Logo Design Process

The Logo Design Process

The Design Brief

01

Research & Brainstorming

02

Sketching

03

Prototyping & Conceptualizing

04

Review/Critique

05

Revise & Add Finishing Touches

06

Final Output

07

Research and Brainstorming

• Look at other logo designs for inspiration.
• Find logo designs similar to your logo concept.
• What do your competitors' designs look like? Do you see a design or symbol similarity in the type of industry? A big logo don’t is to have your logo design look just like the competition. It confuses your brand.
• Determine how effective the logo design is – review and apply the descriptors from the Logo Lecture:
• Is the logo design…Simple? Timeless? Clean? Relevant? Can you describe the logo in one sentence? Memorable?
• The true test is whether the logo design is effective without color (black and white) and scalable.

Review/Critique

• Scale it – how does it look reduced or enlarged? Are any details lost? Revise.
• Test with surrounding text – how does it look like with other text? What if placed in an advertisement? Would it get lost?
• Test with multiple color palettes and without color
• Share logo design with friends, family, and classmates and gather insightful feedback and opinions.