CASE STUDY INFOGRAPHIC

Cultural Awareness Infographic - Japan

Japan

United States

• Japanese communication tends to be more indirect and subtle.
• Japanese culture places a strong emphasis on hierarchy and respect for authority.
• Japanese negotiators may use a "slow play" tactic, taking their time to build rapport and trust.

• Americans generally have a more direct and explicit communication style.
• Americans tend to value equality are comfortable with open discussions and challenging authority figures.
• American negotiators can be more assertive and competitive.

Japan - Respect and Honor

The Japanese consider respect and honor to be deeply held core values and they are important aspects in business in Japan.

Deep respect and honor for elders and authority

Bowing is the traditional greeting

Exchange of gifts is common practice