Want to create interactive content? It’s easy in Genially!

Translation & Localization

Bryce Bussert

Created on September 8, 2023

Start designing with a free template

Discover more than 1500 professional designs like these:

Math Lesson Plan

Primary Unit Plan 2

Animated Chalkboard Learning Unit

Business Learning Unit

Corporate Signature Learning Unit

Code Training Unit

History Unit plan

Explore all templates

Translation & Localization with Local Concept

Start

Our Industry: Helping Clients Reach the World & Our Company: Where We Rise Above the Crowd

Index

Foundations of Translation & Localization

Learning Objectives

Translation: What, How & Who

Localization: What, How & Who

Local Concept: How We Stand Out

Tying it All Together: Why

Summary

Objectives

Learning Objectives

Create familiarity with the goals, functions, and methods of our industry to help you better understand client expectations and our competitors.
Distinguish between standard industry practice and Local Concept-specific procedures.
Establish a core understanding of our services to inform your client identification process.
Build a solid understanding of what other team members at Local Concept do, what expertise they have, and how they serve the company.

Objectives

How this builds on what you know

Having already covered the basics of sales, you have a better understanding of what parts of the industry you need to understand, and what significance those areas have to our clients. The primary focus of this presentation is to provide you with the knowledge needed to find clients (identification). This presentation, as well as the next, will also help you inform & compete.

Get ready to dive into the world of translation and localization — a world of taking companies global, and most importantly, our world.

Why?

Expand to new markets

Satisfy legal requirements

Beat out "foreign" competitors

Improve public image

Why Do Companies Need Our Services?

Translation

Translation: Who, What & How

A brief review of the central tasks and processes.

Translation

What does translation consist of?

Translation converts any media in one language into another (often multiple others), while preserving the content, tone, and purpose. Examples include:- Business contracts- Technical documents (manuals, spec's, etc.)- Training materials

Translation

How does translation occur?

Translation requires multiple types of expertise. First, the translator must have linguistic expertise in both source and target languages. Next, content expertise is required to guarantee that the information communicated remains the same throughout translation. To accomplish this, translators work with the appropriate experts (determined by the project's content) to ensure the correctness of work in every capacity.

Translation

A translation project requires collaboration and technology. The process begins with a finished document in a particular language. This document is handed over for translation. Any questions about the desired purpose, content, and other desired traits of the translation are discussed. This document and attached goals are passed along to to a team of experts (with both linguistic & content expertise) who begin translating. After several rounds of revisions, a draft is returned to the client for initial comments.

This process takes place in translation software (e.g. Trados, SmartCat) which allows translators access to collaboration, commenting, language info, and technical criteria. After the translation is complete, reviewed, and approved, we deliver it to the client in the desired digital form.

Performing all of this work with speed and accuracy requires extensive expertise and coordination.

Translation

Who is involved in translation?

Knowing a bit about the different jobs within our industry will go a long way in your sales career.

Individual experts lie at the heart of this work. Some are experts in languages, others in precise, field-specific communication. Still others are cultural experts, able to speak fluently in powerful images and cultural values.

Localization

While translation needs are more obvious to a client, they may not be aware of the benefits of localization. This is why we always include "& localization" in our service tagline.

Helping firms adapt to each and every culture they communicate with.

Localization goes beyond just making company materials comprehensible; it adapts language/text with a specific audience and culture in mind to achieve clear, natural, and effective communication.

Localization

Localization makes a product feel as-if it was created and marketed by those within a culture. This process begins with creating natural written material in the native language through quality translation, but also includes knowledge about societal values, historic traditions/symbolism, and cultural faux-pax's. All kinds of detailed analysis go into proper localization, and each culture has a unique set of factors that shape the localization process.

Localization

Localization Examples

E-Learning

Website

Subtitling & Dubbing

A Spain-based company has e-learning courses which struggle to drive engagement in Latin America. Recording with a Colombian speaker drastically improves results.

Arnold Schwarzenegger was not allowed to record the German dubbing for "The Terminator" because his native German has a thick, rural accent.

One company struggled to reach international markets through their website, so we created a foreign language version complete with translations, new images and videos.

Local Concept

Our Distinctives

Local Concept stands out with our: - Flexibility - Honest Expertise - Comprehensive E-Learning Specialization

What separates us from the rest of the industry?

Local Concept

What We Do

We offer services in 4 major areas.

E-Learning

Translating & Interpreting

Digital Globalization Support

Multicultural Marketing

Local Concept

Digital Globalization Support

Software

E-Learning

More than just text, we translate entire programs.

Integrated video modules, interactive quizzes, assignments and everything in between.

Glossary Support

Website

Our proprietary software LexiTerm manages complex internal definitions of technical terms.

Producing websites for every language, expanding global accesibility.

Global Market Insights predicts a 14% e-learning market increase for the next decade.

Local Concept

E-Learning

New Market

Because anyone can translate plain text.

E-Learning provides a crucial, growing aspect of our business. Increased complexity weeds out competitors, and the overall need for e-learning is increasing. E-Learning support requires the full-service, integrated approach we offer and thus, yields higher profit.

Current Market

Top 10 E-Learning Softwares

1. iSpring Suite 2. Docebo 3. Camtasia 4. Adobe Captivate 5. Elucidat 6. 360Learning 7. Moodle 8. Articulate 9. WizIQ

Local Concept

E-Learning Providers

Every software. Every course. Every industry. We move everything (videos, subtitles, format, etc.) into Articulate, distribute to translators, voiceover experts, and technical specialists.

+ info

Local Concept

Voiceover

Uses

Traits

Highly trained experts use recording studios for the best environment and equipment.

Professional voiceover artists deliver high-quality audio to accompanye-learning, videos, film productions and more.

Local Concept

SWOT

Weaknesses

Threats

Strengths

Opportunities

Size, high quality standards (price)

Consolidating LSP's, AI (potentially)

Quick turnaround, accesible, end-to-end services

Emerging markets: E-learning, AI

Local Concept

Team: San Diego

Michael Cardenas

Gabriela Villegas

Bryce Bussert