Liverpool Express Work Process

LEX WORK

Processes

By: Rodrigo Israel Hernández Pérez

Liverpool ExpressWork Processes

México

WORK PROCESSES

Handbooks and guides

Evaluation and Results

Training and activities

Description of the essential information to carry out the right activities to present and show the products in the store

Carry out marketing work together with the teams in the stores and train them to do the right practices.

Registration, comunication of results and recognition og good practices

Visual Presentation Consultant: Improve the visual presenteation of Liveprool Express through visual merchandising to improve sales

Display resourses and materials

Store visits and supervisión

Provide Support Servicess and Opening of new Stores

Make aleatory visits to supervise the correct display of products throught the correct implementation of manuals in the store.

Work together with other areas to define furniture and materials for the presentation of the product.

Provide support services in specific situations or new implementation and opening new stores.

Timeline

MAKE IMPLEMENTATION GUIDES

Opening guide: Make an opening guide to Liverpool Express Opening Valle de Bravo

OpeningLiverpool Express Tulancingo Liverpool Express Huatulco

Activities carried out since joining in Liverpool Express

VIVA BONITO OI 2023 BOUTIQUE NAVIDAD 2023 BOUTIQUE DE OTOÑO 2023 DELICIAS DE LA COCINA FERIA DEL MUEBLE OI 2023

May

July

2023

June

August

VISIT TO 40% OF STORES.DEVELOPMENT OF MANUALS TO UNIFY THE IMAGE. CARRY ON A BASIC DISPLAY CURSES WORK IN AVIRTUAL BASIC APLICACTION COURSES

MAKE IMPLEMENTATION GUIDES

MAKE IMPLEMENTATION GUIDES

COLCHONIZA OI 2023 REGRESO A CLASES 2023

FERIA DEL AIRE VENTA NOCTURNA PAPÁS 2023

Implementation guides

New layout

A new layout, which helps us generate a friendlier journey for our customers at LEX locations.

Basic Larning Manual

Visual Presentation basics guide Opening guide Liverpool Express Marketing Manual Promotion Calendars with implementation guide Guide LEX

LIVERPOOL eXPRESS

Phygital Expireince

Projects and new implementations

Review digital commuinication content Furniture catalog review verus location and spaces for each set Pilot test for softline Implementation of tests and projects in new opening

www.liverpool.com.mx

Más +

openingLiverpool Express Atlacomulco Liverpool Express Zapotlán/Cd. Guzmán

OpeningLiverpool Express Dolores H.

Christmas night sales 2023

Septemebr

November

2024

December

October

Inluding locations that are being explored for upcoming openings

Liverpool Express Palenque Liverpool Express Lázaro Cárdenas Liverpool Express Cd. Guzmán. Liverpool Express San Juan de los Lagos Liverpool Express Minatitlan Liverpool Express Cd. Valles

CYBERMONDAY 2023 BLACK FRIDAY 2023 BUEN FIN 2023 SINGLES DAY 2023 CHRISTMAS 2022

REINFORCE BASIC VISUAL PRESENTATION

+ 18 Locations under exploration

Proyect

1 We began the redefinition of the layout in the 10 LEX in operetaion as a team with the regional cordinator to define the spaces of the LEX in order to mke the impulsesthat come for the end of the semester easier.

Contenido Digital

Para reforzar una imagen Phygital

Se impulsan las promociones alineadas al CCOM en las pantallas, estas sólo serán para contenido Institucional y servicos únicamente.

Contenido alineado al CCOM

Se definen pantallas digitales para Formatos de 100m2 a 300m2

Se integran Pantallas para recibir a los clientes impulsando una imagen más tecnológica

Como parte de la actulización del Nuevo Layout se integrararán 10 pantllas para las ubicaciones en operación

Es importante que las pantallas estén en las entradas principales cuándo no sean de POS para proyectar este concepto más tecnológico NOTA: Las pantallas de POS no deberán colocarse en otro espacio.

Layout Liverpool Express

Tecnología

Temporal

Se presento el nuevo Layout que nos permitirá tener una mejor dinámica en los impulsos y cambios de temprada en Liverpool Express además de alinearnos con las areas de Tecnlogía y Muebles.

Casa Muestra

Nuevo Layout