celebrity as the selling point
Emotional appeal
Advertiser tries to make the observer believe that by using the helmet he/she will feel more secure and protected. The focus is the feeling the product will generate
Generalization
the ad tries to persuade by suggesting that all people use the item ( in this case a helmet)
Developing a critical eye through media literacy
Critical thinking aims to help us understand the messages that might be implicit, hidden, or subliminal. Media literacy is all about taking a second look at media texts. This basically means that when we hear or look at media, we can miss elements that are not obvious or explicit.
Critical thinking and media literacy
Rafael Casas
Created on September 16, 2023
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Transcript
Critical Thinking and Media Literacy
IDENTIFICATION
1st STRATEGY
GENERALIZATION
2nd STRATEGY
EMOTIONALAPPEAL
3rd STRATEGY
CELEBRITYENDORSEMENT
4th STRATEGY
identification
With this strategy, advertisers use something that individuals can identify with. In this example, you will see a person who looks like someone many persons can identify with. By using them, the advertisers aim to connect with the common people.
Celebrity endorsement
By placing someone famous in the ad, and showing this person using the product, the advertisement tries to sell the product using the authority of the celebrity as the selling point
Emotional appeal
Advertiser tries to make the observer believe that by using the helmet he/she will feel more secure and protected. The focus is the feeling the product will generate
Generalization
the ad tries to persuade by suggesting that all people use the item ( in this case a helmet)
Developing a critical eye through media literacy
Critical thinking aims to help us understand the messages that might be implicit, hidden, or subliminal. Media literacy is all about taking a second look at media texts. This basically means that when we hear or look at media, we can miss elements that are not obvious or explicit.