Ética en el desarrollo de productos

Conjunto de normas morales que rigen la conducta humana

1. No dañar ni poner en riesgo a las personas 2. No dañar al medio ambiente 3. No engañar 4. No reducir de manera premeditaría la vida útil del producto 5. No hurtar diseños 6. No promover falsos valores 7. No discriminar a los consumidores 8. Contribuir siempre al mayor bienestar del ser humano

Relación con el marketing

¿Qué es la Ética?

Establece límites éticos, garantizando que no engañen a los consumidores y que sean transparentes en sus estrategias de comunicación

Principios Éticos

Ética en el desarrollo de productos

Mejorando

Organización

Contribuye activamente y en forma voluntaria con el bien común de la colectividad humana donde opera

Aplican su esfuerzo y recursos al cuidado del medio ambiente

(Centro Mexicano para la Filantropía)

Productos ecológicamente responsables

Empresas socialmente responsables

Determinan acciones para su conservación y mejora

Ana Paula Sobrado Olivier

CIRCULAR MIND MAP SCHEME

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Mind Map

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Got an idea?

Bring it to life with an interactive window

Create a new layer with all the Genially features.

• Generate experiences with your content.
• It’s got the Wow effect. Very Wow.
• Make sure your audience remembers the message.
• Activate and surprise your audience.

Got an idea?

Bring it to life with an interactive window

Create a new layer with all the Genially features.

• Generate experiences with your content.
• It’s got the Wow effect. Very Wow.
• Make sure your audience remembers the message.
• Activate and surprise your audience.

Got an idea?

Bring it to life with an interactive window

Create a new layer with all the Genially features.

• Generate experiences with your content.
• It’s got the Wow effect. Very Wow.
• Make sure your audience remembers the message.
• Activate and surprise your audience.

Got an idea?

Bring it to life with an interactive window

Create a new layer with all the Genially features.

• Generate experiences with your content.
• It’s got the Wow effect. Very Wow.
• Make sure your audience remembers the message.
• Activate and surprise your audience.

Got an idea?

Bring it to life with an interactive window

Create a new layer with all the Genially features.

• Generate experiences with your content.
• It’s got the Wow effect. Very Wow.
• Make sure your audience remembers the message.
• Activate and surprise your audience.

Got an idea?

Bring it to life with an interactive window

Create a new layer with all the Genially features.

• Generate experiences with your content.
• It’s got the Wow effect. Very Wow.
• Make sure your audience remembers the message.
• Activate and surprise your audience.

Got an idea?

Bring it to life with an interactive window

Create a new layer with all the Genially features.

• Generate experiences with your content.
• It’s got the Wow effect. Very Wow.
• Make sure your audience remembers the message.
• Activate and surprise your audience.

Got an idea?

Bring it to life with an interactive window

Create a new layer with all the Genially features.

• Generate experiences with your content.
• It’s got the Wow effect. Very Wow.
• Make sure your audience remembers the message.
• Activate and surprise your audience.