Sales Training - vs. 1
Bryce Bussert
Created on September 8, 2023
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Sales Training
7. Our Teams →
6. Closing the Deal →
5. Competition →
4. Communication →
3. Client Identification →
2. Intro to Sales →
1. Training Timeline →
Index
Local Concept is a great place to work. You'll need the team, and the team will count on you too.San Diego: Sales, Accounting, Marketing, US client management
Welcometo the team!
Develop Your Sales Workflow with Hubspot
Step 4
Learn about Local Concept's method & unique offerings
Step 2
Learn the tools of the trade & get feedback on your efforts
Step 5
What makes a perfect match between the client and us?
Step 3
Introduce the sales process & our industry
Step 1
Timeline
Sales training is no joke. In 2022, the global sales training industry grew to $9.02 billion.
Sales is difficult: if it wasn't, everybody would do it.It will require hard work, perseverance, and fine-tuning your craft, but when done correctly, it can lead to an incredibly rewarding career. The sky is the limit, and this training is designed to help you get there.
They have carefully developed skills in each area, forming a complete sales toolbox.
The best salespeople don't progress through a conversation checklist. They navigate the situation naturally.
Training Objectives
Goal
Seal the deal and pass on to the team
Close
Be memorable and trustworthy
Connect
Respond to concerns with excellence & confidence
Compete
Locate new clients and opportunities for growth
Find
Explain what we offer and why the client needs it
Inform
Sustain the business through new & existing clients
SalesSuccess
Securing contracts for translation & localization services
Let's address the major components of the sales process and how you can learn to excel.
Not every day is a walk in the park.
- Rejection
- Quota Pressure
SalesVictories
SalesStruggles
What makes it all worth it
Few things can match the excitement and rewards of a job well done.
- Sense of Accomplishment
- Unlimited Potential
- Meeting New People
Locate new clients and opportunities for growth
Find
Identifying Clients
The first step of Sales!
Potential clients can be found through many different ways: LinkedIn and Google are great places to start, but don't be afraid to get creative. Your next client could be anywhere!
There are thousands of ways to identify potential clients. Always keep an open mind.
Be Creative
Look out for potential clients anywhere & everywhere.
Be Aware
Tap into the knowledge of others! Ask around for ideas.
Recommendations
Find companies that need us and how to contact them
Research
Your Amazon purchase includes instructions in multiple languages, but the how-to videos are only in English.
Keeping an Eye Out
You see an old friend and ask where they work. Turns out, their company needs to go international.
Asking Around
A quick search let's you message the international division head of a major company.
Searching the Web
Client Indentification Examples
Be memorable and trustworthy
Connect
First contact is difficult. So put your best foot forward, and make the most of each introduction.
Your first contact will not always be with the decision maker of the company. Figure out who that person is and how to reach them.
Transitory or Final
Cold-call vs. Follow-up
New business can come from new clients or via increased business with established clients.
New & Returning
Making Contact
4. Thanks for all your help,It sounds like I should contact Maria to move forward. Would you mind giving me her contact info?
3. Great to see you last week,I wanted to check-in and see if you had any more questions from our meeting, and if you received the samples I sent over.
2. Hello Richard,It's Michael from Local Concept, the team that manages your product info translation. Could we find a time to discuss what other translation needs Acme LLC might have?
1. Hi Denise,Does your company need help going global? Local Concept can handle all your translation & localization needs...
Contact Examples
Explain what we offer and why the client needs it
Inform
Communicate
Painting a picture of our successful partnership
The purpose of informing the client is not to detail our services (though it does include that), but rather to tell them what problems we can solve.Describe how we make their dreams come true by leaving difficult problems and unreached goals behind.
"We specialize in positioning your products to sell as-if it was invented within the market's culture.Struggle to reach growing global demographics no more."
Global Markets
"Our system makes work faster and smoother than ever.Stay a step ahead of your competitors at every turn."
Speed & Reliability
"We work directly with your existing software and digital formats.No cumbersome conversions or endless technical tasks required."
Service Compatibility
CommunicateExamples
Our skills solve your problems
No one cares what you do, unless you explain why it helps them.But, if you don't tell them how you plan to do it, no one will believe you.
Respond to concerns with excellence & confidence
Compete
Point out complex problems that pose significant difficulties for others, but that our unique expertise and technology solve.
Warn of Danger
Back up your claims with data that your contact can keep and share internally.
Be Precise
Breaking down the work into clear steps builds trust and highlights our best features.
Describe the Process
Elaborate on topics the client is especially concerned about, answer questions, and provide examples of solutions.
Respond to Concerns
Compete
Confidence & Comparison
Hooray, you've described how we can help a client reach their goals.However, you aren't the only one offering solutions to this company. Are your promises really true or are there better options elsewhere?
File conversion for e-learning can be incredibly tedious and time-consuming. If it isn't done correctly, all of your hard work is lost.Don't risk your time and money. Let us handle all the details.
Better Solutions
"Big enough to cope and small enough to care."We serve over 120 clients, employing 900+ linguists, and utilizing 35 years of hard-earned experience, yet you can reach us in a flash.
Better Fit
Every Local Concept translation project goes through internal and external quality checking.Additionally, our project pipeline ensures we deliver the product exactly as you need it.
Better Process
Compete Examples
Seal the deal and pass on to the team
Close
Closethe Deal
Move from potential discussion to firm committment
Begin contract negotiations on the foundation established through connection and communication. Get specific about client needs, costs, and expected turnaround.
Once the deal is signed, the client may work with LC team members located all around the world!
Making the Transition
Handing off clients to the team
After a client signs a contract, they are assigned a project manager. At this crucial junction, the relationship between individuals is converted into a relationship between organizations. Make it smooth, and the partnership will be long and healthy.
Congrats!
You've just covered all the fundamentals of sales. There's a lot more to learn, but you're off to a great start to a successful and rewarding career.
San Diego
Localization Solutions Specialistbbussert@localconcept.com
Bryce Bussert
US Operations, DTP QA Specialistgvillegas@localconcept.com
Gabriela Villegas
Accounting Managerbferguson@localconcept.com
Beatriz Ferguson
Presidentmcardenas@localconcept.com
Michael Cardenas
Contact list
Madrid
In-house Translator, Spanish
Rodrigo Alvarez
In-house Translator, French
Ludivine Saint-Ange
Project Coordinator
Jose Maria Valiente
Senior Project Manager
Angela Moreno
Senior Project Managerprojects@localconcept.com
Isabel Neira
Contact list
Taipei
Stanley GaoDTP Specialist
Valerie ChengProject Coordination
Revenya BarotProject Coordination, DTP Specialist
Iris YuProject Manager, HP Team
Stella XuSenior Project Manager, Stella Team Lead
Stephanie TsaiTalent Manager
Ellen JhangProject Manager, HP Account Manager
Joyce LoSenior Project Manager, HP Team Lead
Eddie ShenAsia Services Manager
Contact list
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