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Logo Design Process

Carmelina Lombardi

Created on September 2, 2023

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Transcript

The Logo Design Process

The Design Brief

01

Research & Brainstorming

02

Sketching

03

Prototyping & Conceptualizing

04

Review/Critique

05

Revise & Add Finishing Touches

06

Final Output

07

Research and Brainstorming
  • Look at other logo designs for inspiration.
  • Find logo designs similar to your logo concept.
  • What do your competitors' designs look like? Do you see a design or symbol similarity in the type of industry? A big logo don’t is to have your logo design look just like the competition. It confuses your brand.
  • Determine how effective the logo design is – review and apply the descriptors from the Logo Lecture:
    • Is the logo design…Simple? Timeless? Clean? Relevant? Can you describe the logo in one sentence? Memorable?
  • The true test is whether the logo design is effective without color (black and white) and scalable.

Review/Critique

  • Scale it – how does it look reduced or enlarged? Are any details lost? Revise.
  • Test with surrounding text – how does it look like with other text? What if placed in an advertisement? Would it get lost?
  • Test with multiple color palettes and without color
  • Share logo design with friends, family, and classmates and gather insightful feedback and opinions.