DATA ECOSYSTEM
DATA
Sources
Attributes
ERIS ID
Meet Lucía
Meet Claudia
Total
NESTLÉ ID
Total
Meet Marta
ERIS ID ATRIBUTES
DATA
Sources
Attributes
ERIS ID
Meet Lucía
Meet Claudia
Total
NESTLÉ ID
Meet Marta
See MORE
Demographics
Technology
Interests
Transactional
Purchase Intent
Behavioral Interests
Apps
Geolocation
DATA
Vehicle ownership
Vehice Age
Age
Offline purchases
Art & Design
Device
Automotivege
Arts & Entertainment
Arts & Entertainment
ZIP Code/ Province/City
Sources
Auto & Vehicles
Beauty & personal care
Vehicle Make
Browser
Gender
Online Purchases
GPS Geographical Coordinates
Automotive
Automotive
Attributes
Beauty
OS
Vehicle Model
Language
Offline tickets
Clothing, shoes & accessories
Books & Reference
Business
Business
ISP
Vehicle Ecolabel
Location
Geohabits
Online tickets
Business
Careers
Careers
Vehicle Valuation
Computers & electronic
Parental Status
Comics
Education
Education
Size of Household
Communication
ERIS ID
Ecology & environment
Fashion & Beauty
Family & Parenting
Dating
Employment
Education
Food & Drinks
Education
Meet Lucía
Fashion & Beauty
Entertainment
Health & Fitness
Energy
Events
Food & Drinks
Hobbies & Interests
Meet Claudia
Family life
Finance
Health & Fitness
Home & Garden
Finance & insurance
Food & Drinks
Total
Hobbies & Interests
News
Game
Food & beverage
Health & Fitness
Personal Finance
Home & Garden
House & Home
Gambling
Pets
News
Lifestyle
Going out & shows
NESTLÉ ID
Real Estate
Maps & Navigation
Personal Finance
Services
Media & Video
Good deals
Pets
Medical
Shopping
Meet Marta
Healthcare & medicine
Real Estate
Music & Audio
Sports
Society
News & Magazines
Home equipment & interior design
Technology & Computing
Parenting
Science
Personalization
Law & administration
Shopping
Travel
Photography
Sports
Leisure
Productivity
Technology & Computing
News
Reference
Shopping
Personal technology
Travel
Social
FMCG
Professional activities
Sports
Tools
Sports
ECO
Travel & Local
Telecom & Internet
Utilities
Players & Editors
Travel & tourism
BEAUTY
Weather
Households w/children
Demographics
Technology
Interests
Transactional
Purchase Intent
Behavioral Interests
Vehicle ownership
Apps
Geolocation
DATA
Vehice Age
Age
Offline purchases
Art & Design
Device
Automotivege
Arts & Entertainment
Arts & Entertainment
ZIP Code/ Province/City
Sources
Auto & Vehicles
Beauty & personal care
Vehicle Make
Browser
Gender
Online Purchases
GPS Geographical Coordinates
Automotive
Automotive
Attributes
Beauty
OS
Vehicle Model
Language
Offline tickets
Clothing, shoes & accessories
Books & Reference
Business
Business
ISP
Vehicle Ecolabel
Location
Geohabits
Online tickets
Business
Careers
Careers
Vehicle Valuation
Computers & electronic
Parental Status
Comics
Education
Education
Size of Household
Communication
ERIS ID
Ecology & environment
Fashion & Beauty
Family & Parenting
Dating
Employment
Education
Food & Drinks
Education
Meet Lucía
Fashion & Beauty
Entertainment
Health & Fitness
Energy
Events
Food & Drinks
Hobbies & Interests
Meet Claudia
Family life
Finance
Health & Fitness
Home & Garden
Finance & insurance
Food & Drinks
Total
Hobbies & Interests
News
Game
Food & beverage
Health & Fitness
Personal Finance
Home & Garden
House & Home
Gambling
Pets
News
Lifestyle
Going out & shows
NESTLÉ ID
Real Estate
Maps & Navigation
Personal Finance
Services
Media & Video
Good deals
Pets
Medical
Shopping
Meet Marta
Healthcare & medicine
Real Estate
Music & Audio
Sports
Society
News & Magazines
Home equipment & interior design
Technology & Computing
Parenting
Science
Personalization
Law & administration
Shopping
Travel
Photography
Sports
Leisure
Productivity
Technology & Computing
News
Reference
Shopping
Personal technology
Travel
Social
Professional activities
Sports
Tools
Sports
Travel & Local
Telecom & Internet
Utilities
Players & Editors
Travel & tourism
Back
Weather
Demographics
Technology
Interests
Transactional
Purchase Intent
Behavioral Interests
Vehicle ownership
Apps
Geolocation
DATA
Vehice Age
Age
Offline purchases
Art & Design
Device
Automotivege
Arts & Entertainment
Arts & Entertainment
ZIP Code/ Province/City
Sources
Auto & Vehicles
Beauty & personal care
Vehicle Make
Browser
Gender
Online Purchases
GPS Geographical Coordinates
Automotive
Automotive
Attributes
Beauty
OS
Vehicle Model
Language
Offline tickets
Clothing, shoes & accessories
Books & Reference
Business
Business
ISP
Vehicle Ecolabel
Location
Geohabits
Online tickets
Business
Careers
Careers
Vehicle Valuation
Computers & electronic
Parental Status
Comics
Education
Education
Size of Household
Communication
ERIS ID
Ecology & environment
Fashion & Beauty
Family & Parenting
Dating
Employment
Education
Food & Drinks
Education
Meet Lucía
Fashion & Beauty
Entertainment
Health & Fitness
Energy
Events
Food & Drinks
Hobbies & Interests
Meet Claudia
Family life
Finance
Health & Fitness
Home & Garden
Finance & insurance
Food & Drinks
Total
Hobbies & Interests
News
Game
Food & beverage
Health & Fitness
Personal Finance
Home & Garden
House & Home
Gambling
Pets
News
Lifestyle
Going out & shows
NESTLÉ ID
Real Estate
Maps & Navigation
Personal Finance
Services
Media & Video
Good deals
Pets
Medical
Shopping
Meet Marta
Healthcare & medicine
Real Estate
Music & Audio
Sports
Society
News & Magazines
Home equipment & interior design
Technology & Computing
Parenting
Science
Personalization
Law & administration
Shopping
Travel
Photography
Sports
Leisure
Productivity
Technology & Computing
News
Reference
Shopping
Personal technology
Travel
Social
Professional activities
Sports
Tools
Sports
Travel & Local
Telecom & Internet
Utilities
Players & Editors
Travel & tourism
Back
Weather
Demographics
Technology
Interests
Transactional
Purchase Intent
Behavioral Interests
Vehicle ownership
Apps
Geolocation
DATA
Vehice Age
Age
Offline purchases
Art & Design
Device
Automotivege
Arts & Entertainment
Arts & Entertainment
ZIP Code/ Province/City
Sources
Auto & Vehicles
Beauty & personal care
Vehicle Make
Browser
Gender
Online Purchases
GPS Geographical Coordinates
Automotive
Automotive
Attributes
Beauty
OS
Vehicle Model
Language
Offline tickets
Clothing, shoes & accessories
Books & Reference
Business
Business
ISP
Vehicle Ecolabel
Location
Geohabits
Online tickets
Business
Careers
Careers
Vehicle Valuation
Computers & electronic
Parental Status
Comics
Education
Education
Size of Household
Communication
ERIS ID
Ecology & environment
Fashion & Beauty
Family & Parenting
Dating
Employment
Education
Food & Drinks
Education
Meet Lucía
Fashion & Beauty
Entertainment
Health & Fitness
Energy
Events
Food & Drinks
Hobbies & Interests
Meet Claudia
Family life
Finance
Health & Fitness
Home & Garden
Finance & insurance
Food & Drinks
Total
Hobbies & Interests
News
Game
Food & beverage
Health & Fitness
Personal Finance
Home & Garden
House & Home
Gambling
Pets
News
Lifestyle
Going out & shows
NESTLÉ ID
Real Estate
Maps & Navigation
Personal Finance
Services
Media & Video
Good deals
Pets
Medical
Shopping
Meet Marta
Healthcare & medicine
Real Estate
Music & Audio
Sports
Society
News & Magazines
Home equipment & interior design
Technology & Computing
Parenting
Science
Personalization
Law & administration
Shopping
Travel
Photography
Sports
Leisure
Productivity
Technology & Computing
News
Reference
Shopping
Personal technology
Travel
Social
Professional activities
Sports
Tools
Sports
Travel & Local
Telecom & Internet
Utilities
Players & Editors
Travel & tourism
Back
Weather
Demographics
Technology
Interests
Transactional
Purchase Intent
Behavioral Interests
Vehicle ownership
Apps
Geolocation
DATA
Vehice Age
Age
Offline purchases
Art & Design
Device
Automotivege
Arts & Entertainment
Arts & Entertainment
ZIP Code/ Province/City
Sources
Auto & Vehicles
Beauty & personal care
Vehicle Make
Browser
Gender
Online Purchases
GPS Geographical Coordinates
Automotive
Automotive
Attributes
Beauty
OS
Vehicle Model
Language
Offline tickets
Clothing, shoes & accessories
Books & Reference
Business
Business
ISP
Vehicle Ecolabel
Location
Geohabits
Online tickets
Business
Careers
Careers
Vehicle Valuation
Computers & electronic
Parental Status
Comics
Education
Education
Size of Household
Communication
ERIS ID
Ecology & environment
Fashion & Beauty
Family & Parenting
Dating
Employment
Education
Food & Drinks
Education
Meet Lucía
Fashion & Beauty
Entertainment
Health & Fitness
Energy
Events
Food & Drinks
Hobbies & Interests
Meet Claudia
Family life
Finance
Health & Fitness
Home & Garden
Finance & insurance
Food & Drinks
Total
Hobbies & Interests
News
Game
Food & beverage
Health & Fitness
Personal Finance
Home & Garden
House & Home
Gambling
Pets
News
Lifestyle
Going out & shows
NESTLÉ ID
Real Estate
Maps & Navigation
Personal Finance
Services
Media & Video
Good deals
Pets
Medical
Shopping
Meet Marta
Healthcare & medicine
Real Estate
Music & Audio
Sports
Society
News & Magazines
Home equipment & interior design
Technology & Computing
Parenting
Science
Personalization
Law & administration
Shopping
Travel
Photography
Sports
Leisure
Productivity
Technology & Computing
News
Reference
Shopping
Personal technology
Travel
Social
Professional activities
Sports
Tools
Sports
Travel & Local
Telecom & Internet
Utilities
Players & Editors
Travel & tourism
Back
Weather
DATA
ID: 1xI3S8k
Apps: Instagram, Twitter, Glovo, El Mundo, Netflix, Disney+, Druni
Purchase intent: Travel, Fitness, Decoration, Baby clothes
Sociodemo:Female, 38, Madrid
Cars: Rav4 híbrida
Meet Lucía
Sources
ID: im87ksc02
Attributes
Grocery:Bio, fruits & vegetables, baby foods
FMCG: Chocolates, coffee, baby food, ice-cream
ERIS ID
Meet Lucía
Meet Claudia
Total
NESTLÉ ID
ID: i52nNs7
Interests:News, Family, Home decoration, Gardening, Travels
ID: im87ksc02
Profesional:Law firm
Sociodemo:Female, 38
Meet Marta
socio demo
IDENTIFIERS
TRANSACTIONAL
interesTs
DATA
ID: 1xI3S8k
Apps: Instagram, Twitter, Glovo, El Mundo, Netflix, Disney+, Druni
Purchase intent: Travel, Fitness, Decoration, Baby clothes
Sociodemo:Female, 38, Madrid
Cars: Rav4 híbrida
Meet Lucía
Sources
ID: im87ksc02
Attributes
Grocery:Bio, fruits & vegetables, baby foods
FMCG: Chocolates, coffee, baby food, ice-cream
ERIS ID
Meet Lucía
Meet Claudia
Total
NESTLÉ ID
Meet Marta
ID: i52nNs7
ID: im87ksc02
Interests:News, Family, Home decoration, Gardening, Travels
Sociodemo:Female, 38
Profesional:Law firm
socio demo
IDENTIFIERS
TRANSACTIONAL
interesTs
DATA
Meet Lucía
Sources
ID: 1xI3S8k
ID: im87ksc02
Attributes
Grocery:Bio, fruits & vegetables, baby foods
Sociodemo:Female, 38, Madrid
FMCG: Chocolates, coffee, baby food, ice-cream
ERIS ID
Apps: Instagram, Twitter, Glovo, El Mundo, Netflix, Disney+, Druni
Meet Lucía
Purchase intent: Travel, Fitness, Decoration, Baby clothes
Meet Claudia
Total
Cars: Rav4 híbrid
NESTLÉ ID
Meet Marta
ID: i52nNs7
ID: im87ksc02
Interests:News, Family, Home decoration, Gardening, Travels
Sociodemo:Female, 38
Profesional:Law firm
socio demo
IDENTIFIERS
TRANSACTIONAL
interesTs
DATA
Meet Lucía
Sources
ID: 1xI3S8k
ID: im87ksc02
Attributes
Grosery:Bio, fruits & vegetables, baby foods
Sociodemo:Female, 38, Madrid
FMCG: Chocolates, coffee, baby food, ice-cream
ERIS ID
Apps: Instagram, Twitter, Glovo, El Mundo, Netflix, Disney+, Druni
Meet Lucía
Purchase intent: Travel, Fitness, Decoration, Baby clothes
Meet Claudia
Total
Cars: Rav4 híbrida
NESTLÉ ID
Meet Marta
ID: im87ksc02
ID: i52nNs7
Interests:News, Family, Home decoration, Gardening, Travels
Sociodemo:Female, 38
Profesional:Law firm
socio demo
IDENTIFIERS
TRANSACTIONAL
interesTs
DATA
Meet Lucía
Sources
ID: 1xI3S8k
ID: im87ksc02
Attributes
Grocery:Bio, fruits & vegetables, baby foods
Sociodemo:Female, 38, Madrid
FMGC: Chocolates, coffee, baby food, ice-cream
ERIS ID
Apps: Instagram, Twitter, Glovo, El Mundo, Netflix, Disney+, Druni
Meet Lucía
Purchase intent: Travel, Fitness, Decoration, Baby clothes
Meet Claudia
Total
Cars: Rav4 híbrida
NESTLÉ ID
Meet Marta
ID: i52nNs7
ID: im87ksc02
Interests:News, Family, Home decoration, Gardening, Travels
Sociodemo:Female, 38
Profesional:Law firm
socio demo
IDENTIFIERS
interesTs
TRANSACTIONAL
DATA
Meet Claudia
Sources
ID: s358dñL
ID: ks8gk2
Attributes
Grocery:Meat, premium products, frozen food
Sociodemo:Female, 27, Madrid
FMCG: Cereal, Non-gluten yogurt, chocolate cookies, baby powder milk
ERIS ID
Interests: Ecology, Dogs
Meet Lucía
Vehicle: Electric car
Meet Claudia
Total
NESTLÉ ID
Meet Marta
ID: dig285
Sociodemo:Female 27
Purchase intent: Music, nailcare, jewlery
socio demo
IDENTIFIERS
TRANSACTIONAL
interesTs
DATA
Meet Claudia
Sources
ID: s358dñL
ID: ks8gk2
Attributes
Grocery:Meat, premium products, frozen food
Sociodemo:Female, 27, Barcelona
FMCG: Cereal, Non-gluten yogurt, chocolate cookies, baby powder milk
ERIS ID
Interests: Ecology, Dogs
Meet Lucía
Vehicle: Electric car
Meet Claudia
Total
NESTLÉ ID
Meet Marta
ID: dig285
Sociodemo:Female 27
Purchase intent: Music, nailcare, jewlery
socio demo
IDENTIFIERS
TRANSACTIONAL
interesTs
DATA
Meet Claudia
Sources
ID: s358dñL
ID: ks8gk2
Attributes
Grocery:Meat, premium products, frozen food
Sociodemo:Female, 27, Barcelona
FMCG: Cereal, Non-gluten yogurt, chocolate cookies, baby powder milk
ERIS ID
Interests: Ecology, Dogs
Meet Lucía
Vehicle: Electric car
Meet Claudia
Total
NESTLÉ ID
Meet Marta
ID: dig285
Sociodemo:Female 27
Purchase intent: Music, nailcare, jewlery
socio demo
IDENTIFIERS
TRANSACTIONAL
interesTs
DATA
Meet Claudia
Sources
ID: s358dñL
ID: ks8gk2
Attributes
Grocery:Meat, premium products, frozen food
Sociodemo:Female, 27, Barcelona
FMCG: Cereal, Non-gluten yogurt, chocolate cookies, baby powder milk
ERIS ID
Interests: Ecology, Dogs
Meet Lucía
Vehicle: Electric car
Meet Claudia
Total
NESTLÉ ID
Meet Marta
ID: dig285
Sociodemo:Female 27
Purchase intent: Music, nailcare, jewlery
socio demo
IDENTIFIERS
TRANSACTIONAL
interesTs
DATA
Meet Claudia
Sources
ID: s358dñL
ID: ks8gk2
Attributes
Grocery:Meat, premium products, frozen food
Sociodemo:Female, 27, Barcelona
FMCG: Cereal, Non-gluten yogurt, chocolate cookies, baby powder milk
ERIS ID
Interests: Ecology, Dogs
Meet Lucía
Vehicle: Electric car
Meet Claudia
Total
NESTLÉ ID
Meet Marta
ID: dig285
Sociodemo:Female 27
Purchase intent: Music, nailcare, jewlery
socio demo
IDENTIFIERS
TRANSACTIONAL
interesTs
DATA
Sources
Attributes
ERIS ID:
50MM (Spain)
ERIS ID
ERIS ID associates
Two or more identifiers
into an ID graph.
Meet Lucía
Meet Claudia
Total
Average Reach:
72% - 85%
NESTLÉ ID
5,7 identifiers
Average signals per ID:
Meet Marta
1,78 (Target 1:1)
Average ID/ person:
DATA
Nestlé Id
Meet Marta
Sources
Sociodemo:Female, 38, 28109 CP
Attributes
Brand CRM: Nespresso, Mi Bebe y Yo
ERIS ID
NPS ,RFMBrand DATA Transactional Data Online purchase
Meet Lucía
Meet Claudia
Total
NESTLÉ ID
Meet Marta
Eris Attributes
Grocery: Meat, premium products, frozen food, capsules, baby food
Interests: Ecology, Dogs, Family, Non-gluten products, Cooking
eris enrichment
NESTLÉ ID
DATA
Nestlé Id
Meet Marta
Sources
Sociodemo:Female, 38, 28109 CP
Attributes
Brand CRM: Nespresso, Mi Bebe y Yo
ERIS ID
NPS ,RFMBrand DATA Transactional Data Online purchase
Meet Lucía
Meet Claudia
Total
NESTLÉ ID
Meet Marta
Eris Attributes
Grocery:Meat, premium products, frozen food, capsules, baby food
Interests: Ecology, Dogs, Family, Non-gluten products, Cooking
eris enrichment
NESTLÉ ID
DATA
Nestlé Id
Meet Marta
Sources
Sociodemo:Female, 38, 28109 CP
Attributes
Brand CRM: Nespresso, Mi Bebe y Yo
ERIS ID
NPS ,RFMBrand DATA Transactional Data Online purchase
Meet Lucía
Meet Claudia
Total
NESTLÉ ID
Meet Marta
Eris Attributes
Grocery: Meat, premium products, frozen food, capsules, baby food
Interests: Ecology, Dogs, Family, Non-gluten products, Cooking
eris enrichment
NESTLÉ ID
Copia - ERIS DATA ECOSYSTEM
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Transcript
DATA ECOSYSTEM
DATA
Sources
Attributes
ERIS ID
Meet Lucía
Meet Claudia
Total
NESTLÉ ID
Total
Meet Marta
ERIS ID ATRIBUTES
DATA
Sources
Attributes
ERIS ID
Meet Lucía
Meet Claudia
Total
NESTLÉ ID
Meet Marta
See MORE
Demographics
Technology
Interests
Transactional
Purchase Intent
Behavioral Interests
Apps
Geolocation
DATA
Vehicle ownership
Vehice Age
Age
Offline purchases
Art & Design
Device
Automotivege
Arts & Entertainment
Arts & Entertainment
ZIP Code/ Province/City
Sources
Auto & Vehicles
Beauty & personal care
Vehicle Make
Browser
Gender
Online Purchases
GPS Geographical Coordinates
Automotive
Automotive
Attributes
Beauty
OS
Vehicle Model
Language
Offline tickets
Clothing, shoes & accessories
Books & Reference
Business
Business
ISP
Vehicle Ecolabel
Location
Geohabits
Online tickets
Business
Careers
Careers
Vehicle Valuation
Computers & electronic
Parental Status
Comics
Education
Education
Size of Household
Communication
ERIS ID
Ecology & environment
Fashion & Beauty
Family & Parenting
Dating
Employment
Education
Food & Drinks
Education
Meet Lucía
Fashion & Beauty
Entertainment
Health & Fitness
Energy
Events
Food & Drinks
Hobbies & Interests
Meet Claudia
Family life
Finance
Health & Fitness
Home & Garden
Finance & insurance
Food & Drinks
Total
Hobbies & Interests
News
Game
Food & beverage
Health & Fitness
Personal Finance
Home & Garden
House & Home
Gambling
Pets
News
Lifestyle
Going out & shows
NESTLÉ ID
Real Estate
Maps & Navigation
Personal Finance
Services
Media & Video
Good deals
Pets
Medical
Shopping
Meet Marta
Healthcare & medicine
Real Estate
Music & Audio
Sports
Society
News & Magazines
Home equipment & interior design
Technology & Computing
Parenting
Science
Personalization
Law & administration
Shopping
Travel
Photography
Sports
Leisure
Productivity
Technology & Computing
News
Reference
Shopping
Personal technology
Travel
Social
FMCG
Professional activities
Sports
Tools
Sports
ECO
Travel & Local
Telecom & Internet
Utilities
Players & Editors
Travel & tourism
BEAUTY
Weather
Households w/children
Demographics
Technology
Interests
Transactional
Purchase Intent
Behavioral Interests
Vehicle ownership
Apps
Geolocation
DATA
Vehice Age
Age
Offline purchases
Art & Design
Device
Automotivege
Arts & Entertainment
Arts & Entertainment
ZIP Code/ Province/City
Sources
Auto & Vehicles
Beauty & personal care
Vehicle Make
Browser
Gender
Online Purchases
GPS Geographical Coordinates
Automotive
Automotive
Attributes
Beauty
OS
Vehicle Model
Language
Offline tickets
Clothing, shoes & accessories
Books & Reference
Business
Business
ISP
Vehicle Ecolabel
Location
Geohabits
Online tickets
Business
Careers
Careers
Vehicle Valuation
Computers & electronic
Parental Status
Comics
Education
Education
Size of Household
Communication
ERIS ID
Ecology & environment
Fashion & Beauty
Family & Parenting
Dating
Employment
Education
Food & Drinks
Education
Meet Lucía
Fashion & Beauty
Entertainment
Health & Fitness
Energy
Events
Food & Drinks
Hobbies & Interests
Meet Claudia
Family life
Finance
Health & Fitness
Home & Garden
Finance & insurance
Food & Drinks
Total
Hobbies & Interests
News
Game
Food & beverage
Health & Fitness
Personal Finance
Home & Garden
House & Home
Gambling
Pets
News
Lifestyle
Going out & shows
NESTLÉ ID
Real Estate
Maps & Navigation
Personal Finance
Services
Media & Video
Good deals
Pets
Medical
Shopping
Meet Marta
Healthcare & medicine
Real Estate
Music & Audio
Sports
Society
News & Magazines
Home equipment & interior design
Technology & Computing
Parenting
Science
Personalization
Law & administration
Shopping
Travel
Photography
Sports
Leisure
Productivity
Technology & Computing
News
Reference
Shopping
Personal technology
Travel
Social
Professional activities
Sports
Tools
Sports
Travel & Local
Telecom & Internet
Utilities
Players & Editors
Travel & tourism
Back
Weather
Demographics
Technology
Interests
Transactional
Purchase Intent
Behavioral Interests
Vehicle ownership
Apps
Geolocation
DATA
Vehice Age
Age
Offline purchases
Art & Design
Device
Automotivege
Arts & Entertainment
Arts & Entertainment
ZIP Code/ Province/City
Sources
Auto & Vehicles
Beauty & personal care
Vehicle Make
Browser
Gender
Online Purchases
GPS Geographical Coordinates
Automotive
Automotive
Attributes
Beauty
OS
Vehicle Model
Language
Offline tickets
Clothing, shoes & accessories
Books & Reference
Business
Business
ISP
Vehicle Ecolabel
Location
Geohabits
Online tickets
Business
Careers
Careers
Vehicle Valuation
Computers & electronic
Parental Status
Comics
Education
Education
Size of Household
Communication
ERIS ID
Ecology & environment
Fashion & Beauty
Family & Parenting
Dating
Employment
Education
Food & Drinks
Education
Meet Lucía
Fashion & Beauty
Entertainment
Health & Fitness
Energy
Events
Food & Drinks
Hobbies & Interests
Meet Claudia
Family life
Finance
Health & Fitness
Home & Garden
Finance & insurance
Food & Drinks
Total
Hobbies & Interests
News
Game
Food & beverage
Health & Fitness
Personal Finance
Home & Garden
House & Home
Gambling
Pets
News
Lifestyle
Going out & shows
NESTLÉ ID
Real Estate
Maps & Navigation
Personal Finance
Services
Media & Video
Good deals
Pets
Medical
Shopping
Meet Marta
Healthcare & medicine
Real Estate
Music & Audio
Sports
Society
News & Magazines
Home equipment & interior design
Technology & Computing
Parenting
Science
Personalization
Law & administration
Shopping
Travel
Photography
Sports
Leisure
Productivity
Technology & Computing
News
Reference
Shopping
Personal technology
Travel
Social
Professional activities
Sports
Tools
Sports
Travel & Local
Telecom & Internet
Utilities
Players & Editors
Travel & tourism
Back
Weather
Demographics
Technology
Interests
Transactional
Purchase Intent
Behavioral Interests
Vehicle ownership
Apps
Geolocation
DATA
Vehice Age
Age
Offline purchases
Art & Design
Device
Automotivege
Arts & Entertainment
Arts & Entertainment
ZIP Code/ Province/City
Sources
Auto & Vehicles
Beauty & personal care
Vehicle Make
Browser
Gender
Online Purchases
GPS Geographical Coordinates
Automotive
Automotive
Attributes
Beauty
OS
Vehicle Model
Language
Offline tickets
Clothing, shoes & accessories
Books & Reference
Business
Business
ISP
Vehicle Ecolabel
Location
Geohabits
Online tickets
Business
Careers
Careers
Vehicle Valuation
Computers & electronic
Parental Status
Comics
Education
Education
Size of Household
Communication
ERIS ID
Ecology & environment
Fashion & Beauty
Family & Parenting
Dating
Employment
Education
Food & Drinks
Education
Meet Lucía
Fashion & Beauty
Entertainment
Health & Fitness
Energy
Events
Food & Drinks
Hobbies & Interests
Meet Claudia
Family life
Finance
Health & Fitness
Home & Garden
Finance & insurance
Food & Drinks
Total
Hobbies & Interests
News
Game
Food & beverage
Health & Fitness
Personal Finance
Home & Garden
House & Home
Gambling
Pets
News
Lifestyle
Going out & shows
NESTLÉ ID
Real Estate
Maps & Navigation
Personal Finance
Services
Media & Video
Good deals
Pets
Medical
Shopping
Meet Marta
Healthcare & medicine
Real Estate
Music & Audio
Sports
Society
News & Magazines
Home equipment & interior design
Technology & Computing
Parenting
Science
Personalization
Law & administration
Shopping
Travel
Photography
Sports
Leisure
Productivity
Technology & Computing
News
Reference
Shopping
Personal technology
Travel
Social
Professional activities
Sports
Tools
Sports
Travel & Local
Telecom & Internet
Utilities
Players & Editors
Travel & tourism
Back
Weather
Demographics
Technology
Interests
Transactional
Purchase Intent
Behavioral Interests
Vehicle ownership
Apps
Geolocation
DATA
Vehice Age
Age
Offline purchases
Art & Design
Device
Automotivege
Arts & Entertainment
Arts & Entertainment
ZIP Code/ Province/City
Sources
Auto & Vehicles
Beauty & personal care
Vehicle Make
Browser
Gender
Online Purchases
GPS Geographical Coordinates
Automotive
Automotive
Attributes
Beauty
OS
Vehicle Model
Language
Offline tickets
Clothing, shoes & accessories
Books & Reference
Business
Business
ISP
Vehicle Ecolabel
Location
Geohabits
Online tickets
Business
Careers
Careers
Vehicle Valuation
Computers & electronic
Parental Status
Comics
Education
Education
Size of Household
Communication
ERIS ID
Ecology & environment
Fashion & Beauty
Family & Parenting
Dating
Employment
Education
Food & Drinks
Education
Meet Lucía
Fashion & Beauty
Entertainment
Health & Fitness
Energy
Events
Food & Drinks
Hobbies & Interests
Meet Claudia
Family life
Finance
Health & Fitness
Home & Garden
Finance & insurance
Food & Drinks
Total
Hobbies & Interests
News
Game
Food & beverage
Health & Fitness
Personal Finance
Home & Garden
House & Home
Gambling
Pets
News
Lifestyle
Going out & shows
NESTLÉ ID
Real Estate
Maps & Navigation
Personal Finance
Services
Media & Video
Good deals
Pets
Medical
Shopping
Meet Marta
Healthcare & medicine
Real Estate
Music & Audio
Sports
Society
News & Magazines
Home equipment & interior design
Technology & Computing
Parenting
Science
Personalization
Law & administration
Shopping
Travel
Photography
Sports
Leisure
Productivity
Technology & Computing
News
Reference
Shopping
Personal technology
Travel
Social
Professional activities
Sports
Tools
Sports
Travel & Local
Telecom & Internet
Utilities
Players & Editors
Travel & tourism
Back
Weather
DATA
ID: 1xI3S8k
Apps: Instagram, Twitter, Glovo, El Mundo, Netflix, Disney+, Druni
Purchase intent: Travel, Fitness, Decoration, Baby clothes
Sociodemo:Female, 38, Madrid
Cars: Rav4 híbrida
Meet Lucía
Sources
ID: im87ksc02
Attributes
Grocery:Bio, fruits & vegetables, baby foods
FMCG: Chocolates, coffee, baby food, ice-cream
ERIS ID
Meet Lucía
Meet Claudia
Total
NESTLÉ ID
ID: i52nNs7
Interests:News, Family, Home decoration, Gardening, Travels
ID: im87ksc02
Profesional:Law firm
Sociodemo:Female, 38
Meet Marta
socio demo
IDENTIFIERS
TRANSACTIONAL
interesTs
DATA
ID: 1xI3S8k
Apps: Instagram, Twitter, Glovo, El Mundo, Netflix, Disney+, Druni
Purchase intent: Travel, Fitness, Decoration, Baby clothes
Sociodemo:Female, 38, Madrid
Cars: Rav4 híbrida
Meet Lucía
Sources
ID: im87ksc02
Attributes
Grocery:Bio, fruits & vegetables, baby foods
FMCG: Chocolates, coffee, baby food, ice-cream
ERIS ID
Meet Lucía
Meet Claudia
Total
NESTLÉ ID
Meet Marta
ID: i52nNs7
ID: im87ksc02
Interests:News, Family, Home decoration, Gardening, Travels
Sociodemo:Female, 38
Profesional:Law firm
socio demo
IDENTIFIERS
TRANSACTIONAL
interesTs
DATA
Meet Lucía
Sources
ID: 1xI3S8k
ID: im87ksc02
Attributes
Grocery:Bio, fruits & vegetables, baby foods
Sociodemo:Female, 38, Madrid
FMCG: Chocolates, coffee, baby food, ice-cream
ERIS ID
Apps: Instagram, Twitter, Glovo, El Mundo, Netflix, Disney+, Druni
Meet Lucía
Purchase intent: Travel, Fitness, Decoration, Baby clothes
Meet Claudia
Total
Cars: Rav4 híbrid
NESTLÉ ID
Meet Marta
ID: i52nNs7
ID: im87ksc02
Interests:News, Family, Home decoration, Gardening, Travels
Sociodemo:Female, 38
Profesional:Law firm
socio demo
IDENTIFIERS
TRANSACTIONAL
interesTs
DATA
Meet Lucía
Sources
ID: 1xI3S8k
ID: im87ksc02
Attributes
Grosery:Bio, fruits & vegetables, baby foods
Sociodemo:Female, 38, Madrid
FMCG: Chocolates, coffee, baby food, ice-cream
ERIS ID
Apps: Instagram, Twitter, Glovo, El Mundo, Netflix, Disney+, Druni
Meet Lucía
Purchase intent: Travel, Fitness, Decoration, Baby clothes
Meet Claudia
Total
Cars: Rav4 híbrida
NESTLÉ ID
Meet Marta
ID: im87ksc02
ID: i52nNs7
Interests:News, Family, Home decoration, Gardening, Travels
Sociodemo:Female, 38
Profesional:Law firm
socio demo
IDENTIFIERS
TRANSACTIONAL
interesTs
DATA
Meet Lucía
Sources
ID: 1xI3S8k
ID: im87ksc02
Attributes
Grocery:Bio, fruits & vegetables, baby foods
Sociodemo:Female, 38, Madrid
FMGC: Chocolates, coffee, baby food, ice-cream
ERIS ID
Apps: Instagram, Twitter, Glovo, El Mundo, Netflix, Disney+, Druni
Meet Lucía
Purchase intent: Travel, Fitness, Decoration, Baby clothes
Meet Claudia
Total
Cars: Rav4 híbrida
NESTLÉ ID
Meet Marta
ID: i52nNs7
ID: im87ksc02
Interests:News, Family, Home decoration, Gardening, Travels
Sociodemo:Female, 38
Profesional:Law firm
socio demo
IDENTIFIERS
interesTs
TRANSACTIONAL
DATA
Meet Claudia
Sources
ID: s358dñL
ID: ks8gk2
Attributes
Grocery:Meat, premium products, frozen food
Sociodemo:Female, 27, Madrid
FMCG: Cereal, Non-gluten yogurt, chocolate cookies, baby powder milk
ERIS ID
Interests: Ecology, Dogs
Meet Lucía
Vehicle: Electric car
Meet Claudia
Total
NESTLÉ ID
Meet Marta
ID: dig285
Sociodemo:Female 27
Purchase intent: Music, nailcare, jewlery
socio demo
IDENTIFIERS
TRANSACTIONAL
interesTs
DATA
Meet Claudia
Sources
ID: s358dñL
ID: ks8gk2
Attributes
Grocery:Meat, premium products, frozen food
Sociodemo:Female, 27, Barcelona
FMCG: Cereal, Non-gluten yogurt, chocolate cookies, baby powder milk
ERIS ID
Interests: Ecology, Dogs
Meet Lucía
Vehicle: Electric car
Meet Claudia
Total
NESTLÉ ID
Meet Marta
ID: dig285
Sociodemo:Female 27
Purchase intent: Music, nailcare, jewlery
socio demo
IDENTIFIERS
TRANSACTIONAL
interesTs
DATA
Meet Claudia
Sources
ID: s358dñL
ID: ks8gk2
Attributes
Grocery:Meat, premium products, frozen food
Sociodemo:Female, 27, Barcelona
FMCG: Cereal, Non-gluten yogurt, chocolate cookies, baby powder milk
ERIS ID
Interests: Ecology, Dogs
Meet Lucía
Vehicle: Electric car
Meet Claudia
Total
NESTLÉ ID
Meet Marta
ID: dig285
Sociodemo:Female 27
Purchase intent: Music, nailcare, jewlery
socio demo
IDENTIFIERS
TRANSACTIONAL
interesTs
DATA
Meet Claudia
Sources
ID: s358dñL
ID: ks8gk2
Attributes
Grocery:Meat, premium products, frozen food
Sociodemo:Female, 27, Barcelona
FMCG: Cereal, Non-gluten yogurt, chocolate cookies, baby powder milk
ERIS ID
Interests: Ecology, Dogs
Meet Lucía
Vehicle: Electric car
Meet Claudia
Total
NESTLÉ ID
Meet Marta
ID: dig285
Sociodemo:Female 27
Purchase intent: Music, nailcare, jewlery
socio demo
IDENTIFIERS
TRANSACTIONAL
interesTs
DATA
Meet Claudia
Sources
ID: s358dñL
ID: ks8gk2
Attributes
Grocery:Meat, premium products, frozen food
Sociodemo:Female, 27, Barcelona
FMCG: Cereal, Non-gluten yogurt, chocolate cookies, baby powder milk
ERIS ID
Interests: Ecology, Dogs
Meet Lucía
Vehicle: Electric car
Meet Claudia
Total
NESTLÉ ID
Meet Marta
ID: dig285
Sociodemo:Female 27
Purchase intent: Music, nailcare, jewlery
socio demo
IDENTIFIERS
TRANSACTIONAL
interesTs
DATA
Sources
Attributes
ERIS ID:
50MM (Spain)
ERIS ID
ERIS ID associates
Two or more identifiers
into an ID graph.
Meet Lucía
Meet Claudia
Total
Average Reach:
72% - 85%
NESTLÉ ID
5,7 identifiers
Average signals per ID:
Meet Marta
1,78 (Target 1:1)
Average ID/ person:
DATA
Nestlé Id
Meet Marta
Sources
Sociodemo:Female, 38, 28109 CP
Attributes
Brand CRM: Nespresso, Mi Bebe y Yo
ERIS ID
NPS ,RFMBrand DATA Transactional Data Online purchase
Meet Lucía
Meet Claudia
Total
NESTLÉ ID
Meet Marta
Eris Attributes
Grocery: Meat, premium products, frozen food, capsules, baby food
Interests: Ecology, Dogs, Family, Non-gluten products, Cooking
eris enrichment
NESTLÉ ID
DATA
Nestlé Id
Meet Marta
Sources
Sociodemo:Female, 38, 28109 CP
Attributes
Brand CRM: Nespresso, Mi Bebe y Yo
ERIS ID
NPS ,RFMBrand DATA Transactional Data Online purchase
Meet Lucía
Meet Claudia
Total
NESTLÉ ID
Meet Marta
Eris Attributes
Grocery:Meat, premium products, frozen food, capsules, baby food
Interests: Ecology, Dogs, Family, Non-gluten products, Cooking
eris enrichment
NESTLÉ ID
DATA
Nestlé Id
Meet Marta
Sources
Sociodemo:Female, 38, 28109 CP
Attributes
Brand CRM: Nespresso, Mi Bebe y Yo
ERIS ID
NPS ,RFMBrand DATA Transactional Data Online purchase
Meet Lucía
Meet Claudia
Total
NESTLÉ ID
Meet Marta
Eris Attributes
Grocery: Meat, premium products, frozen food, capsules, baby food
Interests: Ecology, Dogs, Family, Non-gluten products, Cooking
eris enrichment
NESTLÉ ID