Truthfulness - of the message
Authenticity - of the persuader
Respect - of the persuade
Equity - of the persuasive appeal
Social responsibility - of the common good
Learn more
The framework functions under the theory of utilitarianism, which maintains that the results of an action are equally important to the action itself when evaluating its ethicality (Patterson, Wilkins, & Painter, 2019).
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PGLD
Created on September 5, 2023
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Transcript
Truthfulness - of the message
Authenticity - of the persuader
Respect - of the persuade
Equity - of the persuasive appeal
Social responsibility - of the common good
Learn more
The framework functions under the theory of utilitarianism, which maintains that the results of an action are equally important to the action itself when evaluating its ethicality (Patterson, Wilkins, & Painter, 2019).