WORLD
Week 4!
I'm glad you're here!
No Backpacks
* Nothing to pick up* No Chromebooks * Progress Report next week! Complete your work MEANINGFULLY... * Be ready to begin when the bell rings!
End of Era 1!
WORLD
Week 4!
I'm glad you're here!
No Backpacks
* Pick up worksheet* Turn in your "Intro to Causation" assignments if you need to * Be ready to begin when the bell rings!
Claim Testing...
As a new parent, my wife was quite typical—terrified of messing up, constantly Googling questions she had, asking everyone we knew for advice, and hoping for the best.
Once our daughter started crawling, my wife became worried about anything she could possibly find on the floor and put in her mouth.
Toys, dirt, food— clean as much as you want, but you’re bound to miss something. Eventually, it got me thinking of an unwritten rule I had lived by most of my life: the Five Second Rule
The “rule” that states that as long as you retrieve dropped food off the ground within five seconds, it’s safe to eat.
If we dropped something on the floor and my daughter found it and put it in her mouth (or if my wife wasn’t looking, and I dropped it on the floor and gave it to my daughter anyway) would it truly be safe if she ingested it, as long as it was within five seconds?
Five Second Rule
If we dropped something on the floor and my daughter found it and put it in her mouth (or if my wife wasn’t looking, and I dropped it on the floor and gave it to my daughter anyway) would it truly be safe if she ingested it, as long as it was within five seconds?
1. Do you think it is safe to follow the Five Second Rule?
Nope. Nope. nope. nope.
YES! Go for it, she'll be fine!
2. Why or why not?
Why is it that you believe what you do?
Intro to Claim Testing:Why do you believe what you believe?
Intuition & Logic
01
02
INTUITION:
LOGIC:
Your initial response. What does your gut tell you?
Reasoning, or when you begin to think about whter or not this could be true.
VS
3. Can you guarantee that your intuition and logic will keep rose healthy? Explain.
4. What else would you need to know to come to a concrete conclusion?
Evidence & Authority
03
04
EVIDENCE:
AUTHORITY
Is the evidence verifiable? Can you trust it?
Is the source credible? Can you trust them?
VS
In this course, and in everyday life, we encounter assertions or claims. At times, we believe we can take these at face value, but more and more, it is important to question and test the claims that we come across.
In other words, we need to decide if the claims are true, so we can determine what to believe.
In this course, we use what we call claim testers to help us check the soundness and strength of our beliefs. The four claim testers are intuition, authority, logic, and evidence.
Intuition & Logic
01
02
INTUITION:
LOGIC:
Your initial response. What does your gut tell you?
Reasoning, or when you begin to think about whter or not this could be true.
VS
Evidence & Authority
03
04
EVIDENCE:
AUTHORITY
Is the evidence verifiable? Can you trust it?
Is the source credible? Can you trust them?
VS
Intro to Claim Testing:Why do you believe what you believe?
Claim Testing:"THERE IS ONE TRUE HISTORY"
record the number of each example we go through on the placemat - which claim tester is being used? If it seems like it could be more than one, write the number in the middle!
Claim: "THERE IS ONE TRUE HISTORY"
1. The school board and the government require that we all take the same social studies classes.
Claim: "THERE IS ONE TRUE HISTORY"
2. All textbooks are written by historians so they must be true
Claim: "THERE IS ONE TRUE HISTORY"
3. Teachers wouldn’t teach us things that aren’t factual
Claim: "THERE IS ONE TRUE HISTORY"
4. We have historical records from the invention of writing over 5,000 years ago to today—put it all together and we have one history
Claim: "THERE IS ONE TRUE HISTORY"
5. This feels right because history is objective: It tells of things that happen without bias or emotion
Claim: "THERE IS ONE TRUE HISTORY"
6. Things that are happening right now will be history in 50 years and we know they are true because we have pictures and proof of what is happening.
Claim: "THERE IS ONE TRUE HISTORY"
7. I never read or hear things in history like “4 out of 5 historians agree” or “99% of historians believe,” which means they must all agree
Claim: "THERE IS ONE TRUE HISTORY"
8. We have primary sources (such as pictures, diaries, and newspaper articles), so it must be true.
Claim: "THERE IS ONE TRUE HISTORY"
9. We’re in a “world history” class so there must be one history of the world.
Claim: "THERE IS ONE TRUE HISTORY"
10. It seems strange to learn an untrue story in school.
Intro to Claim Testing:Why do you believe what you believe?
Title here
01
Lorem ipsum dolor sit amet consectetur adipiscing elit tem.
Title here
02
Lorem ipsum dolor sit amet consectetur adipiscing elit tem.
Title here
03
Lorem ipsum dolor sit amet consectetur adipiscing elit tem.
Title here
04
Lorem ipsum dolor sit amet consectetur adipiscing elit tem.
Title here
05
Lorem ipsum dolor sit amet consectetur adipiscing elit tem.
Title here
06
Lorem ipsum dolor sit amet consectetur adipiscing elit tem.
comparison
section
timeline
text
map
quote
data
image
team
video
contact
process
TIMELINE
Lorem ispum
1895
+ INFO
Lorem ispum
1920
+ INFO
Lorem ispum
1950
+ INFO
Lorem ispum
1970
+ INFO
Lorem ispum
1980
+ INFO
Lorem ispum
1990
Lorem ispum
+ INFO
2020
+ INFO
MAP
Lorem ispum
Lorem ispum
Lorem ispum
Lorem ispum
WRITE YOUR TITLE HERE
Lorem ipsum dolor sit amet consectetur adipiscing elit tempor cubilia, eget ut taciti donec neque praesent vel sapien bibendum, pellentesque lacus libero turpis congue himenaeos.
+ INFO
TITLE HERE
Lorem ipsum dolor sit amet
TITLE HERE
Lorem ipsum dolor sit amet
2020-08-15
NAME SURNAME
NAME SURNAME
NAME SURNAME
Lorem ipsum dolor
Lorem ipsum dolor
Lorem ipsum dolor
CONTACT US!
Lorem ipsum
Got an idea?
Let the communication flow!
With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like! Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.
- Generate experiences with your content.
- It’s got the Wow effect. Very Wow.
- Make sure your audience remembers the message.
Got an idea?
Let the communication flow!
With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like! Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.
- Generate experiences with your content.
- It’s got the Wow effect. Very Wow.
- Make sure your audience remembers the message.
Got an idea?
Let the communication flow!
With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like! Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.
- Generate experiences with your content.
- It’s got the Wow effect. Very Wow.
- Make sure your audience remembers the message.
Got an idea?
Let the communication flow!
With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like! Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.
- Generate experiences with your content.
- It’s got the Wow effect. Very Wow.
- Make sure your audience remembers the message.
Got an idea?
Let the communication flow!
With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like! Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.
- Generate experiences with your content.
- It’s got the Wow effect. Very Wow.
- Make sure your audience remembers the message.
Got an idea?
Let the communication flow!
With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like! Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.
- Generate experiences with your content.
- It’s got the Wow effect. Very Wow.
- Make sure your audience remembers the message.
Got an idea?
Let the communication flow!
With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like! Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.
- Generate experiences with your content.
- It’s got the Wow effect. Very Wow.
- Make sure your audience remembers the message.
Got an idea?
Let the communication flow!
With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like! Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.
- Generate experiences with your content.
- It’s got the Wow effect. Very Wow.
- Make sure your audience remembers the message.
Got an idea?
Let the communication flow!
With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like! Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.
- Generate experiences with your content.
- It’s got the Wow effect. Very Wow.
- Make sure your audience remembers the message.
Got an idea?
Let the communication flow!
With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like! Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.
- Generate experiences with your content.
- It’s got the Wow effect. Very Wow.
- Make sure your audience remembers the message.
Got an idea?
Let the communication flow!
With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like! Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.
- Generate experiences with your content.
- It’s got the Wow effect. Very Wow.
- Make sure your audience remembers the message.
Got an idea?
Let the communication flow!
With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like! Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.
- Generate experiences with your content.
- It’s got the Wow effect. Very Wow.
- Make sure your audience remembers the message.
Got an idea?
Let the communication flow!
With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like! Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.
- Generate experiences with your content.
- It’s got the Wow effect. Very Wow.
- Make sure your audience remembers the message.
Got an idea?
Let the communication flow!
With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like! Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.
- Generate experiences with your content.
- It’s got the Wow effect. Very Wow.
- Make sure your audience remembers the message.
Got an idea?
Let the communication flow!
With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like! Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.
- Generate experiences with your content.
- It’s got the Wow effect. Very Wow.
- Make sure your audience remembers the message.
Got an idea?
Let the communication flow!
With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like! Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.
- Generate experiences with your content.
- It’s got the Wow effect. Very Wow.
- Make sure your audience remembers the message.
Intro to Claim Testers
Eric Fiksdal
Created on September 12, 2023
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Transcript
WORLD
Week 4!
I'm glad you're here!
No Backpacks
* Nothing to pick up* No Chromebooks * Progress Report next week! Complete your work MEANINGFULLY... * Be ready to begin when the bell rings!
End of Era 1!
WORLD
Week 4!
I'm glad you're here!
No Backpacks
* Pick up worksheet* Turn in your "Intro to Causation" assignments if you need to * Be ready to begin when the bell rings!
Claim Testing...
As a new parent, my wife was quite typical—terrified of messing up, constantly Googling questions she had, asking everyone we knew for advice, and hoping for the best.
Once our daughter started crawling, my wife became worried about anything she could possibly find on the floor and put in her mouth.
Toys, dirt, food— clean as much as you want, but you’re bound to miss something. Eventually, it got me thinking of an unwritten rule I had lived by most of my life: the Five Second Rule
The “rule” that states that as long as you retrieve dropped food off the ground within five seconds, it’s safe to eat.
If we dropped something on the floor and my daughter found it and put it in her mouth (or if my wife wasn’t looking, and I dropped it on the floor and gave it to my daughter anyway) would it truly be safe if she ingested it, as long as it was within five seconds?
Five Second Rule
If we dropped something on the floor and my daughter found it and put it in her mouth (or if my wife wasn’t looking, and I dropped it on the floor and gave it to my daughter anyway) would it truly be safe if she ingested it, as long as it was within five seconds?
1. Do you think it is safe to follow the Five Second Rule?
Nope. Nope. nope. nope.
YES! Go for it, she'll be fine!
2. Why or why not?
Why is it that you believe what you do?
Intro to Claim Testing:Why do you believe what you believe?
Intuition & Logic
01
02
INTUITION:
LOGIC:
Your initial response. What does your gut tell you?
Reasoning, or when you begin to think about whter or not this could be true.
VS
3. Can you guarantee that your intuition and logic will keep rose healthy? Explain.
4. What else would you need to know to come to a concrete conclusion?
Evidence & Authority
03
04
EVIDENCE:
AUTHORITY
Is the evidence verifiable? Can you trust it?
Is the source credible? Can you trust them?
VS
In this course, and in everyday life, we encounter assertions or claims. At times, we believe we can take these at face value, but more and more, it is important to question and test the claims that we come across.
In other words, we need to decide if the claims are true, so we can determine what to believe.
In this course, we use what we call claim testers to help us check the soundness and strength of our beliefs. The four claim testers are intuition, authority, logic, and evidence.
Intuition & Logic
01
02
INTUITION:
LOGIC:
Your initial response. What does your gut tell you?
Reasoning, or when you begin to think about whter or not this could be true.
VS
Evidence & Authority
03
04
EVIDENCE:
AUTHORITY
Is the evidence verifiable? Can you trust it?
Is the source credible? Can you trust them?
VS
Intro to Claim Testing:Why do you believe what you believe?
Claim Testing:"THERE IS ONE TRUE HISTORY"
record the number of each example we go through on the placemat - which claim tester is being used? If it seems like it could be more than one, write the number in the middle!
Claim: "THERE IS ONE TRUE HISTORY"
1. The school board and the government require that we all take the same social studies classes.
Claim: "THERE IS ONE TRUE HISTORY"
2. All textbooks are written by historians so they must be true
Claim: "THERE IS ONE TRUE HISTORY"
3. Teachers wouldn’t teach us things that aren’t factual
Claim: "THERE IS ONE TRUE HISTORY"
4. We have historical records from the invention of writing over 5,000 years ago to today—put it all together and we have one history
Claim: "THERE IS ONE TRUE HISTORY"
5. This feels right because history is objective: It tells of things that happen without bias or emotion
Claim: "THERE IS ONE TRUE HISTORY"
6. Things that are happening right now will be history in 50 years and we know they are true because we have pictures and proof of what is happening.
Claim: "THERE IS ONE TRUE HISTORY"
7. I never read or hear things in history like “4 out of 5 historians agree” or “99% of historians believe,” which means they must all agree
Claim: "THERE IS ONE TRUE HISTORY"
8. We have primary sources (such as pictures, diaries, and newspaper articles), so it must be true.
Claim: "THERE IS ONE TRUE HISTORY"
9. We’re in a “world history” class so there must be one history of the world.
Claim: "THERE IS ONE TRUE HISTORY"
10. It seems strange to learn an untrue story in school.
Intro to Claim Testing:Why do you believe what you believe?
Title here
01
Lorem ipsum dolor sit amet consectetur adipiscing elit tem.
Title here
02
Lorem ipsum dolor sit amet consectetur adipiscing elit tem.
Title here
03
Lorem ipsum dolor sit amet consectetur adipiscing elit tem.
Title here
04
Lorem ipsum dolor sit amet consectetur adipiscing elit tem.
Title here
05
Lorem ipsum dolor sit amet consectetur adipiscing elit tem.
Title here
06
Lorem ipsum dolor sit amet consectetur adipiscing elit tem.
comparison
section
timeline
text
map
quote
data
image
team
video
contact
process
TIMELINE
Lorem ispum
1895
+ INFO
Lorem ispum
1920
+ INFO
Lorem ispum
1950
+ INFO
Lorem ispum
1970
+ INFO
Lorem ispum
1980
+ INFO
Lorem ispum
1990
Lorem ispum
+ INFO
2020
+ INFO
MAP
Lorem ispum
Lorem ispum
Lorem ispum
Lorem ispum
WRITE YOUR TITLE HERE
Lorem ipsum dolor sit amet consectetur adipiscing elit tempor cubilia, eget ut taciti donec neque praesent vel sapien bibendum, pellentesque lacus libero turpis congue himenaeos.
+ INFO
TITLE HERE
Lorem ipsum dolor sit amet
TITLE HERE
Lorem ipsum dolor sit amet
2020-08-15
NAME SURNAME
NAME SURNAME
NAME SURNAME
Lorem ipsum dolor
Lorem ipsum dolor
Lorem ipsum dolor
CONTACT US!
Lorem ipsum
Got an idea?
Let the communication flow!
With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like! Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.
Got an idea?
Let the communication flow!
With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like! Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.
Got an idea?
Let the communication flow!
With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like! Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.
Got an idea?
Let the communication flow!
With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like! Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.
Got an idea?
Let the communication flow!
With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like! Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.
Got an idea?
Let the communication flow!
With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like! Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.
Got an idea?
Let the communication flow!
With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like! Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.
Got an idea?
Let the communication flow!
With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like! Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.
Got an idea?
Let the communication flow!
With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like! Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.
Got an idea?
Let the communication flow!
With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like! Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.
Got an idea?
Let the communication flow!
With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like! Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.
Got an idea?
Let the communication flow!
With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like! Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.
Got an idea?
Let the communication flow!
With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like! Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.
Got an idea?
Let the communication flow!
With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like! Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.
Got an idea?
Let the communication flow!
With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like! Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.
Got an idea?
Let the communication flow!
With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like! Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.