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Approaches to segmentation in education

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Created on September 10, 2023

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Transcript

Segmentation in Education

Definition

Segmentation consists of dividing the target audience into smaller, more specific groups.

Segmentation Approaches

  • Demographic: divided according to age, gender, geographic location, etc.
  • Psychographic: divided according to interests, values, learning styles, etc.
  • Behavioral: divided according to their actions. Examples include frequency of access, commitment to learning, level of participation, etc.

Benefits of segmentation

  • Effective personalization
  • Increased efficiency
  • Improved student retention
  • Identifying opportunities
  • Competing more effectively
  • Brand loyalty

Proper segmentation allows you to focus your marketing efforts more effectively, meet the needs of your student body and build strong, long-lasting relationships with your target audience.

A brand is a good idea that tells a story and invites you to star in it.

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